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[Photo &] BTS Unveils New Song “Swim” for the First Time on “The Tonight Show Starring Jimmy Fallon” … At Guggenheim Concert Venue

[Photo &] BTS Unveils New Song “Swim” for the First Time on “The Tonight Show Starring Jimmy Fallon” … At Guggenheim Concert Venue

BTS Takes Over the Guggenheim in New York—First Stage Performance of New Song “Swim” on “The Tonight Show Starring Jimmy Fallon.” RM Returns to Full Health, and Fans’ Explosive Group Chant Erupts
The Center of Global Pop: BTS Returns, Turning the United States Upside Down “A new song just dropped—how does everyone already know the lyrics?” The Explosive Fandom Chant of “ARMY” Takes Over the Studio When BTS’s new song “Swim” rang out inside the studio of NBC’s flagship talk show “The Tonight...
| James choi
BTS Holding Camcorders, and a Second Family… What the Production Team Says About ‘BTS: The Return’

BTS Holding Camcorders, and a Second Family… What the Production Team Says About ‘BTS: The Return’

On March 21, ‘BTS Comeback Live: Arirang’ took place. The live broadcast—made in collaboration between BTS , which helped kick-start the K-pop phenomenon, and global OTT platform Netflix—ranked No. 1 in 77 countries, and it also landed within the top three across all other service countries,...
| Seongchan Eol
[Culture&] BTS Members Answering Questions, Korea's 'Arirang'... The Sincerity Captured in the Title Track 'Swim'

[Culture&] BTS Members Answering Questions, Korea's 'Arirang'... The Sincerity Captured in the Title Track 'Swim'

Starting with an idea from Jungkook, the logo reflects Korea's spirit in the lyrics. The title track 'Swim' embodies the identity of the seven members for the ultimate BTS comeback!
Global top artist 'BTS' is making their return to the music scene with the surprise release of their 5th studio album 'Arirang' on the 20th. This new album has gained 'immense attention' in the global music market by adopting a representative folk song of Korea as its title.
| James choi
[Culture&] BTS

[Culture&] BTS "I'm excited to meet you all... Thank you to the police, firefighters, government, and local authorities"

BTS urged responsible viewing etiquette in preparation for large crowds.
BTS makes a comeback with their fifth album Arirang at Gwanghwamun. . . "Safety is our top priority" Global group BTS emphasized thorough safety measures alongside excitement just two days before their comeback performance at Gwanghwamun Square in Seoul.
| James choi
[Culture &] BTS Global Fans 'Entry Rush'... Ministry of Justice Activates Special Immigration Inspection Measures

[Culture &] BTS Global Fans 'Entry Rush'... Ministry of Justice Activates Special Immigration Inspection Measures

Ministry of Justice Expands Immigration Inspections at Incheon Airport for BTS Concert... Additional Inspection Counters and Early Shifts
'BTS' Gwanghwamun Comeback Concert, Ministry of Justice 'Special Immigration Inspection Measures' Fully Activated The Ministry of Justice announced on the 18th that it is implementing 'special immigration inspection measures' in anticipation of the surge in global 'ARMY' (the fandom known as ARMY)...
| James choi
[Culture&] BTS Gwanghwamun Concert Approaching… 'ARMY Bomb' Scarcity Fetching Up to 300,000 Won

[Culture&] BTS Gwanghwamun Concert Approaching… 'ARMY Bomb' Scarcity Fetching Up to 300,000 Won

Search volume skyrocketing 1764%, resale prices exceeding 300,000 won. Intense competition for securing ARMY Bombs ahead of BTS concert.
Historic 'Gwanghwamun Concert' Approaching… 'ARMY Bomb' Scarcity Sweeping the Globe Ahead of the historic 'Gwanghwamun Concert' of the global top group 'BTS', the official cheering stick known as 'ARMY Bomb' is experiencing severe shortages.
| James choi
BTS Set to Make Full Group Return, Netflix Documentary 'BTS: The Return' Trailer and Poster Released

BTS Set to Make Full Group Return, Netflix Documentary 'BTS: The Return' Trailer and Poster Released

As BTS members prepare for their full group comeback after 9 months, the intense preparation process and their honest struggles are revealed, raising anticipation among fans (ARMY) worldwide as they embark on a journey to find their unique music despite the pressure. Directed by Bao Nguyen... Live comeback broadcast on the 21st followed by exclusive Netflix release on the 27th.
Netflix has announced the release of a documentary capturing the comeback journey of BTS. On March 17, Netflix released the trailer and poster for 〈BTS: The Return〉. 〈BTS: The Return〉 is a documentary that chronicles the preparation process of the group BTS, who is set to make their full group...
| Seongchan Eol
BTS

BTS "There's no time like now for change"...Netflix documentary 'BTS: The Return' to be released on the 27th

'BTS: The Return' trailer released, capturing the journey of enlistment, new song production, and revisiting team identity
The group BTS has revealed their honest thoughts on musical changes ahead of the release of their fifth studio album 'Arirang' . In the trailer for the documentary 〈BTS: The Return〉 (BTS: THE RETURN) released on Netflix on the morning of the 17th, BTS stated, "Trends change, and we can't keep doing...
| 김지민
[Culture&] BTS Gwanghwamun Draws 260,000 Crowd… Blocking 'Sneaky Viewing' and Controlling 31 Buildings

[Culture&] BTS Gwanghwamun Draws 260,000 Crowd… Blocking 'Sneaky Viewing' and Controlling 31 Buildings

With 6,500 police deployed and metal detectors installed, unprecedented security measures are in place. The business district's response is mixed amid 33 hours of traffic control in Gwanghwamun.
260,000 Gather for BTS Full Group Comeback… Blocking 'Sneaky Viewing' from 31 Buildings Ahead of the full group comeback performance of BTS on the 21st at Gwanghwamun Square in Seoul, an unprecedented urban control operation is being implemented.
| James choi
[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

From pop-up stores to limited edition rooms, a massive marketing campaign targeting ARMYs worldwide has begun
On the 21st, a massive crowd of 260,000 is expected to gather for the special performance of 'BTS' at Gwanghwamun Square in Seoul. With a large-scale gathering of 'ARMY' from around the world anticipated, the domestic industries including retail, fashion, and hotels have launched a massive...
| James choi