
The Global Success of Netflix Animation and the Response from Japanese Animation
The Netflix animated film 〈K-Pop Demon Hunters〉 has garnered significant attention worldwide, impacting the Japanese animation industry as well. Japan's Sony Music and Aniplex have responded to this trend by announcing a new J-POP based animation project 〈SI-VIS: The Sound of Heroes〉.
The Worldview of the New Animation
This work features a unique worldview where a mixed idol group, voiced by real J-POP artists, fights against evil with the power of music. The setting, where they gather the energy of fan support to confront the forces of darkness, shares similarities with 〈K-Pop Demon Hunters〉, adding narrative connectivity between the two works.
Broadcast Schedule and Casting News
According to Kidscreen, a U.S. kids' media outlet, 〈SI-VIS: The Sound of Heroes〉 is set to air on Fuji TV this October. The songs of the protagonist team will be performed by artists from Sony Music, with specific casting information to be revealed later. This will enhance the professionalism and credibility of the production team.
Changes Driven by the Success of K-POP
This project was conceived in response to the success of 〈K-Pop Demon Hunters〉, which has been consistently achieving high view counts on Netflix. The work recorded second place in its opening week and maintained the global number one spot for five consecutive weeks, surpassing a remarkable cumulative view count of 130 million.
The Popularity of the OST and the Expansion of the Music Market
Additionally, the OST of this work is also receiving explosive reactions. In particular, the title track 'Golden' reached second place on the Billboard Hot 100 chart, with a total of eight songs charting, proving both musicality and popularity. This indicates the breaking down of boundaries between K-POP and J-POP, signaling the full-scale development of global competition in the Asian pop music market.



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