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BTS 'Arirang' Sets a Billboard Record With Back-to-Back Weeks at No. 1…'Swim' Lands at No. 2

BTS 'Arirang' Sets a Billboard Record With Back-to-Back Weeks at No. 1…'Swim' Lands at No. 2

First K-pop act to spend two consecutive weeks at No. 1 on the Billboard 200. The title track, 'Swim,' reached No. 2 on the Hot 100 and topped digital sales, signaling a successful comeback.
K-pop's first feat: Achieves a historic two-week No. 1 run on 'Billboard 200'The group 'BTS' ('BTS') created an unprecedented new chapter on the United States Billboard main album chart with its full-length album 'Arirang' ('ARIRANG'), released after a long military service hiatus.
| James choi
BTS Pay Tribute to ‘Oldboy’…Bearded V, Jin with a Back Scratcher—A ‘2.0’ MV Sensation

BTS Pay Tribute to ‘Oldboy’…Bearded V, Jin with a Back Scratcher—A ‘2.0’ MV Sensation

BTS’ new song ‘2.0’ music video re-creates Jangdori’s iconic hammer scene from ‘Oldboy’—A grand second chapter hinted at with an eye-catching spectacle, debuting at No. 50 on Billboard
'BTS' kicks off the second act with intense momentum, unveiling the new single '2. 0' MV in a bold 'Oldboy' tributeBTS, a world-class act, has confirmed a powerful comeback with the music video for the album track '2. 0' from their fifth studio album.
| James choi
A Historic Comeback Moment Shaped by BTS and Netflix… Pre-Show Media Briefing at the Scene for “BTS Comeback Live: Arirang”

A Historic Comeback Moment Shaped by BTS and Netflix… Pre-Show Media Briefing at the Scene for “BTS Comeback Live: Arirang”

For the first time in four years, BTS returns as a full group and unveils the first live performance of their new song “Arirang” at Gwanghwamun, Korea’s iconic landmark—bringing it to the world for the first time. Netflix confirmed it will stream live in more than 190 countries, delivering a shared, simultaneous experience with the “Biggest Viewing Party on Earth.” Through close collaboration between HYBE and Netflix, the show will highlight harmony between tradition and modernity—previewing a cultural event that reflects the reach and stature of K-culture.
An unprecedented event is taking place in Korea—right in the heart of Seoul. BTS , who released a new album for the first time in four years, will present a live performance alongside Netflix at Seoul’s Gwanghwamun.
| Seongchan Eol
Even a U.S. Pop Star Cancels Shows—But BTS’s World Tour Returns After 7 Years With Every Ticket Sold Out in a Frenzy

Even a U.S. Pop Star Cancels Shows—But BTS’s World Tour Returns After 7 Years With Every Ticket Sold Out in a Frenzy

As the U.S. live-music industry grapples with a shortage of remaining seats driven by high inflation, BTS’s first tour in seven years sells out every show and turns the entire city into a festival
The U.S. live music industry—the heart of the global concert business—has hit an unprecedented deep freeze. Amid the fallout from punishing inflation and ticket-price hikes that have derailed major pop stars’ tours one after another, “BTS”’s North American and European tour has been delivering...
| James choi
BTS, Blackpink, GD sweep top categories at Japan’s

BTS, Blackpink, GD sweep top categories at Japan’s "Music Awards Japan 2026"

BTS’s Jin and G-Dragon win, while producer 250 takes three crowns including an album featuring 250—proof of K-pop’s clout
Cultural power that erases borders, and the aesthetics of the hyperconnected era proven by K-popThe awards ceremony "Music Awards Japan 2026"—created by Japan’s pop music industry to loosen conservative gatekeeping and establish new authority—ended up being a stage that acknowledged K-pop’s massive...
| James choi
BTS Takes Over Busan…Foreigners Spend 2 Times More at Traditional Markets, Hotel Bills ‘Rip-Off Fees’

BTS Takes Over Busan…Foreigners Spend 2 Times More at Traditional Markets, Hotel Bills ‘Rip-Off Fees’

With foreign card payments up 73%, sales at traditional markets jump 2-fold…Data also sheds light on ‘rip-off pricing’ at lodging businesses
A pilgrimage for pop culture—and a find of the most ‘Korean’ kind of spending‘Bangtan Sonyeondan’’s arrival in Busan sparked sociological meaning far beyond a massive concert. The fan frenzy that gathered from around the world—the so-called ‘ARMY’—was a giant testbed showing how modern pop culture...
| James choi
[Photos &] K-Culture and K-Pop Fandom Rock Colombia’s Election Campaign: Left-Wing Candidate’s “OPPA” and “I Love You” Strategy

[Photos &] K-Culture and K-Pop Fandom Rock Colombia’s Election Campaign: Left-Wing Candidate’s “OPPA” and “I Love You” Strategy

Colombia’s left-wing presidential candidate targets young voters by leaning on the K-pop fandom. Using social messages from K-culture such as BTS to push back against the conservative camp.
An Unexpected Gamble That Shook Colombia’s Presidential Race, Blurring the Lines Between Politics and CultureOn the modern political stage, “image making” is not just packaging—it is the core mechanism of power.
| James choi
BTS North America Tour Draws 840,000 People: The Aesthetics of “Sold Out”… April Revenue Hits 114.8 Billion Won, Topping Billboard’s April “Top Tour”

BTS North America Tour Draws 840,000 People: The Aesthetics of “Sold Out”… April Revenue Hits 114.8 Billion Won, Topping Billboard’s April “Top Tour”

“Arirang” erupts in singalongs across the United States, with an eye-popping per-show haul of 18.2 billion won.
The masterpiece of BTS that breaks borders, “Arirang” that swallowed the North American continentThe history of global pop is being rewritten. The group BTS has sparked an unprecedented cultural tectonic shift across North America with its world tour “Arirang”.
| James choi
Global Pop Icon Zara Larsson Announces First Solo Korea Concert in October

Global Pop Icon Zara Larsson Announces First Solo Korea Concert in October

The Swedish pop star returns to Billboard with a comeback driven by the “Symphony” meme, marking the first time an artist who has collaborated with BTS and TWICE will perform solo in South Korea.
“Global pop icon” Zara Larsson’s first solo Korea date proves her overwhelming presenceSwedish-born pop prodigy “Zara Larsson”, who has swallowed up music charts around the world, finally takes the stage in Korea.
| James choi
[Photo &] A Red Tide Swallows the Desert Night, Seizes Las Vegas — BTS “Arirang” Tour Scene That Set 60,000 ARMYs on Fire

[Photo &] A Red Tide Swallows the Desert Night, Seizes Las Vegas — BTS “Arirang” Tour Scene That Set 60,000 ARMYs on Fire

BTS brings traditional Korean music instead of the usual knife-dance choreography, captivating 60,000 fans who transcend generations and race.
A red tide that swallowed the desert night, takes over Las VegasThe heart of global entertainment—Las Vegas in the United States—was fully engulfed by the massive red wave unleashed by 'Bangtan Sonyeondan'. Landmarks that stitched across the city skyline blasted red lights one after another, and...
| James choi