BTS Raises Grammy Expectations With New “Asian Pop” Category, First Win Looks Promising
Next year’s Grammy Awards will add an “Asian Pop” category, fueling hopes that BTS and other South Korean acts will win for the first time
For years, "the Grammy Awards" has sat atop Western cultural dominance as the most firmly fortified stronghold. It marked a historic turning point as Asian melodies, once dismissed as a fringe of the mainstream music market, moved into the heart of global cultural power.
