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K-pop ‘The Small-Agency Miracle’ Is Taking Shape… Ministry Confirms Annual Support of 300 Million Won for 10 Teams, Including Récenner

K-pop ‘The Small-Agency Miracle’ Is Taking Shape… Ministry Confirms Annual Support of 300 Million Won for 10 Teams, Including Récenner

The Ministry of Culture, Sports and Tourism and KOCCA launch a new ‘Global Leap Support’ program—providing up to 3 years of autonomous backing such as overseas marketing.
The cultural power race of the 21st century is no longer the exclusive domain of giant capital. The ‘K-pop’ phenomenon that mega agencies have led has now reached a structural paradigm shift. The government’s newly launched ‘Global Leap Support for Small Agencies’ is not just a financial handout—it...
| James choi
“It’s a place where we all confirm each other’s existence!” Masterclass, performances, forums, exhibitions, and more wrap up the 12th Pride Expo 2026

“It’s a place where we all confirm each other’s existence!” Masterclass, performances, forums, exhibitions, and more wrap up the 12th Pride Expo 2026

Held for two days from Saturday, May 30 to Sunday, May 31 at Seoul Dongdaemun Design Plaza (DDP), the event drew more than 2,500 visitors and closed out successfully.
Based on six values—Diversity, Equality, Inclusion, Pride, Love, and Solidarity—the country’s largest LGBTQ culture and arts fair, the “12th Seoul Pride Expo 2026,” wrapped up successfully at Seoul Dongdaemun Design Plaza over the two days from Saturday, May 30 to Sunday, May 31.
| Joo Seong-cheol
‘2026 Busan Wonasia Festival (BOF)’ Celebrates Its 10th Anniversary With an All-Time Best Lineup… AKMU, Haechan, and Evan Join

‘2026 Busan Wonasia Festival (BOF)’ Celebrates Its 10th Anniversary With an All-Time Best Lineup… AKMU, Haechan, and Evan Join

The event will be held at Busan Asiad Main Stadium on the 27th–28th next month… aiming to diversify genres Focusing on “premium performances” with expanded standing seating and immersive stage direction Ticket sales begin at 8:00 PM on the 12th on NOL and NOL ticket… fan enthusiasm is heating up
“2026 Busan Wonasia Festival with NOL,” the largest Hallyu festival in Asia hosted by Busan Metropolitan City, is drawing global K-pop fans’ attention as it marks its 10th anniversary by unveiling a powerful lineup of additional acts.
| Yangsimoh
HYBE to introduce its “K-pop system” to the Indian subcontinent…Opening an audition to discover the next-gen global stars

HYBE to introduce its “K-pop system” to the Indian subcontinent…Opening an audition to discover the next-gen global stars

Following Japan, the U.S., and Latin America, HYBE’s “multi-home, multi-genre” strategy lands in India In-person auditions in 10 major Indian cities…Major global partners join in, including Samsung and Nongshim With an average age of 28 and a 1.4-billion-strong population, HYBE is expected to create a new super IP by combining vast potential with K-pop methodologies
After applying its “K-pop methodology” to local markets in Japan, the United States, and Latin America, HYBE is now rolling out its efforts in India as it moves full steam ahead to discover and nurture the next generation of global stars.
| Seongchan Eol

"Unlike Cinderella Who Grabs Hands Without Hesitation"... 'Bridgerton 4' Yerin Ha, A Hope Raised as Korean-American Sophie Baek

Expressed her beliefs at the Seoul press conference... "Portrayed a love that transcends class and social perceptions" Proposed changing the original 'Sophie Beckett' to 'Sophie Baek'... Proudly expressing her Korean identity in Hollywood Leaping to global stardom with the support of her grandmother Son Sook... "I will lead the change in increasing opportunities for Asian actors"
As Netflix's flagship series 〈Bridgerton 4 (Bridgerton Season 4)〉 is creating a global sensation, the protagonist and Korean-American actress Yerin Ha returned to her homeland to share her heartfelt message and aspirations as an actress. ◆ "Not a Simple Cinderella Story". . .
| Yangsimoh
KATSEYE, Selected by The Washington Post as One of the '50 People to Lead Society in 2026'... The Only K-Pop Group

KATSEYE, Selected by The Washington Post as One of the '50 People to Lead Society in 2026'... The Only K-Pop Group

"Honesty in Disclosing Sexual Orientation and Mental Health"... From the Grammys to Coachella
KATSEYE, a Korean-American girl group formed by HYBE and Geffen Records, has been named in The Washington Post's list of 'Post Next - 50 People Who Will Shape Our Society in 2026'.On the 9th , The Washington Post announced that KATSEYE was selected as a next-generation player in the arts and...
| 김지민
Santos Bravos from HYBE has Arrived

Santos Bravos from HYBE has Arrived

A 'Festival-like Daily Life' Unfolds Against the Dazzling Night View of Mexico City
HYBE's ambitious Latin boy group Santos Bravos has finally unveiled themselves. Santos Bravos made their global music market debut by releasing the music video for their debut song '0%' on the 18th .The music video captures the five members enjoying their time as they immerse themselves in the...
| Seongchan Eol
'Hybe Latin Boy Group' Santos Bravos,

'Hybe Latin Boy Group' Santos Bravos, "What is the characteristic of K-Pop training? Not missing even the smallest details"

Debut commemorative Q&A released
Hybe's Latin boy group Santos Bravos shared their debut feelings. Santos Bravos (Drew, Alejandro, Kauê, Gabi, Kenneth) is a five-member boy group formed through a reality series that aired from August to October.
| Kim Ji-yeon
HYBE Latin America Boy Group 'Santos Bravos' Declares Global Leap

HYBE Latin America Boy Group 'Santos Bravos' Declares Global Leap

Five-member multinational group "We will fill stadiums with Spanish... K-Pop training system is key"
HYBE Latin America has announced a powerful leap onto the global stage with their localized boy group Santos Bravos. The members expressed their ambitious aspirations on the 20th through HYBE Latin America, stating, "We want to be pioneering artists who inspire the next generation to dream bigger".
| Yangsimoh
Hong Kong Dance, Music, and Film Extravaganza! ‘Hong Kong Week 2025@Seoul’ Runs Until October 25.

Hong Kong Dance, Music, and Film Extravaganza! ‘Hong Kong Week 2025@Seoul’ Runs Until October 25.

‘Hong Kong Week 2025@Seoul’ opens on September 26 and will be held throughout Seoul until October 25 for a month. It consists of 14 programs including dance, music, film, comics, visual arts, and fashion, along with 65 performances and programs.
‘Hong Kong Week 2025@Seoul’ opens on September 26 and will be held throughout Seoul until October 25 for a month. It consists of 14 programs including dance, music, film, comics, visual arts, and fashion, along with 65 performances and programs to introduce Hong Kong's arts and culture, and to...
| Joo Seong-cheol