'2026 North America World Cup' 69% of People Watch…Top Channel and Commentator: Who Are They?
Preference for real-time TV live broadcasts stands at 72%; the most preferred broadcast channel is KBS, and Lee Young-pyo ranks No. 1 as the commentator.
As the '2026 North America World Cup' is set to kick off on the 11th, public excitement is anything but modest. Seven in 10 people say they plan to watch, and attention is focused on the potential shake-up the massive sports festival could bring to the media ecosystem.
