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'Le Serafim' seeks new face to carry the mantle... Source Music holds auditions in 10 coastal regions

'Le Serafim' seeks new face to carry the mantle... Source Music holds auditions in 10 coastal regions

Starting in Incheon on the 5th of next month, a nationwide tour will accept applicants born after 2008 regardless of gender
A tour of 10 coastal cities outside the Seoul Capital Area. . . Project to find the next generation of K-pop leadersSource Music, a label under HYBE , is launching a search for raw talent that will lead the future of the global girl group 'LE SSERAFIM'.
| James choi
LE SSERAFIM and ILLIT Join Forces on ‘ICONIC BY MISTAKE,’ Surpassing 100 Million Streams on Spotify in 41 Days

LE SSERAFIM and ILLIT Join Forces on ‘ICONIC BY MISTAKE,’ Surpassing 100 Million Streams on Spotify in 41 Days

Entering Billboard’s ‘Hot 100’ for a fifth consecutive week, the track’s hard-hitting beats and offbeat sound point to a long run on the charts
HYBE’s girl group alliance enters Billboard’s ‘Hot 100’ for 5 straight weeks… What 100 million Spotify streams meansA massive project brings together three girl groups representing labels under HYBE: ‘LE SSERAFIM’, ‘ILLIT’, and ‘KATSEYE’, shaking up the global pop market’s landscape.
| James choi
LE SSERAFIM’s Hong Eun-chae Takes the Field in Japanese Pro Baseball… to Make Her First Pitch on Sept. 5

LE SSERAFIM’s Hong Eun-chae Takes the Field in Japanese Pro Baseball… to Make Her First Pitch on Sept. 5

She will throw out the first pitch at the Chiba Lotte–Seibu Lions game… the second ballpark visit after last year’s KBO appearance
[Recommended Article Title] LE SSERAFIM’s Hong Eun-chae Heads to Japan’s Mound… Sept. 5 ‘exclusive’ first pitch captured[Recommended Article Subtitle] Takes the mound at the Chiba Lotte–Seibu matchup, with a ballpark outing as part of the second phase of the world tour PUREFLOWAn ‘exclusive’...
| James choi
[Billboard News] Jennie Hits No. 5 for a Second Straight Week on the Hot 100... TXT Yeonjun Debuts at No. 16 on the Billboard 200

[Billboard News] Jennie Hits No. 5 for a Second Straight Week on the Hot 100... TXT Yeonjun Debuts at No. 16 on the Billboard 200

The “comeback” myth built by short-form clips... Jennie releases a new single on the 24th
The Jennie effect that reshaped the pop market lands at the top tier on BillboardK-pop’s standing in the global pop market was proven again. “Dracula”, a track featuring BLACKPINK’s Jennie and Australian pop star Tame Impala, surged to No. 5 for a second consecutive week on the U. S.
| James choi
[UK Official Chart News] HYBE’s LE SSERAFIM, ILLIT and KATSEYE Pull Off a 5-Week Streak

[UK Official Chart News] HYBE’s LE SSERAFIM, ILLIT and KATSEYE Pull Off a 5-Week Streak

The collaboration track “Iconic By Mistake” keeps charting in the UK for the long haul… BTS’s “Arirang” also enters for a 17th consecutive week, underscoring K-pop’s staying power
A K-girl-group coalition line that cuts through the heart of British pop—and the secret behind its steady long-term hit runAt the peak of the vast world HYBE has built, the unprecedented alliance of “LE SSERAFIM”, “ILLIT”, and “KATSEYE” has smashed through the solid wall of the conservative UK...
| James choi
[Billboard News] Jennie’s “Dracula” Sets New Billboard Career Best With a Record No. 5… K-Pop Chart Takeover by BTS and SEVENTEEN

[Billboard News] Jennie’s “Dracula” Sets New Billboard Career Best With a Record No. 5… K-Pop Chart Takeover by BTS and SEVENTEEN

Jennie’s Hot 100 collab track surges back to No. 5 in a major comeback. Amid 16 straight weeks for BTS and strong Billboard performances by K-pop acts including SEVENTEEN’s V8
The center of global popular music is shifting. K-pop is moving beyond being a fringe genre, taking control of the very top tier of the U.S. Billboard charts and setting a new standard for pop.“Jennie”’s magic lands at the top of Billboard, fueled by short-form videoThe synergy unleashed by...
| James choi
'Kim Chae-won Joins' LE SSERAFIM Opens Second World Tour in Incheon

'Kim Chae-won Joins' LE SSERAFIM Opens Second World Tour in Incheon

The group kicks off at Inspire Arena on Nov. 11 and 12... Kim Chae-won returns for a “complete lineup” stage, touring 23 cities worldwide
The Return of the “Complete Lineup,” the Opening Act of an Overwhelming Narrative That Will Conquer the Global Stage“LE SSERAFIM” is finally returning as a complete lineup, shaking up the landscape of the global K-pop scene.
| James choi
“No Mercy” From LE SSERAFIM as Agency Moves Firmly Against Deepfakes and Cyber ‘N~~ck~s’

“No Mercy” From LE SSERAFIM as Agency Moves Firmly Against Deepfakes and Cyber ‘N~~ck~s’

Source Music applies a zero-tolerance policy to malicious content and deepfake crimes, saying, “There is absolutely no intention to reach a settlement.”
A Zero-Tolerance Stance, a Ruthless Blow Without Leniency. . . Source Music Steps In to Protect Artists’ Personal RightsIn the face of malicious digital crime that digs into the glamorous side of global K-pop, LE SSERAFIM has finally drawn its zero-tolerance sword.
| James choi
LE SSERAFIM Dresses Up BlizzCon 2026’s Closing Show…Promises a U.S. Set After Three Years

LE SSERAFIM Dresses Up BlizzCon 2026’s Closing Show…Promises a U.S. Set After Three Years

LE SSERAFIM will take the main stage at the world-class game festival held in Anaheim, California, on Sept. 12-13. Following its 2023 debut appearance—first for a K-pop act—and the success of “Perfect Night,” the group now adds “So Cynical” in 2025 to strengthen ties. After wrapping up BlizzCon, LE SSERAFIM will immediately launch a massive world tour, stopping in nine North American cities including Los Angeles.
LE SSERAFIM will take the stage at BlizzCon for the first time in three years.A Main Closing-Show Slot at the World’s Biggest Game Festival On the 25th , game maker Blizzard Entertainment said LE SSERAFIM (Kim Chaewon, Sakura, Huh Yunjin, Kazuha, Hong Eunchae) will appear as a closing-performance...
| Seongchan Eol
LE SSERAFIM, ILLIT, KATSEYE Team Up…HYBE Girl Group Unity “Iconic by Mistake” Drops

LE SSERAFIM, ILLIT, KATSEYE Team Up…HYBE Girl Group Unity “Iconic by Mistake” Drops

HYBE Labels’ LE SSERAFIM, ILLIT, and KATSEYE join forces for a special collaboration single releasing on the 12th The music video surpasses 10 million views in 30 hours and sweeps No. 1 in global YouTube music video trending popularity, proving its massive ripple effect Kicking off with a “techno sisterhood” moment, the lineup dazzles music fans worldwide with performances highlighting each team’s individuality and sisterhood
The girl groups of the HYBE labels that showcased a “techno sisterhood” recently— 'LE SSERAFIM', 'ILLIT', and 'KATSEYE'—will release the audio for their special collaboration single, “Iconic by Mistake ,” at 1:00 p. m. on the 12th.
| Seongchan Eol