Han Hye-jin, Lee Hyun-yi and Song Hae-na join new agency ACHER in exodus of eight top model entertainers

Fashion and entertainment icons join ACHER, signaling a new leap forward

Key figures driving South Korea’s fashion and broadcasting industries have found a new home at the newly established agency ACHER. On July 7, ACHER officially announced that it had signed exclusive contracts with broadcaster Lee Hye-young, top models Han Hye-jin, Lee Hyun-yi and Song Hae-na, among others. Building on the strong name recognition and expertise they have developed over the years, the artists plan to expand their work across new fields at their new agency.

The list of artists covered by the exclusive contracts includes a broad group of figures active in both entertainment and fashion. In addition to the artists mentioned above, the group includes Kim Sung-hee, who has worked on global stages; Kim Jin-kyung, known for her versatility; Ko So-hyun; and newcomer Lee Se-han. Eight artists in all have confirmed that they will join ACHER. The agency has thus built a formidable star lineup at the same time as its launch, drawing intense attention from the industry.

Han Hye-jin, Lee Hyun-yi and Song Hae-na have won widespread public affection for their distinctive personalities on leading variety shows, while Lee Hye-young has established herself as a prominent influencer through her exceptional fashion sense and sharp wit. ACHER is expected to provide full support so its artists can showcase their abilities not only on fashion runways, their primary field, but also in broadcasting and content planning. Across the entertainment market, attention is focused on the positive synergy this large-scale move could create.