BTS releases Korean version of “Normal”…Halftime stage at 2025 World Cup final on the 19th

Rawness and reassurance behind the spotlight leaves a mark on the World Cup final global stage

Global pop icon ‘BTS’ (Bangtan Boys) sent a wave across the worldwide music market after it unveiled on the 17th the Korean version and music video of the standout track ‘Normal’ from its regular fifth album ‘Arirang’.

According to its agency, BigHit Music, the Korean audio release comes in three versions—‘Explicit’, ‘Clean’, and ‘Instrumental’—targeting a range of tastes among global listeners. The song first pulled the veil back and sparked a major reaction at the world tour ‘Arirang Busan Concert’, which electrified fans worldwide in June.

The strategy behind the music video release also keeps things unconventional. The English original’s music video was rolled out via the global audio streaming platform ‘Spotify’ through an exclusive pre-release, while on platforms including ‘YouTube’, it will go live in full starting on the 19th.

In the alternative pop genre, ‘Normal’ conveys the heavy emptiness hidden behind flashy lights, while still letting it stand out quietly and powerfully. The newly released music video depicts, without a filter, the members’ injured faces and their desperate shouts amid pouring streams of water. By visualizing even the most ordinary and raw emotions, it delivers a message of deep comfort for the ‘anxiety and fatigue’ people face today.

The song’s completion was driven to a peak with production by world-renowned hitmaker ‘Ryan Tedder’. As a result, it entered No. 41 on the U.S. Billboard main singles chart ‘Hot 100’, setting a historic milestone of charting for three straight weeks and proving its overwhelming power as a hit track.

BTS’ unstoppable global momentum is now headed for the top stage of sports. They will perform at the halftime show of the ‘2025 FIFA North Central America World Cup’ final, held on the 19th (local time) at New York, New Jersey’s stadium in the United States. Alongside pop legends who defined an era such as ‘Madonna’, ‘Shakira’, and ‘Justin Bieber’, the group plans to once again cement their status as a world-class act that can’t be replaced.

Then, on August 1 and 2, at ‘MetLife Stadium’, a symbolic venue in the North American pop market, they plan to ignite the energy of their world tour and connect deeply with global fandom.