Shinsegae Gangnam to Open ATEEZ Pop-Up, Unveil Six Official Merchandise Items Starting Nov. 13

A 99-square-meter space inspired by the album’s universe… integrated online and in-person experience

Shinsegae Department Store is expanding its in-person content offerings to appeal to global K-pop fans. The department store said on the 8th that it will operate an exclusive pop-up store on the first floor of its Gangnam location from Nov. 13 to 22 to celebrate the release of a new album by boy band ATEEZ.

The pop-up, covering about 99 square meters (about 30 pyeong), will feature stylish displays that bring the concept and universe of ATEEZ’s new album to life. The store will showcase five versions of the new album, along with six types of official merchandise specially designed for fans. In particular, customers who buy an album will receive a random unreleased photo card of a member, with a different card for each album version—a promotion expected to draw strong interest from fans.

To ensure a smooth visitor experience and customer safety, entry will be managed through both advance reservations and on-site reservations. Shinsegae Department Store plans to continue strengthening its collaborations with entertainment content and expand its physical department stores into cultural hubs where young people and global customers can gather.