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After BTS’s Gwanghwamun Performance, Gyeongbokgung Welcomes 50,000 Visitors…A K-Traditional Culture Windfall

After BTS’s Gwanghwamun Performance, Gyeongbokgung Welcomes 50,000 Visitors…A K-Traditional Culture Windfall

After BTS’s Gwanghwamun performance, visitor numbers more than doubled… The Cultural Heritage Administration pushes to make palaces and royal tombs globally iconic destinations
BTS to Set Gwanghwamun Ablaze… A “BTS Special” ExplosionThe comeback concert by the group “BTS”, which lit up the Gwanghwamun area in Seoul, sparked a surge of interest in K-traditional culture. Immediately after the show, visitors to Gyeongbokgung Palace jumped to more than double the usual...
| James choi
'BTS' Returns, Shaking Up the Global OTT Ecosystem…Intense Competition for Live Content

'BTS' Returns, Shaking Up the Global OTT Ecosystem…Intense Competition for Live Content

18.4 million viewers in just 24 hours from the first-ever live stream by a single artist. New app installs surge twofold as the world turns the page on global OTT live content!
'BTS' Returns, Upending the Global OTT EcosystemAn unprecedented record has been set. The 'BTS' comeback concert at Gwanghwamun completely flipped the landscape of the global OTT market. This live broadcast, planned by 'Netflix' as the first-ever initiative by a single artist, pulled in an...
| James choi
BTS “Arirang” Takes Over Billboard—The Secret Behind Bang Si-hyuk’s Giant “Song Camp” That Won Over America

BTS “Arirang” Takes Over Billboard—The Secret Behind Bang Si-hyuk’s Giant “Song Camp” That Won Over America

From an American songwriting camp with well-known producers to Bang Si-hyuk’s “BTS tourism theory,” here’s what’s behind BTS topping the charts with their 5th studio album
Taking Over Billboard—BTS’s Secret Behind a Massive “song camp” in the U. S. BTS’s 5th studio album ‘Arirang’ has claimed the top spot on the U. S. Billboard charts. At the center of this unprecedented success is a large-scale “song camp” that took place on location in the United States.
| James choi
[Culture&] BTS Members Answering Questions, Korea's 'Arirang'... The Sincerity Captured in the Title Track 'Swim'

[Culture&] BTS Members Answering Questions, Korea's 'Arirang'... The Sincerity Captured in the Title Track 'Swim'

Starting with an idea from Jungkook, the logo reflects Korea's spirit in the lyrics. The title track 'Swim' embodies the identity of the seven members for the ultimate BTS comeback!
Global top artist 'BTS' is making their return to the music scene with the surprise release of their 5th studio album 'Arirang' on the 20th. This new album has gained 'immense attention' in the global music market by adopting a representative folk song of Korea as its title.
| James choi
[Culture&] BTS

[Culture&] BTS "I'm excited to meet you all... Thank you to the police, firefighters, government, and local authorities"

BTS urged responsible viewing etiquette in preparation for large crowds.
BTS makes a comeback with their fifth album Arirang at Gwanghwamun. . . "Safety is our top priority"Global group BTS emphasized thorough safety measures alongside excitement just two days before their comeback performance at Gwanghwamun Square in Seoul.
| James choi
[Culture&] BTS Gwanghwamun Comeback Performance, World Media Focused Attention Including AP, AFP, and The Guardian

[Culture&] BTS Gwanghwamun Comeback Performance, World Media Focused Attention Including AP, AFP, and The Guardian

Major foreign news outlets including AP, AFP, and The Guardian simultaneously reported from the scene of BTS's return performance at Gwanghwamun Square on March 21.
'BTS' Gwanghwamun Landing D-2, Global Attention on the 'Arirang' Stage'BTS'’s return performance is just two days away, and on the 19th, major foreign news outlets such as 'AP', 'AFP', and 'The Guardian' reported from Seoul, shedding light on this event.
| James choi
BTS, Regular 5th Album Title Track ‘SWIM’ Teaser Released… Grand Return to Gwanghwamun on the 21st

BTS, Regular 5th Album Title Track ‘SWIM’ Teaser Released… Grand Return to Gwanghwamun on the 21st

The magnificent figures of the seven members aboard a sailing ship… embodying the ‘determination’ to navigate through the waves of life Festival ‘BTS The City’ across Seoul after the new album release on the 20th… Free performance at Gwanghwamun on the 21st Confirmed full group appearance on the American ‘The Tonight Show Starring Jimmy Fallon’ after 4 years and 8 months… Accelerating global activities
The group BTS has raised global fans' anticipation to a peak by unveiling more details of the title track just a day before the release of their regular 5th album 'ARIRANG'.“We will not stop, we will move forward”… The message of the title track ‘SWIM’On the 19th, their agency Big Hit Music...
| Yangsimoh
[Culture&] Purple Time Capsule · Arirang Handkerchief… Attention on Cultural Heritage Focused on BTS Comeback

[Culture&] Purple Time Capsule · Arirang Handkerchief… Attention on Cultural Heritage Focused on BTS Comeback

260,000 crowd gathers for BTS Gwanghwamun performance… Cultural heritage globalization accelerates with time capsule exhibition and limited edition traditional goods launch
The Return of the Global Pop Icons… The Prelude to the Globalization of Korea's Cultural HeritageAs 'BTS' returns to Seoul for their 'Gwanghwamun Plaza' performance after 3 years and 9 months, the world's attention is shifting to South Korea's 'cultural heritage'.
| James choi
BTS Gwanghwamun Comeback Performance, 7,000 Additional Standing Seats... Total of 22,000 Seats Confirmed

BTS Gwanghwamun Comeback Performance, 7,000 Additional Standing Seats... Total of 22,000 Seats Confirmed

Additional ticket reservations open on the 12th through NOL... Netflix to broadcast live worldwide and strict measures against scalping
On the 21st, a free comeback performance by the group BTS will be held at Gwanghwamun Square in Seoul, with an additional 7,000 standing seats being made available, bringing the total seating capacity to over 22,000.
| 김지민
BTS, Regular 5th Album 'Arirang' Comeback Popup Open... Collaboration Goods Sale with 'MU:DS'

BTS, Regular 5th Album 'Arirang' Comeback Popup Open... Collaboration Goods Sale with 'MU:DS'

Operated at Shinsegae Department Store Main Branch and HYBE Headquarters, Spotify Pre-saves Surpass 4 Million... Free Performance at Gwanghwamun on the 21st
The group BTS is holding a popup event to celebrate the release of their regular 5th album 'Arirang' .According to their agency Big Hit Music on the 10th, the popup 'Arirang' will be operated from 1 PM on the album release day, the 20th, until 8:30 PM on the 12th of next month at the Shinsegae...
| 김지민