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A Chiikawa frenzy has swept theaters. Since opening Sept. 30, 〈Chiikawa the Movie: The Secret of Mermaid Island〉 has drawn 1. 41 million viewers through Oct. 14. For a reporter who had known Chiikawa only as a character brand — a self-described "Chiikawa novice" — the film was not exactly a must-see.

The character 'Chiikawa', which has gained explosive popularity in Japan, is being made into a theatrical animation. Officially announced on November 24, the movie 'Chiikawa: The Secret of the Mermaid's Island' is set to be released in theaters nationwide in the summer of 2026.