Mexico vs. 4.78 Million Watchers Draws In… Naver Chzzk Hails a Streak of World Cup Broadcast Hits

Naver’s technical prowess that holds up even under a traffic surge, reshaping the playbook for sports broadcasting

Naver’s game streaming platform, Chzzk, is absorbing massive daily traffic with its North and Central American World Cup coverage, setting off a shift in South Korea’s media platform landscape. The service appears to have moved beyond being just a game channel, firmly establishing itself as a key live broadcast hub for major global sports events.

Chzzk hit a high note in its live coverage of the Mexico match at the North and Central American World Cup for South Korea’s national team, recording a peak concurrent viewer count of 4.78 million. That ranks as the second-highest mega-traffic figure of all time, following the 4.825 million it achieved for Korea’s first match against the Czech Republic on the 12th. In particular, even under an extreme viewing environment where millions of people tuned in at once, the platform demonstrated technical superiority by perfectly distributing server load and proving it can deliver a single, uninterrupted stable broadcast environment.

Behind the runaway popularity is Chzzk’s signature ecosystem content, watch together, which is acting as a powerful engine for viewership ratings. As of now, the total number of streamers running broadcasts using this system has reached 953. For the Mexico match, major partner streamers and influencers from across the board also joined in large numbers, giving viewers an overwhelming sense of immersion.

Chzzk’s bold push does not stop there. It plans to fully support the watch together content—where streamers and fans breathe in sync in real time—also for the upcoming match against South Africa. Naver will air 100% live coverage of all 104 matches of this North and Central American World Cup through Chzzk, presenting a new standard for a two-way sports community in which viewers and creators interact in real time.