Sandara Park Co-Launches New Label ARADNAS, Releases New Single “rePRISM” on the 20th

Singer Sandara Park is set to begin a new chapter together with the label ARADNAS (아라드나스), in which she took part in establishing it directly.

Co-founding ARADNAS and her independent musical path According to her agency ARADNAS (아라드나스) on the 8th, Sandara Park will release a new single, “rePRISM” (리프리즘), on the 20th and kick off her full-scale activities. After coming through her previous agencies, YG Entertainment and Abyss Company, Sandara Park has directly involved herself in the launch of this new label, building her own distinct musical direction. The move carries special meaning in that it is her first official project planning music and stage performances herself—not simply a change of affiliation. In the album title “rePRISM,” her aspirations are reflected: to shine a light again on the many colors she has and to expand them in a new way. It also sets expectations for a new musical palette beyond her existing image.

Rising as a live-focused artist with a band-sound new song The new single “rePRISM” is a track built on a band sound that carries both liveliness and weight. Over a band arrangement, it harmonizes Sandara Park’s signature clear, clean high notes and delicate halsey/false falsetto-like tones, delivering crisp vocal tones. Since debuting in 2009 with the group 2NE1 and leaving behind numerous mega hits, she plans to prove, without holding back, her capabilities as a live-type artist—something that has not been fully highlighted until now—through this new song. To that end, rather than focusing on appearances on music broadcasts, she plans to concentrate on in-person live performances that include festivals and fan concerts that blend with the band sound.

Launching an Asia fan-con tour starting in Seoul on the 4th of next month Right after the album release, Sandara Park will hold an Asia fan-con tour, breathing alongside fans at home and abroad as closely as possible. As the first step, she will open the tour with a show at the YES24 Live Hall in Seoul on the 4th of next month, then continue the tour in full swing. Meanwhile, a regional performance in the Philippines that the artist strongly wanted was left out of this first round of dates due to local contracting and business review issues. Her agency said, “The Philippines is a very special and important region for Sandara Park, so as soon as conditions are in place, we will continue to work hard so we can meet local fans,” signaling the possibility of additional dates.