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BTS Hits the World Cup Stage, and Google Searches Explode 4-Fold

BTS Hits the World Cup Stage, and Google Searches Explode 4-Fold

Spotify tops a record 30 million plays—streaming of “Dynamite” jumps 105%
“BTS” magic in 13 minutes… the reason searches for the group surged 4 times worldwideThe group BTS took over the halftime show of the 2026 FIFA North America and Central America World Cup final, setting a new milestone in global popular music history.
| James choi
BTS Performs “Normal” From Hanok, Reaching No. 41 on Billboard—A Live Capture of Even the Breathing

BTS Performs “Normal” From Hanok, Reaching No. 41 on Billboard—A Live Capture of Even the Breathing

An alternative pop track that conveys the emptiness behind the spotlight, released as a surprise ahead of next month’s New York world tour
Behind the dazzling spotlight: the deep emptiness and paradoxical aesthetics held by a hanokGlobal pop icons BTS captured the attention of music fans worldwide with new live content that deepens the group’s fifth studio album. At 12 a. m.
| James choi
KBS·JTBC Ratings Tie at 3.4% as Spain Wins — ‘Dynamite’ by BTS Lights Up the Night

KBS·JTBC Ratings Tie at 3.4% as Spain Wins — ‘Dynamite’ by BTS Lights Up the Night

BTS Makes World Cup History with the First-Ever Halftime Show, While Jung Ho-yeon Heads to the Final as the Trophy Presenter for a 1-0 Match
At the broadcast booth of the ‘2026 International Federation of Association Football North America Cup’ final, which drew the attention of soccer fans around the world, ‘KBS’ and ‘JTBC’ staged a ratings showdown with not an inch to spare. The return of the invincible fleet, and a 3.
| James choi
Ha Ji-won Takes Aim at Fenway Park for MLB Debut, Becomes Korea’s First-Ever Pitcher at the Ballpark

Ha Ji-won Takes Aim at Fenway Park for MLB Debut, Becomes Korea’s First-Ever Pitcher at the Ballpark

On the 21st, she will throw the ceremonial first pitch at Fenway Park—the home of the Boston Red Sox—in what follows a buzzworthy return to the mound at Jamsil Baseball Stadium after 12 years, and a meaningful move to connect with global fans; she is also showing dazzling range across genres, including the web entertainment show “26th-Year Class Applicant, Support Me” and the September release film “Biwang.”
Ha Ji-won is set to become the first Korean actor to take the mound at U.S. Major League Baseball ballpark Fenway Park.According to her agency, Haewadal Entertainment, Ha Ji-won will serve as the ceremonial first-pitch thrower for the regular-season game between the Boston Red Sox and the Baltimore...
| Seongchan Eol
BTS Fires Up the 2026 World Cup Final…With a First-of-Its-Kind, Epic Halftime Show

BTS Fires Up the 2026 World Cup Final…With a First-of-Its-Kind, Epic Halftime Show

From singing Billboard No. 1 smash “Dynamite” to outfits bearing Son Heung-min’s jersey numbers… Madonna, Shakira, Justin Bieber and other global pop stars cap the World Cup’s final bow
21st-century pop icons that hit the heart of a global festivalAbsolute power in the global music scene, “BTS” “the 2026 FIFA North Central America World Cup” final halftime show, taking full command and rewriting the history of pop.
| James choi
BTS releases Korean version of “Normal”…Halftime stage at 2025 World Cup final on the 19th

BTS releases Korean version of “Normal”…Halftime stage at 2025 World Cup final on the 19th

The “Normal” MV, carrying wounds and solace hidden behind the dazzling spectacle, is unveiled. BTS will take the halftime-show stage at the 2025 World Cup final alongside Madonna, among others, on the 19th.
Rawness and reassurance behind the spotlight leaves a mark on the World Cup final global stage Global pop icon ‘BTS’ sent a wave across the worldwide music market after it unveiled on the 17th the Korean version and music video of the standout track ‘Normal’ from its regular fifth album ‘Arirang’.
| James choi
'Sangbyeong' Park Min-seok and 'Sahsa' Choi Il-gu return… 'New Recruit 4' premieres next month on the 24th

'Sangbyeong' Park Min-seok and 'Sahsa' Choi Il-gu return… 'New Recruit 4' premieres next month on the 24th

A reunion between Park Min-seok, newly promoted to sangbyeong, and Choi Il-gu, back as a sahsa. With new faces joining the lineup, 'New Recruit 4' grows even more powerful.
ENA’s original series “New Recruit 4: Sabotage”, which opened a new chapter for reality in South Korea’s military world, finally lifts the veil. On the 24th of next month at 10 p. m. , another massive new wave hits the living room.
| James choi
BTS Leads K-Pop Export Surge of 125% in the First Half… BigBang and Stray Kids Take the Stage in the Second Half

BTS Leads K-Pop Export Surge of 125% in the First Half… BigBang and Stray Kids Take the Stage in the Second Half

After conquering the United States, Blackpink, Cortiz, BigBang, and Stray Kids are set to reclaim the annual 100-million-album milestone this year
The map of global pop music history is in turmoil. Fueled by the overwhelming performances of mega artists such as 'BTS' and 'Blackpink', the 'K-pop market' saw an unprecedented boom in the first half of this year.
| James choi
HYBE andTEAM Heads to the Grammy Museum for “Global Spin Live” in the U.S.

HYBE andTEAM Heads to the Grammy Museum for “Global Spin Live” in the U.S.

HYBE’s first localized group, andTEAM, enters the Los Angeles Grammy Museum on Sept. 12, marking a global-chart push
HYBE’s global power move zeroes in on LA’s Grammy hub at the heart of popHYBE’s first global group ‘andTEAM’(&TEAM) is heading to Los Angeles in the United States, home to the world’s most iconic pop music scene.
| James choi
IVE Jang Won-young to Throw First Pitch at Dodgers-Mets MLB Game in U.S.

IVE Jang Won-young to Throw First Pitch at Dodgers-Mets MLB Game in U.S.

The official invitation for the May 26 New York Mets vs. LA Dodgers matchup sets IVE on a North American tour, underscoring its global mainstream appeal
Taking over the Major League mound at the heart of the K-pop phenomenon'IVE ', leading the global K-pop scene, is finally stepping onto the Major League Baseball 'MLB' mound in the United States—the stage of its dreams.
| James choi