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See the World Cup in the middle of Myeong-dong… Shinsegae Square unveils a massive screen live broadcast

See the World Cup in the middle of Myeong-dong… Shinsegae Square unveils a massive screen live broadcast

Street-style cheering will unfold at a 1,300-square-meter media façade in central Seoul, with rich perks including food and beverage discounts and a roulette event
An urban agora 펼쳐지는 in the heart of Myeong-dong, 'Shinsegae Square'A giant media façade in the heart of the city transforms into a modern-day agora. Shinsegae Department Store said it will live-stream World Cup matches of the South Korean national team through 'Shinsegae Square,' a massive screen...
| James choi
Stray Kids Felix Named Global Model for “2026 HanbokWave”

Stray Kids Felix Named Global Model for “2026 HanbokWave”

Billboard takeovers in New York and Paris… the Ministry of Culture, Sports and Tourism launches a call for companies to develop Hanbok designs tailored to Felix
An aesthetics that breaks boundaries, “Hanbok” chooses the face of an eraFelix of the K-pop group “Stray Kids,” standing at the center of global pop culture, steps forward as a cultural messenger bringing the beauty of Korea’s traditional attire to the world.
| James choi
BTS Takes Over Busan…Foreigners Spend 2 Times More at Traditional Markets, Hotel Bills ‘Rip-Off Fees’

BTS Takes Over Busan…Foreigners Spend 2 Times More at Traditional Markets, Hotel Bills ‘Rip-Off Fees’

With foreign card payments up 73%, sales at traditional markets jump 2-fold…Data also sheds light on ‘rip-off pricing’ at lodging businesses
A pilgrimage for pop culture—and a find of the most ‘Korean’ kind of spending‘Bangtan Sonyeondan’’s arrival in Busan sparked sociological meaning far beyond a massive concert. The fan frenzy that gathered from around the world—the so-called ‘ARMY’—was a giant testbed showing how modern pop culture...
| James choi
K-pop ‘The Small-Agency Miracle’ Is Taking Shape… Ministry Confirms Annual Support of 300 Million Won for 10 Teams, Including Récenner

K-pop ‘The Small-Agency Miracle’ Is Taking Shape… Ministry Confirms Annual Support of 300 Million Won for 10 Teams, Including Récenner

The Ministry of Culture, Sports and Tourism and KOCCA launch a new ‘Global Leap Support’ program—providing up to 3 years of autonomous backing such as overseas marketing.
The cultural power race of the 21st century is no longer the exclusive domain of giant capital. The ‘K-pop’ phenomenon that mega agencies have led has now reached a structural paradigm shift. The government’s newly launched ‘Global Leap Support for Small Agencies’ is not just a financial handout—it...
| James choi