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ENHYPEN Named New Face of Shilla Duty Free as Brand Steps Up Global Marketing

ENHYPEN Named New Face of Shilla Duty Free as Brand Steps Up Global Marketing

Global K-pop group ENHYPEN named official promotional models for Shilla Duty Free Riding No. 1 Billboard 200 debut and five consecutive double-million-selling albums, group to expand engagement with customers overseas Brand to launch diverse global campaigns spanning online and offline promotions, digital content and more
The group ENHYPEN has been named the new face of Shilla Duty Free, underscoring its global influence. ENHYPEN named Shilla Duty Free's signature global face Shilla Duty Free and ENHYPEN's agency, BELIFT LAB, said on the 4th that the two companies signed a memorandum of understanding on the 26th of...
| Seongchan Eol
ENHYPEN scores first Billboard 200 No. 1 six years after debut, sells 98,000 albums

ENHYPEN scores first Billboard 200 No. 1 six years after debut, sells 98,000 albums

First album after shifting to a six-member lineup, 'THE SIN : BLISS' posts 2.02 million first-week sales and becomes K-pop's sixth No. 1
ENHYPEN's 'THE SIN : BLISS' hits No. 1 six years after debut in an upset fueled by 98,000 salesPhysical album sales of 92,000 put it atop 'Top Album Sales'; the release records 2. 02 million copies sold shortly after launchThe group 'ENHYPEN' has earned its first No. 1 on the U. S.
| James choi
ENHYPEN clears first six-member test with 'THE SIN : BLISS,' reaches fifth 2 million-seller milestone

ENHYPEN clears first six-member test with 'THE SIN : BLISS,' reaches fifth 2 million-seller milestone

The album surpassed 2.02 million copies on Hanteo Chart after its release and went straight to No. 1 on Japan's Oricon daily ranking
Six members turn crisis into opportunity, proving their strength by conquering the chartsWith its eighth mini album, 'THE SIN : BLISS,' ENHYPEN has written another chapter in its 'double million-seller' history, further cementing its status as a global idol group.
| James choi
ENHYPEN wraps up North and Latin America tour that drew 190,000 viewers… returns with mini album No. 8

ENHYPEN wraps up North and Latin America tour that drew 190,000 viewers… returns with mini album No. 8

The eight-city, 12-show run of “BLOOD SAGA” ends, with plans for a Busan concert on Aug. 8–9 followed by a new album release announcement
190,300 shouts across continents mark a new milestone for global K-popThe group “ENHYPEN” lit up North and Latin America by drawing a total of 190,300 global viewers. Its agency, “BELIFTLAB,” officially announced on the 3rd that “ENHYPEN” wrapped up its North and Latin America tour “BLOOD SAGA”...
| James choi
[Photo&] ENHYPEN Breaks Through to Its First Ever Comic-Con—Dark Moon Brings Together a Fandom of 200 Million Views

[Photo&] ENHYPEN Breaks Through to Its First Ever Comic-Con—Dark Moon Brings Together a Fandom of 200 Million Views

SDCC panel talk and a bustling booth spotlight the film “Twilight” director and the vampire world
K-pop idols have made their first entry into San Diego Comic-Con , the world’s largest pop-culture festival. The protagonists are the group ‘ENHYPEN’. On the 23rd , they attended the event at the San Diego Convention Center in the United States as panel guests and met the global fanbase of the...
| James choi
ENHYPEN Heads to Comic-Con in the U.S.…A Vampire Talk With ‘Twilight’ Director

ENHYPEN Heads to Comic-Con in the U.S.…A Vampire Talk With ‘Twilight’ Director

Based on HYBE’s original story universe ‘Dark Moon,’ the group will meet top Hollywood stars and has also teased a special solo performance
It’s moving beyond the boundaries of K-pop and toward the heart of global pop culture. The group ‘ENHYPEN’ has made a splash at ‘San Diego Comic-Con 2026 (SDCC 2026)’, the largest entertainment festival in the United States, drawing attention from fans worldwide and the wider subculture scene at...
| James choi
ENHYPEN’s Evan to Appear at the Grammy Museum ‘Spotlight’

ENHYPEN’s Evan to Appear at the Grammy Museum ‘Spotlight’

Following DEUTCHII and KATSEYE, the global act delivers a live performance of a new song at a special Grammy stage on Sept. 14
Targeting the global pop scene head-on, the next-generation icon chosen by the GrammysEvan, an artist from the group ENHYPEN, is pushing firmly into the heart of the global music market. According to his agency, Belift Lab, Evan will make a surprise appearance on the 'Spotlight' stage, set to be...
| James choi
ENHYPEN rolls out a full-scale brand overhaul with a 6-member reorganization…sets off anew with August mini album No. 8 ‘THE SIN : BLISS’

ENHYPEN rolls out a full-scale brand overhaul with a 6-member reorganization…sets off anew with August mini album No. 8 ‘THE SIN : BLISS’

'Multidimensional solidarity' as a core value that goes beyond ‘connection’—launches a brand renewal, opens a new logo and symbols After growing into a dark fantasy narrative following its debut on Mnet’s ‘I-LAND,’ ENHYPEN reorganizes as a six-member unit after Heeseung’s departure The group is set to release its eighth mini album, ‘THE SIN : BLISS,’ in August and is pushing harder toward a leap as a global artist
ENHYPEN has carried out a brand overhaul to reset the team’s vision and direction.‘Multidimensional solidarity’ beyond connection…announces a new vision Belift Lab said on the 29th that ENHYPEN—Jungwon, Jay, Jake, Sunghoon, Sunoo, and Ni-ki—completed a brand renewal with the aim of strengthening...
| Seongchan Eol
'ENHYPEN' alumnus Heeseung makes solo debut as EVAN… transforms into a singer-songwriter

'ENHYPEN' alumnus Heeseung makes solo debut as EVAN… transforms into a singer-songwriter

His first single, 'Ride or Die,' is set for release on the 22nd. He takes part in everything from lyrics and composition to visual concept planning as he leaps forward as a fully formed artist
He breaks out of his idol skin and soars as an artist, EVAN's lethal solo standHeeseung, who debuted with global boy group 'ENHYPEN', has stepped out from past glory and faced the public under a new name: solo artist 'EVAN' .
| James choi
ENHYPEN 'Bite Me' Surpasses 500 Million on Spotify…First-Ever Record for the Group

ENHYPEN 'Bite Me' Surpasses 500 Million on Spotify…First-Ever Record for the Group

'Bite Me' Surpasses 500 Million, Joining 'Sweet Venom' as It Crosses 200 Million. With 19 Songs Accumulating 100 Million Streams Each, Anticipation for the Second Half World Tour Reaches Its Peak.
ENHYPEN's representative tracks 'Bite Me' and 'Sweet Venom' have proven their global impact by writing streaming record highs together on the world's largest music platform, Spotify. On the 16th, agency Belift Lab said that the two songs have surpassed a cumulative 500 million streams and 200...
| James choi