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BTS Raises Grammy Expectations With New “Asian Pop” Category, First Win Looks Promising

BTS Raises Grammy Expectations With New “Asian Pop” Category, First Win Looks Promising

Next year’s Grammy Awards will add an “Asian Pop” category, fueling hopes that BTS and other South Korean acts will win for the first time
For years, "the Grammy Awards" has sat atop Western cultural dominance as the most firmly fortified stronghold. It marked a historic turning point as Asian melodies, once dismissed as a fringe of the mainstream music market, moved into the heart of global cultural power.
| James choi
G-Dragon, 16th in '21st Century Best Dresser'... The Only Asian Selected by American Fashion Media

G-Dragon, 16th in '21st Century Best Dresser'... The Only Asian Selected by American Fashion Media

Alongside Kanye West, Rihanna, Pharrell, David Beckham, and others
Singer G-Dragon has reaffirmed his status as a global fashion icon. He ranked 16th on the list of '21st Century Best Dressers' announced by the American fashion and culture media Complex Networks, making him the only Asian on the list.
| 김지민
[Photo&] Lee Soo-man Inducted into the 'Asian Hall of Fame'

[Photo&] Lee Soo-man Inducted into the 'Asian Hall of Fame'

The Majesty of Lee Soo-man, Known as the 'Founder of K-Pop'
Lee Soo-man, A2O Entertainment's key producer, the majesty of the 'President of K-Pop'. (Founder of SM Entertainment) On the 1st , in Los Angeles, a 'click' with Lee Mi-kyung, Vice Chairman of CJ. A moment that will remain in the history of Hallyu.
| James choi
Jungkook 'Seven' Enters Billboard Global Chart for 104th and 105th Weeks in a Row, Setting New Record for Longest Duration by an Asian Solo Artist

Jungkook 'Seven' Enters Billboard Global Chart for 104th and 105th Weeks in a Row, Setting New Record for Longest Duration by an Asian Solo Artist

BTS Jungkook Charts for Two Consecutive Years with Debut Song in 2023, Ranking 156th on Global 200 and 89th on Global (Excluding U.S.)
BTS Jungkook's solo debut song 'Seven' has achieved an unprecedented record by entering the Billboard Global Chart for the 104th and 105th weeks in a row, writing a new history for Asian solo artists. According to the chart released by Billboard on July 26, 'Seven' ranked 156th on the 'Global 200'...
| 엔터플레이
SEVENTOEIGHT Debuts on the 28th, Asia's 6-Member 'BTS Role Model' K-Pop Challenge

SEVENTOEIGHT Debuts on the 28th, Asia's 6-Member 'BTS Role Model' K-Pop Challenge

Composed of 5 from Taiwan and 1 from Malaysia, they reveal ambitions for global stage with first single 'PDSR'
A new Asian alliance has emerged in the K-Pop market. The rookie boy group SEVENTOEIGHT officially debuted on the 28th with the release of their first single album.At the debut showcase held in Mapo-gu, Seoul, SEVENTOEIGHT confidently declared their passion for K-Pop and their determination for...
| 엔터플레이
2025 First Half Global Music Streaming 'Explosive Growth'... Korean Content as the New Main Character

2025 First Half Global Music Streaming 'Explosive Growth'... Korean Content as the New Main Character

Global Streaming Surpasses 4.3 Trillion Times, Achieving 15% Share for K-pop and Entering 3rd Place
The global music streaming market in the first half of 2025 is recording the highest growth rate ever, creating a new wave of change. According to global streaming data released on July 21, the number of music streams worldwide in the first half of 2025 surpassed 4.
| 엔터플레이
SEVENTEEN to Hold Fan Meeting at Incheon Stadium…New Unit Takes the Stage Next

SEVENTEEN to Hold Fan Meeting at Incheon Stadium…New Unit Takes the Stage Next

At the Incheon Asian Game Main Stadium, SEVENTEEN will run its solo fan meeting, “CARATLAND.” The V8 unit debuts and Dino’s alter-ego “Pi-cheolin” is set to release a new album.
Entering the stadium: “Carat Express Train”, a provocative evolution of unprecedented units and alter-egos“SEVENTEEN”, which has solidified its status as a global mega IP, finally steps into “Incheon Asian Game Main Stadium” and sets a new milestone for K-pop fandom culture.
| James choi
Sung Si-kyung Unveils Surprise Global Duet With Raisa of Indonesia

Sung Si-kyung Unveils Surprise Global Duet With Raisa of Indonesia

A YouTube cover connection led to a global collaboration, and the new song “Heaven Knows,” which trades lines between Korean and English, is now out
A Once-in-a-Generation Duet That Breaks Borders and Language, A New Milestone for Asian PopThe emperor of Korean ballads has teamed up with a national idol in Indonesia. South Korea’s leading vocalist “Sung Si-kyung” and Indonesia’s top star “Raisa” prove a sweeping musical unity that spans Asia’s...
| James choi
BTS, Blackpink, GD sweep top categories at Japan’s

BTS, Blackpink, GD sweep top categories at Japan’s "Music Awards Japan 2026"

BTS’s Jin and G-Dragon win, while producer 250 takes three crowns including an album featuring 250—proof of K-pop’s clout
Cultural power that erases borders, and the aesthetics of the hyperconnected era proven by K-popThe awards ceremony "Music Awards Japan 2026"—created by Japan’s pop music industry to loosen conservative gatekeeping and establish new authority—ended up being a stage that acknowledged K-pop’s massive...
| James choi
NMIXX Named Publicity Ambassador for the British Embassy in Korea Campaign “Dreaming Girls—Nothing Is Impossible”

NMIXX Named Publicity Ambassador for the British Embassy in Korea Campaign “Dreaming Girls—Nothing Is Impossible”

The British Embassy in Korea selects the official face for its women’s empowerment campaign, underscoring its global positive impact. Shima Mallotra, U.K. Minister of State, directly presents the letter of appointment… The appointment is expected to spotlight NMIXX as a role model for girls worldwide Kicking off in Bangkok on the 13th, the group launches its first world tour across five Asian cities including Singapore, Hong Kong and Tokyo
The trend-setting girl group “NMIXX” will serve as a publicity ambassador for the British Embassy in Korea’s women’s empowerment campaign.British Embassy in Korea women’s empowerment campaign publicity ambassador appointment On the 12th, according to agency JYP Entertainment, the British Embassy in...
| Seongchan Eol