Laneige Selects AKMU's Lee Su-hyun as Domestic Ambassador

Global beauty brand Laneige, which offers a new skincare experience, has selected 'AKMU (Akdong Musician) Lee Su-hyun' as its domestic ambassador. Along with the new ambassador, the brand will also unveil the new product of its bestseller 'Lip Sleeping Mask', the Strawberry Shortcake variant.

Laneige has determined that Lee Su-hyun of AKMU is loved for her charming tone and honest appeal, and her bright and positive energy aligns with the brand's values, leading to her selection as the domestic ambassador. Su-hyun expressed, "I am really happy to be part of Laneige as its domestic ambassador," and added, "As it is a brand I have always cherished, I look forward to various activities in the future."

The new product being introduced with the new domestic ambassador is 'Laneige Lip Sleeping Mask Strawberry Shortcake'. This product, newly launched from Laneige's global bestseller 'Lip Sleeping Mask', is differentiated by its 'Triple Layer Formula' that contains three layers of fragrance. The combination of soft vanilla cake, sweet strawberry cream, and fresh strawberry scents provides a sweet and refreshing aromatic experience the moment it is applied to the lips.

Laneige's 'Lip Sleeping Mask' is a lip care product that keeps lips moisturized while sleeping, containing vitamin C with excellent antioxidant effects and coconut oil with good moisturizing properties, helping to remove lip dead skin and improve dryness.

Meanwhile, Laneige has also released a photoshoot featuring AKMU's Lee Su-hyun through the brand's official channels. In the photoshoot, Su-hyun showcased her bright and lovely charm, positive curiosity, and free-spirited, vibrant energy. Laneige plans to release additional photos and making-of videos as well.

The new product 'Lip Sleeping Mask Strawberry Shortcake' featuring AKMU's Lee Su-hyun will first be available this month at Olive Young, and will later be available through major domestic online and offline channels.