Sung Si-kyung, ChimChakMan and Kim Poong Team Up for First Time in Variety Show ‘Sichimpoong,’ Premiering in January

An unusual trio comes together on ‘Sichimpoong’… A new frontier in AI-powered talk shows

Singer Sung Si-kyung, webtoon artist-turned-broadcaster ChimChakMan and cartoonist and culinary researcher Kim Poong are joining forces as a hosting team on a terrestrial TV variety show.

SBS said it will premiere the new variety show ‘Sichimpoong - Age-Penetrating Pungryu Assembly’ (hereafter, ‘Sichimpoong’), hosted by the three, in January next year. This is the first time the trio—who have built distinct followings and reputations for witty banter across music, internet broadcasting, webtoons and variety shows—will serve together as the main hosts of a single program. Production is set to begin principal photography next month.

‘Sichimpoong’ bills itself as a next-generation talk-show format that blends cutting-edge artificial intelligence (AI) technology with direct public participation. The three hosts will lead the program using a proprietary search tool developed in collaboration with a group of AI experts. It will help them precisely reconstruct and trace pivotal moments and meaningful dates in the lives of guests visiting the studio, opening the way for in-depth conversations.

The show will also put real-time, two-way communication with viewers front and center. Through its official online platform, Sidae Chimtu Pan, and a mobile open chat room, it will collect a range of everyday concerns and stories from people today, without filtering them. The three hosts plan to draw on their own perspectives and experiences to offer practical solutions and advice.