Lee Dong-hwi, Vintage Heritage Reinterpreted! Buckaroo 2025 F/W Campaign Unveiled

The vintage premium denim brand Buckaroo, developed by the leading domestic fashion company Hanseemk, has unveiled its 2025 Fall/Winter season campaign 'Heritage Revival' featuring actor Lee Dong-hwi, showcasing a new collection.

This campaign, themed 'Ride & Tide: Free Riding and Flow', captures the charm of Lee Dong-hwi set against a grand airport backdrop. Lee Dong-hwi exudes a chic atmosphere while donning a rider jacket and denim pants on the runway, stylishly wearing various items such as a mustang, washed denim shirt, flight jacket, and cargo pants against the backdrop of an airship and large propellers, expressing Buckaroo's unique sense of freedom.

The 2025 F/W collection expands the product spectrum to include genderless items such as oversized outerwear, hoodies, sweatshirts, and wide pants, based on the brand's unique vintage colors, washing, and heritage artwork, catering to both men and women. In particular, the women's lineup has broadened the options with a wide range of products that can be fully styled, including denim jackets, field jackets, hooded jumpers, padding, outerwear, pants, hats, and bags.