Naver’s Chzzk Streams Every Match of the North Central America World Cup, With Top Streamers All Taking Part

The ground for innovation: the 2026 North and Central America World Cup frenzy that Naver 'Chzzk' is seizing

The grammar of traditional sports broadcasts is being completely rewritten. Naver proves its overwhelming media dominance by live-streaming every match of the 2026 international soccer tournament, the FIFA North and Central America World Cup, through its streaming platform 'Chzzk'. All 104 battles, running from the 12th through July 20, will be streamed in real time from Chzzk’s servers to fans around the world.

A massive cheering alliance built by creators and fans, 'Watch Together'

This is the era of active participation beyond simply watching. Naver rolls out an end-to-end ecosystem built around 'Watch Together', where well-known streamers and viewers breathe in sync in real time. The World Cup broadcast lineup for this edition features a large roster of creators with distinct fandoms, led by 'Han Dong-suk' and 'Wolf', along with 'ShootForLove' and 'EstarTV'. The diverse joint broadcasts they lead are expected to unite fragmented audiences into a single community and create an unprecedented digital cheering culture.

A concentration of cutting-edge technical strength: 'AI Short-form' and 'AI Briefing'

Advanced artificial intelligence technology is the key weapon for breaking through the limits of sports immersion. During live game coverage, Naver automatically generates real-time 'AI Short-form' clips to gain an edge in the race to consume content, then quickly distributes player- and game-specific on-demand video (VOD) highlights the moment each match ends. In addition, 'AI Briefing', built on FIFA’s vast official data, will be introduced immediately.

Perfect immersion forged by data statistics and global sponsorship

Naver also opens dedicated World Cup open lounges where soccer experts and die-hard fans can hold high-level discussions. Within these lounges, fans receive advanced real-time statistical data such as win probabilities, predictions for the championship team, and the likelihood of advancing by round, adding depth to analysis. Going further, Naver plans to team up strategically with FIFA’s official sponsor, Coca-Cola, and launch a 'World Cup Match Prediction' event to maximize excitement for the World Cup nationwide.