BLACKPINK Releases Mini Album 'DEADLINE'... Unique 'Hourglass Tour' Connecting Seoul's Urban Center

◆Release of Mini Album 'DEADLINE' and Launch of Popup Tour

The girl group BLACKPINK meets fans through a unique promotion connecting Seoul's urban center to celebrate the release of their mini album 'DEADLINE'. BLACKPINK officially released their new album containing a total of 5 tracks, including the title track 'GO', the pre-released song 'Jump', 'Me and My', 'Champion', and 'Fxxxboy' at 2 PM on the 27th. YG Entertainment announced that they will hold the 'BLACKPINK 3rd MINI ALBUM DEADLINE HOURGLASS TOUR' from March 1 to 9, coinciding with the album release.

◆A Giant Hourglass Concept Realized in the City

This promotion will be held at a total of 4 locations: The Same Hapjeong, Soundwave Yeongdeungpo Times Square, Musinsa Standard Seongsu, and K-Town For You COEX. Connecting the four locations centered around the National Museum of Korea completes the shape of an hourglass, spatially realizing the concept of the album name 'DEADLINE'. YG stated that this tour was planned so that fans could directly experience the irretrievable best moments captured in the album and the current shining symbolism of BLACKPINK.

◆Stamp Tour and Abundant Special Reward Benefits

Fans who purchase the album at each store will receive a stamp and exclusive images as special benefits. After collecting stamps from all four locations, fans will receive a special reward consisting of a poster set and an hourglass-shaped stand, regardless of the store visited. The same benefits apply to both online and offline purchases, but offline purchases will receive double the benefits and allow direct participation in the stamp tour.

◆'The Same Hapjeong' Transformed into an Experiential Space Reopening

Meanwhile, The Same Hapjeong, one of the main hubs of this tour, will grand open on the 28th after its renovation. It has transformed from a simple MD sales space into an experiential project space where fans can immerse themselves in the artist's music and content. To celebrate, various events such as giving away artist logo stickers and archive passports, and 'Looking for the Nth Customer' are prepared, expecting a warm response from fans.