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As the U.S. live-music industry grapples with a shortage of remaining seats driven by high inflation, BTS’s first tour in seven years sells out every show and turns the entire city into a festival

From 50,000 people in Mexico to 130,000 spectators in Goyang, the new world tour ‘ARIRANG’ is currently sweeping 34 cities worldwide

In a Weverse Live after returning from military service, he shared his feelings and explained why he picked the title track “SWIM,” while also conveying expectations for a “chant-along” with the “Arirang” insertion track “Tte-chang”

With the full-track 1亿 streaming milestone on their fifth studio album and a clean sweep of eight trophies at HYBE’s AMAs, BTS proves its dominant foothold in the global music market

BTS brings traditional Korean music instead of the usual knife-dance choreography, captivating 60,000 fans who transcend generations and race.

Since opening in 1921, Coldplay had followed—now it’s the second-ever standalone show to follow, and local fans mark it with a sweeping wave of Taegeukgi flags

In collaboration with the Las Vegas Tourism Authority, launches the largest-ever campaign, “GLOBAL THE CITY 2.0” Using the theme of the regular 5th album “ARIRANG,” adorns the exterior of a major performance venue’s Sphere and broadcasts outdoor ads across the Strip Ahead of four performances at the Allegiant Stadium, a double celebration as BTS will headline the 2026 FIFA North & Central America World Cup Final Halftime Show

Madonna and Shakira Co-Headline…Global Attention Focuses on the World’s Stage at the World Cup Final for the First Time Ever

Starting on the 20th, a World Tour ‘Arirang’-linked event will be held…The entire city transforms into a giant theme park, with fireworks in the forecast

A Meeting with President Sheinbaum and Receiving a Government Commemorative Plaque…Expecting ₩150 Billion in Economic Impact from Three Days of Concerts