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BTS “Dynamite” music video surpasses 2.1 billion views…sets its own all-time best record

BTS “Dynamite” music video surpasses 2.1 billion views…sets its own all-time best record

Adds another 100 million views in 9 months to break its own record…keeping its reign in the Billboard No. 1 fairytale
A burst that reshaped pop history—2. 1 billion flashes that won’t cool offBTS’ masterpiece, “Dynamite”, which has redrawn the map of the global pop scene, has shaken up the YouTube ecosystem once again. At 8 a. m. on the 24th, the music video surpassed the previously uncharted milestone of 2.
BTS’ “Arirang” Selected as “Best Album of 2026” by U.S. Rolling Stone, UK NME

BTS’ “Arirang” Selected as “Best Album of 2026” by U.S. Rolling Stone, UK NME

“The biggest boy band in the world” — overseas media pile on praise in a relay, hitting global audiences with a distinctly Korean flavor.
’Global syndrome’ re-ignites as a masterpiece the world responds toThe landscape of global pop music is shifting again. BTS’ regular fifth studio album, `'Arirang '`, has been selected back-to-back by major overseas music outlets as the “best album in the first half of 2026,” underscoring its...
BTS’ I NEED U Original Music Video Surpasses 200 Million Views

BTS’ I NEED U Original Music Video Surpasses 200 Million Views

“Love Yourself” (花樣年華) title track that delivered the group’s first No. 1 on terrestrial TV music shows. The 19+ uncensored original version captures raw youth, proving its global popularity again
A portrait of youth that became an icon of the era, the 기록 of ‘Love Yourself’ that won’t endA landmark track by global megastar ‘BTS’, the ‘I NEED U’ original version music video has seized the milestone of 200 million YouTube views.
BTS Jung Kook’s “Seven” Hits 3 Billion-Stream Milestone, a First for a Korean Act on Spotify

BTS Jung Kook’s “Seven” Hits 3 Billion-Stream Milestone, a First for a Korean Act on Spotify

Among all songs released worldwide in 2023, it is the only one to reach the 3 billion mark—entering the Billboard charts for 152 straight weeks and sustaining long-term success
A 3 Billion-Stream Feat, a Proof of the Global Pop Star That Rewrote the Pop Landscape“BTS”’s golden maknae has now risen as an “unmatchable global pop icon,” and “Jung Kook” has set yet another record, shocking music markets around the world.
BTS RM Named South Korea’s National Museum of Korea’s First-Ever Global Publicity Ambassador

BTS RM Named South Korea’s National Museum of Korea’s First-Ever Global Publicity Ambassador

BTS RM Kim Nam-joon spreads the beauty of Korea’s traditional culture and heritage worldwide.
A leader of the group ‘Bangtan Sonyeondan’ , ‘RM’ (real name Kim Nam-joon), has been swiftly appointed as South Korea’s ‘National Museum of Korea’’s ‘first-ever global publicity ambassador’ since the museum opened.
BTS’ “Arirang” Hits Billboard 200 for a 13th Straight Week… Reenters the Top 10

BTS’ “Arirang” Hits Billboard 200 for a 13th Straight Week… Reenters the Top 10

K-pop’s first-ever three-week consecutive No. 1 run continues as the album makes a reverse move to No. 10 on Billboard 200 in its 13th week, sustaining long-term success.
An immortal trajectory that shattered the limits of K-pop, proven by a global phenomenon solidified by charting for 13 straight weeksThe group ‘Bangtan Sonyeondan’ ’s fifth studio album ‘Arirang’ has once again reentered the Top 10 on the U. S.
Even a U.S. Pop Star Cancels Shows—But BTS’s World Tour Returns After 7 Years With Every Ticket Sold Out in a Frenzy

Even a U.S. Pop Star Cancels Shows—But BTS’s World Tour Returns After 7 Years With Every Ticket Sold Out in a Frenzy

As the U.S. live-music industry grapples with a shortage of remaining seats driven by high inflation, BTS’s first tour in seven years sells out every show and turns the entire city into a festival
The U.S. live music industry—the heart of the global concert business—has hit an unprecedented deep freeze. Amid the fallout from punishing inflation and ticket-price hikes that have derailed major pop stars’ tours one after another, “BTS”’s North American and European tour has been delivering...
BTS Busan Concert Draws 110,000 Visitors…Souvenir Sales Surge 136%, Tourism Ripple Effect a Huge Hit

BTS Busan Concert Draws 110,000 Visitors…Souvenir Sales Surge 136%, Tourism Ripple Effect a Huge Hit

The BTS Busan concerts that drew 110,000 people over two days generated massive economic ripple effects, including a 136% jump in local business sales, and wrapped up successfully.
The cultural landscape sometimes triggers a massive tectonic shift along the trajectory of a single artist. Beyond a mere large-scale concert, an astonishing social phenomenon was witnessed in Busan: the entire city—like a vast living organism—transforms into a single artistic text.
RIIZE, TREASURE, Lee Young-ji all on board…BOF opens in Busan on the 27th, building on BTS momentum

RIIZE, TREASURE, Lee Young-ji all on board…BOF opens in Busan on the 27th, building on BTS momentum

Asia’s largest music festival BOF runs on the 27th. A star-studded K-pop lineup from RIIZE and more, plus free park concerts by Lee Mu-jin and ZION.T
'The empire of silent sound, universal solidarity of Asia igniting in Busan'A festival is, by nature, a primal refuge where people seek release, and a vast screen onto which the desires of the era are projected.
BTS Raises Grammy Expectations With New “Asian Pop” Category, First Win Looks Promising

BTS Raises Grammy Expectations With New “Asian Pop” Category, First Win Looks Promising

Next year’s Grammy Awards will add an “Asian Pop” category, fueling hopes that BTS and other South Korean acts will win for the first time
For years, "the Grammy Awards" has sat atop Western cultural dominance as the most firmly fortified stronghold. It marked a historic turning point as Asian melodies, once dismissed as a fringe of the mainstream music market, moved into the heart of global cultural power.