Search results for "Global campaign"

[Photos &] K-Culture and K-Pop Fandom Rock Colombia’s Election Campaign: Left-Wing Candidate’s “OPPA” and “I Love You” Strategy

[Photos &] K-Culture and K-Pop Fandom Rock Colombia’s Election Campaign: Left-Wing Candidate’s “OPPA” and “I Love You” Strategy

Colombia’s left-wing presidential candidate targets young voters by leaning on the K-pop fandom. Using social messages from K-culture such as BTS to push back against the conservative camp.
An Unexpected Gamble That Shook Colombia’s Presidential Race, Blurring the Lines Between Politics and CultureOn the modern political stage, “image making” is not just packaging—it is the core mechanism of power.
[Corporate Issue] Amanda Seyfried Makes a Surprise Appearance in Hanwha Vision’s Innovative AI Campaign

[Corporate Issue] Amanda Seyfried Makes a Surprise Appearance in Hanwha Vision’s Innovative AI Campaign

Amanda Seyfried and director Michael Gracey’s Hanwha Vision global AI campaign “Now You See” has been released!
A new benchmark for global AI vision: the meeting of ‘Amanda Seyfried’ and ‘Hanwha Vision’Leading global vision solutions company ‘Hanwha Vision’ has joined forces with Hollywood top star ‘Amanda Seyfried’ and director Michael Gracey to roll out a global brand campaign of overwhelming scale on the...
Producer 250 and Hudson Mohawke Surprise-Release North, Central America World Cup Anthem

Producer 250 and Hudson Mohawke Surprise-Release North, Central America World Cup Anthem

Ahead of the Korea vs. Mexico match, unveils a new song sampling the 1988 Seoul Olympic theme track “The Victory”
Clashing beats that cross borders—a clandestine anthem poised to shake up the 2026 North, Central America World CupA daring track set to quicken the heartbeat of soccer fans worldwide has been released. South Korea’s standout producer '250 ' and Britain’s electronic music powerhouse 'Hudson...
NMIXX Named Publicity Ambassador for the British Embassy in Korea Campaign “Dreaming Girls—Nothing Is Impossible”

NMIXX Named Publicity Ambassador for the British Embassy in Korea Campaign “Dreaming Girls—Nothing Is Impossible”

The British Embassy in Korea selects the official face for its women’s empowerment campaign, underscoring its global positive impact. Shima Mallotra, U.K. Minister of State, directly presents the letter of appointment… The appointment is expected to spotlight NMIXX as a role model for girls worldwide Kicking off in Bangkok on the 13th, the group launches its first world tour across five Asian cities including Singapore, Hong Kong and Tokyo
The trend-setting girl group “NMIXX” will serve as a publicity ambassador for the British Embassy in Korea’s women’s empowerment campaign.British Embassy in Korea women’s empowerment campaign publicity ambassador appointment On the 12th, according to agency JYP Entertainment, the British Embassy in...
LCK Fans, Pay Attention… Wonju Unveils a Boldly Parodic Promotional Video for MSI

LCK Fans, Pay Attention… Wonju Unveils a Boldly Parodic Promotional Video for MSI

From Dec. 12 for three days, 'LCK Road to MSI' will be held… with witty parody clips aimed at showcasing Wonju’s appeal as a trendy esports city.
The black sheep of local government PR, Wonju’s global 'esports' supremacy declarationGangwon Province’s Wonju has perfectly dismantled the rigid grammar typically found in public institutions. With the kickoff to '2026 LCK Road to MSI' drawing intense attention from game fans around the world, it...
KTO and Busan City Launch Crackdown on “Hotel Price Gouging” Ahead of BTS Busan Concert

KTO and Busan City Launch Crackdown on “Hotel Price Gouging” Ahead of BTS Busan Concert

The global mega event cannot afford to tarnish Busan’s standing.
A spotlight on the global stage—and the task behind itBusan’s long-awaited arrival of the global pop icon “BTS” is nearly here. Ahead of the world tour running from April 12 to 13, eyes from fans worldwide are turning to Busan.
Hong Seok-cheon, Yoo Jeong-su, Park Chang-jin and Other Figures Take the Stage as ‘6th Pride Gala’ Wraps Up!

Hong Seok-cheon, Yoo Jeong-su, Park Chang-jin and Other Figures Take the Stage as ‘6th Pride Gala’ Wraps Up!

An event held to mark ‘IDAHO (International Day Against Homophobia, Transphobia and Biphobia),’ the day against international anti-LGBTQ hate.
The 6th Pride Gala, hosted by the nonprofit Singnaneun Center (Chairman Kim Jo-gwang-soo), was held with great success on May 22 at the Grand Ballroom of the FKI Hall in Yeouido, Seoul. At this event, held in commemoration of ‘IDAHO (International Day Against Homophobia, Transphobia and Biphobia),’...
Naver Webtoon Lands 60th Anniversary ‘Star Trek’ Partner Deal With the U.S… Kicks Off a ‘Gen Z’ Push

Naver Webtoon Lands 60th Anniversary ‘Star Trek’ Partner Deal With the U.S… Kicks Off a ‘Gen Z’ Push

For the first time in its 60-year history, it adopts a ‘webtoon’ format… Collaborates on a global campaign with Paramount Original webtoons ‘Stargazers’ and ‘Recollection’ roll out sequentially starting Nov. 17 in North America “Seventy-five percent of North American users are Gen Z”… a “mobile CPR” for an aging ‘Star Trek’ IP
Naver Webtoon has officially joined forces as a global campaign partner for the legendary Hollywood sci-fi franchise ‘Star Trek,’ proving its influence in the North American market once again.Through its English service, Naver Webtoon began rolling out original webtoons based on the ‘Star Trek’...
BTS Jungkook Transforms Into Calvin Klein’s First “Designer”… Collaboration Collection “CKJK” Unveiled

BTS Jungkook Transforms Into Calvin Klein’s First “Designer”… Collaboration Collection “CKJK” Unveiled

A Fusion of the Brand Symbol “CK” and the Initials “JK”… Beyond Just a Model, Participating in the Design Directly Rider Looks in Leather and Denim Under the “Fearless Cruising” Theme Draw Attention… Visuals That Feel Like a Road Movie A Global Ambassador Proven by Media Value in the 100s of Millions of Won (EMV), Setting a New Milestone in Fashion
View this post on Instagram Calvin Klein(@calvinklein)’s shared post With BTS member Jungkook (28) partnering with global fashion brand Calvin Klein, he is shaking up the fashion world by introducing a collaboration collection in which an artist directly took part in the design for the first time...
Faker X Karina: Google Play ‘Play On Play’ Campaign Launches…A Once-in-a-Lifetime Meeting

Faker X Karina: Google Play ‘Play On Play’ Campaign Launches…A Once-in-a-Lifetime Meeting

Global esports stars Faker and K-pop powerhouse aespa Karina team up to highlight the appeal of mobile games By bringing everyday, serendipitous encounters to life with a ‘Dolphin Hijacking Squad’ direction, they capture a cross-play experience and more Starting on the 15th, a short-form series will be released on the official YouTube channel, and posters will be posted in the Seongsu area through the 17th
Faker and Karina have come together to share the joy of mobile gaming.Short-Form Series to Highlight the Appeal of Mobile Games On May 15, Google Play announced that it will release a video for the ‘PLAY ON PLAY’ campaign featuring collaboration with professional gamer ‘Faker’ and ‘Karina’ of the...