[Photo&] Ahn Hyo-seop of “Kedeheon,” Returning as a Global Star “Young Farmer”… At the Press Conference for “I’m Booked Up Again Today” Where He Said, “I Sold Out Again Today, Too”

SBS’s new Wed-Thu drama “I’m Booked Up Again Today,” The birth of a healing rom-com

SBS’s ambitious project “I’m Booked Up Again Today” has thrown down the gauntlet to deliver warm comfort to viewers as “Therapy Romantic Comedy”. At the production press conference held on the 15th at the SBS headquarters in Mok-dong, Seoul, producer Ahn Jong-yeon and the starring cast attended and showed strong confidence in the work. Ahn PD defined the production as a “healthy therapy drama” that anyone can enjoy comfortably. Amid a fiercely competitive modern society, it is expected to redefine the standards of a well-made rom-com by capturing the paradoxical comfort of “It’s okay to live a little sloppily today, too.”

A global star’s acting transformation, returning as a “young farmer”

The driving force behind the global syndrome in his previous work this time goes for a perfect transformation into “a young farmer” and the representative of a cosmetic ingredient company, Matthew Lee. “Ahn Hyo-seop”, unlike the pressure implied by the title of the work, emphasizes “healing in everyday life”, proving the rationale behind his selection of the next project. The narrative, which unfolds without any special villain role, will offer “the greatest comfort” to viewers who are heavily exhausted. The multinational fandom gathered on-site once again proved his steadfast “global influence.”

Leisure with no box-office burden, focusing on “quality of the work”

“Ahn Hyo-seop” chose “current focus” rather than “a sense of pressure” about what to do after his box-office success. After putting behind him the previous works in which emotional exhaustion was extreme, he revealed that he was captivated by the “pure healing” that the script itself provides. His relaxed attitude is an unspoken confidence in the work’s completeness. It is only natural that fans’ unwavering “absolute support” will serve as strong momentum for the drama’s successful landing.

A top home-shopping host suffering from insomnia, building a “perfectionist character”

Actor “Chae Won-bin” takes on the role of Yang Yejin, the top South Korean home-shopping host who gives up sleep even during working hours, and anchors the center of the story. By meticulously analyzing the real “home-shopping scene”, she completed the character’s details. Her determination not to leave the mirror—so she could grasp the essence of a home-shopping host who must win the public’s “trust” in a short time—will be expressed in the drama as a “presence that can’t be replaced.”

First rom-com challenge, an audacious “blond transformation”

As “Kim Bum”, who plays the executive vice president Seo Eric of a global cosmetics brand, he threw down the gauntlet for a “romantic comedy” genre for the very first time in his acting career. To visually bring to life the special premise of being an adopted child from a French cosmetics chaebol family, he boldly went for a “blond transformation.” Even in a delicate genre where he must decorate things himself and rely on imagination, he wove together a variety of characters based on the script’s “three-dimensional charm.” His goal of giving viewers “good sleep” is set to raise anticipation.

The start of a bumpy romance, airing for the first time on the 22nd

A bumpy romance intertwined with a “young farmer” who grows the ingredients himself, a “perfectionist home-shopping host” who struggles with lack of sleep, and a “chaebol executive vice president” finally lifts the veil. “I’m Booked Up Again Today” will provide “emotional therapy” that modern people need—beyond just a simple romance. At 9:00 PM on the 22nd, a new “healing syndrome” will land on every living room.

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