BTS, ENHYPEN, Stray Kids Sweep Top 3 in 2025 Global Entertainment 'Person of the Year'

Group BTS, ENHYPEN, and Stray Kids have been selected as the most notable figures in the global entertainment market for 2025.

In the list of 'Talents of the Year Under 30' announced by global content analytics firm Parrot Analytics on the 6th, BTS ranked first, while ENHYPEN and Stray Kids took second and third place, respectively.

This ranking was based on average demand data that quantified how much, how often, and how actively the public responded to specific individuals over the past year, targeting those under 30 as of the end of 2025.

Parrot Analytics evaluated BTS, stating, "Despite limited group activities in 2025, they created a surge in demand, serving as a focal point for the year." The enlistment of members Jimin and Jungkook was highlighted as a major topic.

The list, which revealed the top 15, included a total of 8 K-Pop groups, proving their status in the global music market.

Girl group BLACKPINK ranked fifth, while SEVENTEEN recorded eighth place. Girl group TWICE came in tenth, and GOT7 and NCT 127 placed twelfth and fourteenth, respectively.

Outside of K-Pop artists, famous YouTuber MrBeast ranked fourth, while actress Sydney Sweeney and pop star Sabrina Carpenter took sixth and seventh places, respectively.

Regarding the entry of multiple K-Pop artists into the list, Parrot Analytics analyzed, "K-Pop shows a high concentration of demand compared to other fields through music streaming, rapid social media communication, and world tours, continuously expanding its influence in the global market."