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Supergirl Opens June 24, With an Yeonnam-dong Space Pop-Up Store and Interactive Online Events to Win Over Prospective Fans

Supergirl Opens June 24, With an Yeonnam-dong Space Pop-Up Store and Interactive Online Events to Win Over Prospective Fans

“Supergirl,” an action-packed blockbuster where a cosmic loner takes on absolute evil to find her true path, lands in South Korean theaters on June 24 Ahead of its release, the film runs a special pop-up store at Space Bi in Yeonnam-dong, bringing key locations from the movie to life An interactive online event lets fans decorate a room using a variety of props, with plenty of benefits including original merch
〈Supergirl〉 meets audiences first through an online and offline event. The film 〈Supergirl〉 is an action blockbuster opening on June 24 that follows “Supergirl,” a cosmic anomaly and so-called loner, as she faces absolute evil and finds her own true way, turning her life around.
| Seongchan Eol
All Sessions Sold Out…NCT 10th Anniversary Pop-Up ‘Neo Ground’ Wraps Up

All Sessions Sold Out…NCT 10th Anniversary Pop-Up ‘Neo Ground’ Wraps Up

The NCT 10th anniversary pop-up store that logged a sellout run for every session ends amid fan engagement through a differentiated, hands-on experience space—and a preview of what comes next.
A Space by NCT That Proves a Record-Breaking Run and a Decade-Long JourneyThe pop-up store 'Neo Ground ' that the global K-pop group NCT unveiled to mark its 10th anniversary has brought its run to a successful close after setting an overwhelming record of selling out every session.
| James choi
JYP NEXZ, Captures “Saengka” Fan Culture…Opens 2nd Anniversary Pop-Up

JYP NEXZ, Captures “Saengka” Fan Culture…Opens 2nd Anniversary Pop-Up

Mini pop-up store held from the 15th…Expands fan-led “Birthday Cafe” culture into the agency’s official content to offer a variety of experiences
JYP-affiliated 'NEXZ', debut '2nd Anniversary' marks official 'pop-up store' opens at once'JYP Entertainment'-affiliated global boy group 'NEXZ' celebrates its '2nd Anniversary' and presents a special offline space for fans.
| James choi
NCT WISH, Release of First Full-Length Album Celebrated with Pop-Up Store “Ode to Love” to Be Held at THE HYUNDAI SEOUL

NCT WISH, Release of First Full-Length Album Celebrated with Pop-Up Store “Ode to Love” to Be Held at THE HYUNDAI SEOUL

From April 21 to May 3, the event will run for 13 days at THE HYUNDAI SEOUL’s Sounds Forest and EPIC SEOUL Designed to provide a wide range of experiences by organically connecting two spaces—including a shared universe where “Eros” and “Anteros” coexist Open the day after the release of the first full-length album “Ode to Love”…with special MD and a stamp rally to enjoy
The group NCT WISH will unveil a special pop-up store to celebrate the release of its first full-length album, “Ode to Love”.Pop-up Store Operated for 13 Days at THE HYUNDAI SEOUL NCT WISH’s pop-up store, “Ode to Love,” will take place for 13 days from April 21 to May 3 at Sounds Forest (5th floor)...
| Seongchan Eol
Gian84’s Hand-Signed Release Draws Attention…New Balance Opens Seongsu and Suwon Pop-Ups

Gian84’s Hand-Signed Release Draws Attention…New Balance Opens Seongsu and Suwon Pop-Ups

E-Land New Balance teams up with webtoon creator Gian84 to hold pop-up stores in Seongsu and Suwon Customers will receive a pair of handwritten-signature shoe boxes on a first-come, first-served basis, and a special running session will also be held
[Photo Feature] A harmony of sports heritage and original artwork—on-site special limited-edition collection from 'New Balance' X 'Gian84'A Meeting of a Global Sports Brand and a Leading CreatorNew Balance, a global sports brand, has teamed up with webtoon creator and broadcaster 'Gian84' to...
| James choi
[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

From pop-up stores to limited edition rooms, a massive marketing campaign targeting ARMYs worldwide has begun
On the 21st, a massive crowd of 260,000 is expected to gather for the special performance of 'BTS' at Gwanghwamun Square in Seoul. With a large-scale gathering of 'ARMY' from around the world anticipated, the domestic industries including retail, fashion, and hotels have launched a massive...
| James choi
ENHYPEN, 'Vampire Road' Connecting Seoul, Hong Kong, and Tokyo... Unprecedented Global Promotion Launch

ENHYPEN, 'Vampire Road' Connecting Seoul, Hong Kong, and Tokyo... Unprecedented Global Promotion Launch

Fan Event 'VAMPIRE IS COMING', Held in 3 Asian Cities... Immersive Expanded Universe
The group ENHYPEN will meet fans around the world through a large-scale global event that allows deep immersion in the narrative of their new album.◆ Engaging with Fans in 3 Asian Cities... 'VAMPIRE IS COMING' According to their agency Belift Lab on the 20th, ENHYPEN (Jungwon, Heeseung, Jay, Jake,...
| Seongchan Eol
'Wicked: For Good' Welcomes Audiences with a Pop-Up Store Before Release

'Wicked: For Good' Welcomes Audiences with a Pop-Up Store Before Release

Implementing 6 Spaces from 'Wicked: For Good'
〈Wicked: For Good〉 is showcasing a pop-up store before meeting the audience.〈Wicked: For Good〉 is a sequel to the musical film 〈Wicked〉 released in 2024, capturing the friendship between Elphaba and Glinda. Based on the original musical of the same name, the 〈Wicked〉 series, produced as a two-part...
| Seongchan Eol
Seo Ha-yan, a Successful Entrepreneur... Lim Chang-jung Says

Seo Ha-yan, a Successful Entrepreneur... Lim Chang-jung Says "I Came to Support My Wife"

Department Store Pop-up Store Success, Lim Chang-jung Visits the Site All Weekend to Support
Singer Lim Chang-jung's wife, Seo Ha-yan, is continuing her successful journey as an entrepreneur. After successfully entering a department store pop-up store and showing signs of a business boom, Lim Chang-jung personally visited the site to support his wife.
| Yangsimoh
Oasis Opens Seoul Fan Store Ahead of Concert... New Books Released

Oasis Opens Seoul Fan Store Ahead of Concert... New Books Released

An official pop-up fan store opened in Euljiro, Seoul, ahead of the concert on the 21st.
An official fan store has opened in Euljiro, Seoul, ahead of the legendary British Britpop band Oasis's first concert in 16 years. On the morning of the 16th, a pop-up store with the Oasis logo opened in Euljiro, Seoul.
| 김지민