Lotte Cinema Sound-Optimized Theater ‘Gwang-eum Cinema’ Opens in Vietnam for the First Time

Lotte Cinema brings ‘Gwang-eum Cinema’ to Ho Chi Minh City, Vietnam for the first time… Accelerating the expansion of its global footprint

Lotte Cinema has paved the way for a full-scale push into global markets by introducing a sound-specialized theater called 'Gwang-eum Cinema' at its Go Vap location in Ho Chi Minh City, Vietnam. This marks the first time 'Gwang-eum Cinema' has expanded overseas. This auditorium is a cutting-edge special screening venue that reproduces powerful low-frequency sound with precision, maximizing audience immersion.

The ideal combination of an ultra-large screen and overwhelming sound: ‘SUPER PLEX WITH BOOMAX’

The special venue unveiled at this Vietnam Go Vap location, 'SUPER PLEX WITH BOOMAX', is an innovative space that integrates the signature technological excellence of 'Gwang-eum Cinema' into 'SUPER PLEX', the existing large-format screen. Paired with an ultra-large display and majestic, heart-thumping sound that feels like it’s vibrating through the audience, it offers local viewers an even more vivid and powerful moviegoing experience.

Targeting Vietnamese horror and action fans through market-specific insights

Lotte Cinema’s decision reflects the rapidly building momentum of Vietnam’s film market. In particular, it is based on a detailed analysis of—and a response to—the viewing preferences of local audiences, who strongly favor horror and action genres. Going forward, Lotte Cinema plans to actively expand the rollout of special venues across Vietnam by placing the global official brand name for 'Gwang-eum Cinema', 'BOOMAX', front and center.

Delivering a differentiated theater experience for audiences both at home and abroad

Its presence in the domestic market is also strong. Currently, a total of 22 'Gwang-eum Cinema' theaters are operating successfully across South Korea, and by the end of this month, two additional auditoriums are scheduled to open in the Suwan and Changwon locations.

A representative from Lotte Cinema said it will continue to offer audiences in South Korea—and viewers around the world—a uniquely differentiated theater experience.