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[New Book Introduction]

[New Book Introduction] "BTS and Squid Game Are Not Coincidences"… Testimonies of 12 People Who Designed the Hallyu Myth

New Book 'The Invisible Hand That Created Hallyu'… On-site Experts Reveal the Hidden Strategies and Behind-the-Scenes of K-Content Success
Behind the glamorous stage of K-content that has swept the world, there was a fierce struggle of invisible supporters. The new book 《The Invisible Hand That Created Hallyu》 reconstructs the history of Hallyu from the perspective of planners and practitioners who designed and supported the success,...
| James choi
BTS World Tour 'Arirang', Live Viewing Confirmed in Theaters Worldwide... Tickets Open on 25th

BTS World Tour 'Arirang', Live Viewing Confirmed in Theaters Worldwide... Tickets Open on 25th

Regular 5th Album Comeback on March 20... Live Viewing Confirmed for Goyang and Tokyo Performances in April, Simultaneously Broadcast in Over 3,500 Theaters in 75 Countries
The comeback world tour 'Arirang' of the global group BTS will be broadcast live in theaters around the world.⬦ Live Viewing Confirmed for Goyang on April 11 and Tokyo on April 18The agency Big Hit Music officially announced on the 13th that the Goyang performance on April 11 and the Tokyo...
| 김지민

"I Lost My Ring and My Girlfriend"... Cardi B and Stefon Diggs, Shock Breakup Just 3 Months After Welcoming Son

On the 9th, local media reported "They broke up right after the Super Bowl"... Unfollowing on Instagram formalizes the discord. Is Stefon's ex-girlfriend and Offset's former fling in the VIP section? An enraged Cardi B leaves the stadium early, "The couple who said 'It's on the agenda for a proposal' faces a breakup... The loss of the Patriots coincides with the breakup. 50 Cent mocks, "You both lost" amid controversy... Cardi B, now a mother of four, is busy preparing for her tour.
The NFL star aiming for a Super Bowl championship ring ultimately lost both the game and his beloved partner. Hip-hop superstar Cardi B and New England Patriots wide receiver Stefon Diggs faced a breakup on Super Bowl day, just three months after welcoming their son last November.
| Yangsimoh
Cortis, the First K-Pop Singer to Perform at the NBA All-Star Celebrity Game Halftime Show... Coupang Play to Live Broadcast All Events of the '2026 NBA All-Star Game' Starting February 14 (Saturday)

Cortis, the First K-Pop Singer to Perform at the NBA All-Star Celebrity Game Halftime Show... Coupang Play to Live Broadcast All Events of the '2026 NBA All-Star Game' Starting February 14 (Saturday)

Coupang Play to Exclusively Live Broadcast All Events Starting on the 14th... LeBron, Jokic, and Other Top Stars from Around the World Will Gather
Coupang Play announced on the 11th that it will present a live broadcast in Korean of all events, including the main game of the '2026 NBA All-Star Game', which attracts the attention of basketball fans worldwide every year.
| Kim Ji-yeon
【Super Bowl LX】

【Super Bowl LX】 "Gasolina" Rings Out... A Tribute to the King of Reggaeton, Bad Bunny

On the 8th, the Super Bowl halftime show shone with a tribute to 'Gasolina' even without Daddy Yankee... A culmination of reggaeton history "My name is Benito Ocasio"... A roaring identity in Spanish around the world, celebrating the 250th anniversary of the founding of the United States with Pedro Pascal and Jessica Alba dancing, and surprise appearances by Lady Gaga and Ricky Martin... A 'celebration of stars' Daddy Yankee said, "I may not have stood on stage, but my heart is with you... His greatest touchdown is my faith"
In 2026, marking the 250th anniversary of the founding of the United States, the star of the Super Bowl halftime show was 'Benito', who sang in Spanish rather than English.According to reports from CBS Sports and Esquire on the 9th , the king of Latin pop Bad Bunny (real name Benito Antonio...
| Yangsimoh
【Super Bowl LX】

【Super Bowl LX】 "Trump's Cursing Removed, But..." Green Day Quietly Resists with 'American Idiot'

On February 8, during the Super Bowl opening performance, a medley of classic songs... replaced lyrics criticizing 'MAGA' with guitar solos, "avoiding a broadcast accident" vs "the message was sufficient"... NBC muted the 'mindf*ck' lyrics two days before the party, stating "ICE agents will be discarded by Trump"... balancing the main stage, Trump criticized the "terrible lineup" while preserving the pride of Bay Area punk rock
The punk rock band Green Day, taking the stage at the world's largest sports event, the Super Bowl, delivered a surprisingly moderate yet heavy message. Despite the criticism of President Donald Trump as a "terrible choice," they did not stop performing their signature song 'American Idiot'.
| Yangsimoh
Cat's Eye Yoonchae Reveals Meeting Rosé at the Grammys on The Tonight Show with Jimmy Fallon

Cat's Eye Yoonchae Reveals Meeting Rosé at the Grammys on The Tonight Show with Jimmy Fallon

Appearing on The Tonight Show with Jimmy Fallon, she shares behind-the-scenes from the Grammys... "There are many activities this year including new songs"
Yoonchae, a Korean member of the HIVE-Korea and US joint girl group Cat's Eye , revealed her meeting with Rosé from BLACKPINK at the 68th Grammy Awards.On the 4th , Yoonchae appeared on the US NBC talk show 〈The Tonight Show Starring Jimmy Fallon〉 with her Cat's Eye members and said, "I have been a...
| 김지민
Movie 'Class Reunion: The Last Supper' X Designer Lee Cheong-cheong, Collaboration Crossing Screen and Runway

Movie 'Class Reunion: The Last Supper' X Designer Lee Cheong-cheong, Collaboration Crossing Screen and Runway

Designer Lee Cheong-cheong (LIE) Costume Support... Styling Representing Character Personalities Sparks Attention
〈Class Reunion: The Last Supper〉 and designer Lee Cheong-cheong's connection has become a hot topic.Released on February 4, 〈Class Reunion: The Last Supper〉 is a comedy that depicts the process of a long-awaited reunion turning into a last supper, revealing the true face of Korean society as...
| Seongchan Eol
BTS World Tour 'Arirang', North America and Europe Performances Sold Out 41 Times

BTS World Tour 'Arirang', North America and Europe Performances Sold Out 41 Times

Tampa, Stanford and Other Stadium Tours... K-Pop's Largest Single Scale of 82 Performances
BTS has announced that all performances for their new world tour 'Arirang' starting in April have sold out in North America and Europe, according to their agency Big Hit Music on the 27th.Big Hit Music stated, "All 41 performances in North America and Europe have sold out as of the 24th, and we...
| 김지민
BTS World Tour Effect...Global Tourism Industry 'Stirred', Surge in Travel Searches for Seoul and Busan

BTS World Tour Effect...Global Tourism Industry 'Stirred', Surge in Travel Searches for Seoul and Busan

Bus Ticket Searches for São Paulo Increased by 600 Times... The Guardian Says "Economic Impact Cannot Be Measured"
BTS's upcoming world tour starting in Goyang this April, covering 82 performances across North America, Europe, South America, and Asia, is shaking the global tourism industry and once again proving the economic ripple effect of Hallyu culture.
| 김지민