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Lim Young-woong’s Birthday Shines With the “Hero Generation”…Sends a 1.3-Ton Rice Donation to Anyang

Lim Young-woong’s Birthday Shines With the “Hero Generation”…Sends a 1.3-Ton Rice Donation to Anyang

Fan club “Hero Generation” keeps good momentum by donating 1.3 tons of rice for seniors with low incomes
In modern society, “fandom” is no longer confined to being a passive consumer of popular culture. These groups have evolved into active agents who, beyond blind devotion to an artist, turn their solidarity into social value.
[Photos &] K-Culture and K-Pop Fandom Rock Colombia’s Election Campaign: Left-Wing Candidate’s “OPPA” and “I Love You” Strategy

[Photos &] K-Culture and K-Pop Fandom Rock Colombia’s Election Campaign: Left-Wing Candidate’s “OPPA” and “I Love You” Strategy

Colombia’s left-wing presidential candidate targets young voters by leaning on the K-pop fandom. Using social messages from K-culture such as BTS to push back against the conservative camp.
An Unexpected Gamble That Shook Colombia’s Presidential Race, Blurring the Lines Between Politics and Culture On the modern political stage, “image making” is not just packaging—it is the core mechanism of power.
BTS 'Run BTS', Ranked No. 1 on iTunes in 61 Countries... A Resurgence Ahead of Their Comeback

BTS 'Run BTS', Ranked No. 1 on iTunes in 61 Countries... A Resurgence Ahead of Their Comeback

The fandom ARMY, in celebration of the New Year, initiated a voluntary streaming campaign... NYT "BTS's return is a turning point for the K-pop industry"
The news of BTS's return has shaken charts around the world. It is a phenomenon that a song from four years ago, not a new track, is topping charts globally. Their agency, Big Hit Music, announced on the 2nd, "'Run BTS' has ranked No.
ENHYPEN Sunwoo Wins the '2025 Korea Social Contribution Award' Minister of Foreign Affairs Award

ENHYPEN Sunwoo Wins the '2025 Korea Social Contribution Award' Minister of Foreign Affairs Award

"Contribution Leading the Donation Challenge"…Good Influence Created Together with Fans
Group ENHYPEN member Sunwoo has been recognized for his social contribution activities and received the Minister of Foreign Affairs Award. His agency, Belift Lab, announced on the 24th that "Sunwoo received the Minister of Foreign Affairs Award at the '2025 Korea Social Contribution Award' ceremony...
J-pop Agency Benchmarks K-pop as It Hires Former HYBE Producer Kim Min-jung

J-pop Agency Benchmarks K-pop as It Hires Former HYBE Producer Kim Min-jung

Avex’s formula for turning a 4 billion yen profit points to its next step after XG: taking the global market with VIBY, a boy group whose members are 15 to 19 years old.
J-pop’s dramatic comeback through K-pop benchmarking and a fundamental overhaul Avex, one of Japan’s leading entertainment agencies, has successfully overhauled its business by aggressively benchmarking South Korea’s “K-pop” system.
Stray Kids electrify 100,000 in Brazil, make history as first Korean headliners at Rock in Rio

Stray Kids electrify 100,000 in Brazil, make history as first Korean headliners at Rock in Rio

Festival allows light sticks for the first time since its 1985 launch as group begins Mexico tour on Sept. 25
K-pop makes history by shaking South America The group Stray Kids made K-pop history by drawing 100,000 fans to Brazil's Rock in Rio, widely regarded as the world's largest music festival. At the main event held Sept. 11 local time at Rio de Janeiro's Olympic Park, the group took center stage.
RESCENE fandom REMINE donates 110 million won for flood recovery in southern region

RESCENE fandom REMINE donates 110 million won for flood recovery in southern region

A fan launched the fundraiser after hearing about flood damage in member Won-i’s hometown of Geoje A total of 112.53 million won was raised with 2,355 fans taking part to support flood victims through Hope Bridge The fandom turns support for the singer into a force for good, offering a model of mature fan culture
The fandom of girl group RESCENE, known as REMINE, has donated more than 100 million won to help residents affected by torrential rains in southern regions. A 100 million-won miracle sparked by one fan’s proposal REMINE donated 112,537,680 won to support flood recovery and residents affected by the...
[Seong Chan-eol’s Comics] Unusual Beings Become High School Students in 「Ruri Dragon」 and 「Ogami Tsumiki and Her Unusual Daily Life」

[Seong Chan-eol’s Comics] Unusual Beings Become High School Students in 「Ruri Dragon」 and 「Ogami Tsumiki and Her Unusual Daily Life」

I have a soft spot for pop-culture fandoms. I check out anything with fresh ideas or characters — not just movies but webtoons, games, manga and animation. Comics opened the door to fandom for me; these days I’m a grown-up kid who reads manga on an e-reader and webtoons on my phone.
KCON LA 2026 doubles viewership as fan base among fans in their 40s triples

KCON LA 2026 doubles viewership as fan base among fans in their 40s triples

An analysis of Mnet Plus users found that viewership among teens rose 1.9-fold, while women accounted for 85% of users.
Viewership doubled from a year earlier, while women accounted for 85%, underscoring the diversification of K-pop's audience Middle-aged fans return to K-pop, driving an extraordinary trend across North America The global K-pop festival KCON LA 2026 set an unprecedented attendance record, creating a...
In 'Tiger, Come In,' the Kids at Home Are More Tiger Than Rabbit

In 'Tiger, Come In,' the Kids at Home Are More Tiger Than Rabbit

I love subculture. I follow not just films but webtoons, games, comics and animation—anything with fresh stories, themes or characters. Comic books opened the door to fandom for me, and now I’m the kind of grown-up kid who reads comics on an e-reader and webtoons on a smartphone.