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BTS Takes Over New York’s Times Square… ‘The City’ Wraps Up in 3 Days

BTS Takes Over New York’s Times Square… ‘The City’ Wraps Up in 3 Days

Major landmarks, including Rockefeller Center and cultural facilities, were taken over as large-scale dance performances and experience booths drew huge crowds.
K-pop kings who swallowed up New York’s Manhattan… The whole city turns into a massive 'Arirang' festivalGlobal pop icons 'BTS' have perfectly taken over New York, the world’s crossroads. Beyond a mere concert, the offline fan event 'The City New York' transformed the entire city into a theme park...
| James choi
Google’s ‘Gemini’ and BTS Captured in Las Vegas—60 Seconds of Overwhelming Scale

Google’s ‘Gemini’ and BTS Captured in Las Vegas—60 Seconds of Overwhelming Scale

A solo screening through the U.S. landmark ‘Sphere’ through Aug. 8. The logo for regular album ‘ARIRANG’ and Korean scenery are combined.
A synergy of ‘Gemini’ and ‘BTS’ that lit up the Las Vegas night skyAn innovative art work created by ‘Gemini’ , Google’s core artificial intelligence model, and ‘BTS’—a 21st-century pop icon—struck the heart of U. S. Las Vegas.
| James choi
TXT, after Yeonjun and Son Heung-min, set to take the mound at Dodger Stadium… set for first pitch on the 13th

TXT, after Yeonjun and Son Heung-min, set to take the mound at Dodger Stadium… set for first pitch on the 13th

Yeonjun will throw the ceremonial first pitch at the Dodgers’ game against the Milwaukee Brewers on the 13th (local time)… and will also help headline the team’s “Korean Cultural Heritage Night” stage.
“Global pop star” to take over the mound… a powerful synergy between sports and K-cultureYeonjun of the group “Tomorrow X Together” is set to take the mound at the heart of Major League Baseball : “Dodger Stadium.
| James choi
[Photo &] Kani Interview: Choreographer Shares the Honor of Creating the Choreography for the 2026 World Cup Theme—“Special to Meet BTS at the Halftime Show”

[Photo &] Kani Interview: Choreographer Shares the Honor of Creating the Choreography for the 2026 World Cup Theme—“Special to Meet BTS at the Halftime Show”

Kani helped choreograph the official theme song “Dai Dai,” which called in Shakira—his dream is to serve as a bridge connecting global pop and K-pop through choreography
The French-born choreographer and TV personality ‘Kani’ proved once again that she has a one-of-a-kind presence on the global stage, taking part in producing the choreography for the official theme song of the 2026 FIFA North and Central America World Cup.
| James choi
BTS Concert in Las Vegas With Unprecedented World Cup-Scale Impact Generates 450 Billion Won in Economic Effect

BTS Concert in Las Vegas With Unprecedented World Cup-Scale Impact Generates 450 Billion Won in Economic Effect

NJ Shows Draw 157,000 Spectators; HYBE Posts 450 Billion Won in Second-Quarter Revenue, Its Best-Ever Performance
450 Billion Won in Just Four Shows… The Economics of a Mega IP That Outstrips the ‘World Cup’A respected analysis has claimed that the economic ripple effects generated by the global top-tier group “Bangtan Sonyeondan” through its North America tour have officially surpassed the scale of...
| James choi
BTS’s Jimin Tops 400 Million Spotify Streams for “Be Mine”… Global Music Power Shows No Signs of Slowing

BTS’s Jimin Tops 400 Million Spotify Streams for “Be Mine”… Global Music Power Shows No Signs of Slowing

Solo second album “MUSE” track “Be Mine” hits 400 million streams on Spotify as of July 31 The title track “Who” also sets a record with 2.5 billion streams, while the album’s cumulative total surpasses 4.1 billion streams “Like Crazy” is nearing 1.5 billion, and “Filter” has already crossed 500 million, reflecting a lasting run spanning both new releases and older songs
BTS member Jimin is once again proving his overwhelming impact on global music platforms through his second solo album.“Be Mine” marks Jimin’s fifth career 400-million-stream milestone As of July 31, Jimin’s second album, “MUSE,” track “Be Mine” has surpassed 400 million streams on Spotify, the...
| Seongchan Eol
BTS’ “Idol” Hits 1.4 Billion Views on YouTube, Marking Group’s 5th All-Time Milestone in “Joseon EDM”

BTS’ “Idol” Hits 1.4 Billion Views on YouTube, Marking Group’s 5th All-Time Milestone in “Joseon EDM”

Released in August 2018, the title track pairs traditional Korean court rhythms with African beats in a dazzling, high-gloss visual world
“Joseon EDM” shows no signs of slowing down… BTS’ 5th 1. 4 billion-view recordThe mega hit by the group “BTS”, the “Idol” music video, has surpassed 1. 4 billion YouTube views, setting another major milestone in K-pop history. According to its agency, BigHit Music, the music video crossed the 1.
| James choi
[Photo &] BTS launches surprise boycott of Grammy 'Asian Pop'… Will BLACKPINK and Stray Kids win first trophy as deadline nears

[Photo &] BTS launches surprise boycott of Grammy 'Asian Pop'… Will BLACKPINK and Stray Kids win first trophy as deadline nears

With the submission deadline set for Oct. 21 next month, HYBE says it will respect artists' wishes… Support for the boycott spreads across the music industry, including Tablo and critics
BTS launches a surprise boycott of the Grammy 'Asian Pop'… A twist ahead of the Oct. 21 deadlineControversy over alleged Grammy maneuvering aimed at the world's No. 2 music market draws fire, with Stray Kids and BLACKPINK seen as indirect beneficiariesGlobal pop icons 'BTS' have declared a surprise...
| James choi
BTS Declines to Submit to 69th Grammys, Rejecting Division by Region and Language

BTS Declines to Submit to 69th Grammys, Rejecting Division by Region and Language

Despite taking No. 1 on the Billboard charts with its regular fifth album ‘Arirang,’ it makes the unprecedented choice to skip the ceremony… The controversy erupts over exclusion from major awards after the Grammys’ new ‘Best Asian Pop’ category is introduced
BTS Backs Out of Submitting to the 69th Grammys on the Spot… Rejects Limits of ‘Arirang’ by RegionBacklash After the Creation of ‘Best Asian Pop,’ Even as It Reaches No. 1 on Billboard; An Unusual Boycott Declaration for the Ceremony for the Third Straight YearAn Unprecedented Move by the Global...
| James choi
BTS Syndrome Is Eternal… “Butter” Music Video Smashes 1.1 Billion YouTube Views Record

BTS Syndrome Is Eternal… “Butter” Music Video Smashes 1.1 Billion YouTube Views Record

The “Butter” MV, the second English single released in May 2021, hits 1.1 billion YouTube views as of the morning of the 27th A Billboard “Hot 100” No. 1 chart-topper, it becomes the group’s seventh music video to surpass 1.1 billion views in total, underscoring an unending surge in popularity Kicking off in Goyang, the world tour “Arirang” is cruising along, with the group set to take over New York’s MetLife Stadium in the U.S. in August
Big Hit Music said on the 27th that BTS’s hit song “Butter” music video has surpassed 1. 1 billion views on YouTube. The group’s seventh 1. 1 billion-view global mega hit in total The “Butter” music video, a digital single released by BTS in May 2021, surpassed 1. 1 billion YouTube views around 2 a. m.
| Seongchan Eol