[Photo &] National Museum of Korea Drenched in Pink... BLACKPINK, K-Pop's First 'Epic Collaboration'

On the night of the 26th, the National Museum of Korea in Yongsan, Seoul, which had been enveloped in silence, was reborn in a dazzling pink hue. The tranquil museum building and lake were adorned with pink lights, the symbolic color of the group BLACKPINK, creating a mysterious and dreamy atmosphere that illuminated the night of Seoul.

Upon entering, an overwhelming atmosphere continued. In the corridor in front of the Great Map of Korea located in the permanent exhibition hall 'Path of History', a pink carpet with the striking phrase 'BLACKPINK WILL MAKE YOU' was laid out, instantly capturing the attention of visitors.

The usual passageway for visitors transformed into a massive art space. A gigantic LED column, measuring 7.5m in height (8m including the base) and 2.6m in width, showcased its grandeur. This space, which usually exhibited the tomb of Queen Gwanggaeto, was transformed into a pre-listening event venue for BLACKPINK's new mini-album 'DEADLINE', set to be released on the 27th.

YG Entertainment and National Museum of Korea unveiled their new song to the press at 7 PM in the circular space of 'Path of History'. Starting with the pre-released 'JUMP' from last year, a total of five songs, including the title track 'GO', and the tracks 'Me and My', 'Champion', 'Fxxxboy', resonated grandly.

When 'JUMP' played, pink waves rippled across the exhibition walls, and during the title track 'GO', a stark black-and-white contrast created a whirlwind of light and sound. In particular, the black-and-white visuals swirling around the LED column provided an immersive experience as if being sucked into a black hole.

In the track 'Me and My', the group's identity of pink and black harmonized, while during the playback of 'Champion', a cosmic image of stars and pink clouds floated against a black background, maximizing the sense of mystery.

Following the press event, the event continued with a listening session for selected fans starting at 8 PM. From the release date of the new album on the 27th, a separate space will be set up for a new album experience zone, allowing general visitors to share in this special experience.

The most noteworthy aspect of this collaboration is the participation of BLACKPINK members as 'audio docents'. The members recorded explanations for eight representative artifacts of Korea, including the Cheongcheon Temple's ten-story stone pagoda, the golden new wing-shaped crown ornament, and the white porcelain moon jar. This is a meaningful effort to promote Korea's unique culture to the world through the voices of K-Pop stars.

Jisoo and Jennie recorded in Korean, Rosé in English, and Lisa in Thai, allowing visitors to listen to the explanations in the members' voices through QR codes placed in front of the artifacts. The Thai version featuring Lisa will be released next month.

A YG representative stated, "This project proves that BLACKPINK's influence is expanding beyond music into the broader culture," and added, "We hope this unique collaboration will serve as an opportunity for Korea's unique culture to communicate more deeply with people around the world."