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[Culture &] HYBE will search for the next generation of global K-pop stars in India (population: 1.4 billion)

[Culture &] HYBE will search for the next generation of global K-pop stars in India (population: 1.4 billion)

The first auditions take place in five major Indian cities and online. Global partners such as Samsung and Nongshim join the project, helping expand K-pop’s reach beyond borders.
' HYBE ' in India, home to 1. 4 billion people, begins a search for the next generation of ' K-pop ' starsGlobal entertainment company ' HYBE ' will kick off a large-scale ' global audition ' for ' India ', a market of 1. 4 billion people, right away.
| James choi
HYBE to introduce its “K-pop system” to the Indian subcontinent…Opening an audition to discover the next-gen global stars

HYBE to introduce its “K-pop system” to the Indian subcontinent…Opening an audition to discover the next-gen global stars

Following Japan, the U.S., and Latin America, HYBE’s “multi-home, multi-genre” strategy lands in India In-person auditions in 10 major Indian cities…Major global partners join in, including Samsung and Nongshim With an average age of 28 and a 1.4-billion-strong population, HYBE is expected to create a new super IP by combining vast potential with K-pop methodologies
After applying its “K-pop methodology” to local markets in Japan, the United States, and Latin America, HYBE is now rolling out its efforts in India as it moves full steam ahead to discover and nurture the next generation of global stars.
| Seongchan Eol
Global Girl Group KATSEYE Reveals They Have Been Subjected to Death Threats Online

Global Girl Group KATSEYE Reveals They Have Been Subjected to Death Threats Online

Confesses to Threats Against Family in BBC Interview, Gaining Attention as Grammy Nominee in Two Categories
KATSEYE, a global girl group formed through a collaboration between HYBE and the U.S.-Korea joint venture, revealed that they have been exposed to repeated death threats and racism online since their debut.In an interview with the BBC on the 11th, KATSEYE shared that not only they but also their...
| 김지민
BTS RM to Serve as Keynote Speaker at APEC CEO Summit

BTS RM to Serve as Keynote Speaker at APEC CEO Summit

Scheduled to Present on K-Culture Soft Power Before Global Business Leaders
BTS leader RM will take the stage as a keynote speaker at the Asia-Pacific Economic Cooperation CEO Summit held in Gyeongju on the 29th. This is the first time a K-pop artist has served as a speaker at an economic forum.
| 김지민