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Global beauty brand Laneige, which offers a new skincare experience, has selected 'AKMU Lee Su-hyun' as its domestic ambassador. Along with the new ambassador, the brand will also unveil the new product of its bestseller 'Lip Sleeping Mask', the Strawberry Shortcake variant.

The vintage premium denim brand Buckaroo, developed by the leading domestic fashion company Hanseemk, has unveiled its 2025 Fall/Winter season campaign 'Heritage Revival' featuring actor Lee Dong-hwi, showcasing a new collection.

Actress Son Na-eun perfectly pulls off curly hair, transforming into a trendy autumn goddess. The women's fashion brand JJ JIGOTT has released a photoshoot and short film for the 2025 autumn campaign featuring Son Na-eun.