BoA, the Star of Asia, Leaves SM to Establish One-Person Agency BApal Entertainment... Begins Independent Journey

Singer BoA is leaving SM Entertainment, where she has been for 25 years, to establish a new agency, BApal Entertainment, and embark on her independent journey.

◆BoA Starts Fresh with One-Person Agency BApal Entertainment

On the 3rd, BApal Entertainment announced that BoA has chosen a new structure to more clearly implement her musical direction, revealing the establishment of her independent label. This decision comes after successfully concluding her exclusive contract with SM Entertainment at the end of last year, marking an important turning point in opening a new chapter for BoA, who has surpassed her 25th debut anniversary. The mission of BApal Entertainment is a combination of BoA and the English word 'pal,' meaning friends. It signifies a company created together by BoA and her fans. BApal expressed its commitment to building a structure that allows artists and fans to breathe closer together. Rather than simply expanding the company's external size, the focus will be on solidifying the musical essence and inherent colors of BoA.

◆A Beautiful Farewell to SM and the Footsteps of a K-Pop Pioneer

Debuting with her album 'ID; Peace B' in 2000, BoA is a groundbreaking figure who led the global expansion of K-Pop across Korea and Japan. After a long 25-year journey, BoA stated through her social media that she leaves without regrets, having given and received generously, and sincerely supports the future of SM Entertainment. SM also expressed that BoA has been a proud symbol of SM for 25 years and conveyed their respect and gratitude, wishing her to continue shining as the Star of Asia in her future endeavors.

◆BoA's New Musical World Deepening Based on 25 Years of Experience

In her new nest with a one-person agency system, BoA is expected to flexibly showcase her true musical world based on the valuable experiences she has accumulated over the years. BApal stated that the precious memories built over a long time are the most important assets that have shaped the solid artist BoA today, and they will respect her clear vision and create an optimized environment for the artist to naturally unfold the direction she aims for.