BLACKPINK 'DEADLINE' Surpasses 1.77 Million Copies in First Week... Sets New Record for K-Pop Girl Groups

The girl group BLACKPINK's third mini album 'DEADLINE' has surpassed 1.77 million copies in its first week, setting a new all-time record for K-Pop girl groups, YG Entertainment announced on the 6th.

⬦ A historic first-week sales of 1,774,577 copies... Core fandom power far surpasses the previous work 'BORN PINK'

Released on the 27th of last month, 'DEADLINE' recorded sales of 1,774,577 copies as of the previous day according to Hanteo Chart. This figure is about 230,000 copies higher than the performance of their second studio album 'BORN PINK' during the same period. BLACKPINK sold over 1.46 million copies on the first day of release, signaling an explosive success.

YG stated, "As a leading force in the global music market, we can feel BLACKPINK's immense influence and the explosive power of the core fandom they have built so far," adding, "As global demand far exceeds expectations, additional production is underway, so the final sales figures are expected to increase further."

⬦ Billboard and Rolling Stone say "the best comeback of their prime"... Global charts and YouTube also dominate

'DEADLINE' has topped the iTunes 'Top Albums' chart in 38 regions worldwide, reaching the top of the worldwide charts. The music video for the title track 'GO' also ranked #1 on YouTube's worldwide trending list and was named the 'most viewed video in 24 hours.'

Major overseas media outlets have also praised the album. Music magazine Rolling Stone stated, "BLACKPINK has returned in their prime," and noted, "The distinct personalities of the four members shine through, showcasing their presence in the way BLACKPINK does best." Billboard highlighted the title track 'GO' as "the best song on the album and a true representation of BLACKPINK."