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A Historic Comeback Moment Shaped by BTS and Netflix… Pre-Show Media Briefing at the Scene for “BTS Comeback Live: Arirang”

A Historic Comeback Moment Shaped by BTS and Netflix… Pre-Show Media Briefing at the Scene for “BTS Comeback Live: Arirang”

For the first time in four years, BTS returns as a full group and unveils the first live performance of their new song “Arirang” at Gwanghwamun, Korea’s iconic landmark—bringing it to the world for the first time. Netflix confirmed it will stream live in more than 190 countries, delivering a shared, simultaneous experience with the “Biggest Viewing Party on Earth.” Through close collaboration between HYBE and Netflix, the show will highlight harmony between tradition and modernity—previewing a cultural event that reflects the reach and stature of K-culture.
An unprecedented event is taking place in Korea—right in the heart of Seoul. BTS , who released a new album for the first time in four years, will present a live performance alongside Netflix at Seoul’s Gwanghwamun.
| Seongchan Eol
“An Album Rooted in BTS’s Origins” 'BTS Comeback Live: Arirang' — The Meaning of the New Album and Live Stage Ahead of the Event

“An Album Rooted in BTS’s Origins” 'BTS Comeback Live: Arirang' — The Meaning of the New Album and Live Stage Ahead of the Event

Ahead of 'BTS Comeback Live: Arirang,' Netflix and BTS shared the meaning behind the album and stage that BTS prepared. On March 20, Netflix held a press conference at Cine Cube Gwanghwamun in Jongno-gu, Seoul, for 'BTS: The Live.
| Seongchan Eol
The Fusion of Tradition and Modernity in BTS's Art: Netflix X BTS Epic Comeback Live 'Arirang' Comes

The Fusion of Tradition and Modernity in BTS's Art: Netflix X BTS Epic Comeback Live 'Arirang' Comes

On the 19th, the press conference for Netflix 'BTS Comeback Live: Arirang' was successfully held at CineCube Gwanghwamun. VP Brandon Riegg and Executive Producer Garrett English attended, showcasing an unprecedented event that integrates modernity and tradition, celebrating BTS's complete group return after four years with 100,000 on-site viewers and Netflix audiences worldwide on the 21st at Gyeongbokgung.
Netflix and BTS have unveiled details about 'BTS Comeback Live: Arirang,' which has generated excitement worldwide. On March 19th, Netflix held a press conference for 'BTS: The Live' at CineCube Gwanghwamun located in Jongno, Seoul.
| Seongchan Eol
[Culture&] BTS

[Culture&] BTS "I'm excited to meet you all... Thank you to the police, firefighters, government, and local authorities"

BTS urged responsible viewing etiquette in preparation for large crowds.
BTS makes a comeback with their fifth album Arirang at Gwanghwamun. . . "Safety is our top priority"Global group BTS emphasized thorough safety measures alongside excitement just two days before their comeback performance at Gwanghwamun Square in Seoul.
| James choi
[Culture & Events] Mayor Oh Se-hoon Inspects Gwanghwamun Square Two Days Before BTS Concert...

[Culture & Events] Mayor Oh Se-hoon Inspects Gwanghwamun Square Two Days Before BTS Concert... "Final Preparations Almost Complete"

Mayor of Seoul Oh Se-hoon Inspects Gwanghwamun Square on the 19th... "Prepared for Everything from Terrorism Response to Restroom Expansion"
Mayor Oh Se-hoon, BTS Final Inspection at Gwanghwamun Comeback Concert SiteMayor Oh Se-hoon conducted a final inspection of the Gwanghwamun Square area on the 19th, two days before BTS's comeback concert, completing a final round of safety checks.
| James choi
[Culture&] BTS Gwanghwamun Comeback Performance, World Media Focused Attention Including AP, AFP, and The Guardian

[Culture&] BTS Gwanghwamun Comeback Performance, World Media Focused Attention Including AP, AFP, and The Guardian

Major foreign news outlets including AP, AFP, and The Guardian simultaneously reported from the scene of BTS's return performance at Gwanghwamun Square on March 21.
'BTS' Gwanghwamun Landing D-2, Global Attention on the 'Arirang' Stage'BTS'’s return performance is just two days away, and on the 19th, major foreign news outlets such as 'AP', 'AFP', and 'The Guardian' reported from Seoul, shedding light on this event.
| James choi
BTS, Regular 5th Album Title Track ‘SWIM’ Teaser Released… Grand Return to Gwanghwamun on the 21st

BTS, Regular 5th Album Title Track ‘SWIM’ Teaser Released… Grand Return to Gwanghwamun on the 21st

The magnificent figures of the seven members aboard a sailing ship… embodying the ‘determination’ to navigate through the waves of life Festival ‘BTS The City’ across Seoul after the new album release on the 20th… Free performance at Gwanghwamun on the 21st Confirmed full group appearance on the American ‘The Tonight Show Starring Jimmy Fallon’ after 4 years and 8 months… Accelerating global activities
The group BTS has raised global fans' anticipation to a peak by unveiling more details of the title track just a day before the release of their regular 5th album 'ARIRANG'.“We will not stop, we will move forward”… The message of the title track ‘SWIM’On the 19th, their agency Big Hit Music...
| Yangsimoh
[Culture&] Purple Time Capsule · Arirang Handkerchief… Attention on Cultural Heritage Focused on BTS Comeback

[Culture&] Purple Time Capsule · Arirang Handkerchief… Attention on Cultural Heritage Focused on BTS Comeback

260,000 crowd gathers for BTS Gwanghwamun performance… Cultural heritage globalization accelerates with time capsule exhibition and limited edition traditional goods launch
The Return of the Global Pop Icons… The Prelude to the Globalization of Korea's Cultural HeritageAs 'BTS' returns to Seoul for their 'Gwanghwamun Plaza' performance after 3 years and 9 months, the world's attention is shifting to South Korea's 'cultural heritage'.
| James choi
BTS Gwanghwamun Comeback Performance, 7,000 Additional Standing Seats... Total of 22,000 Seats Confirmed

BTS Gwanghwamun Comeback Performance, 7,000 Additional Standing Seats... Total of 22,000 Seats Confirmed

Additional ticket reservations open on the 12th through NOL... Netflix to broadcast live worldwide and strict measures against scalping
On the 21st, a free comeback performance by the group BTS will be held at Gwanghwamun Square in Seoul, with an additional 7,000 standing seats being made available, bringing the total seating capacity to over 22,000.
| 김지민
BTS, Regular 5th Album 'Arirang' Comeback Popup Open... Collaboration Goods Sale with 'MU:DS'

BTS, Regular 5th Album 'Arirang' Comeback Popup Open... Collaboration Goods Sale with 'MU:DS'

Operated at Shinsegae Department Store Main Branch and HYBE Headquarters, Spotify Pre-saves Surpass 4 Million... Free Performance at Gwanghwamun on the 21st
The group BTS is holding a popup event to celebrate the release of their regular 5th album 'Arirang' .According to their agency Big Hit Music on the 10th, the popup 'Arirang' will be operated from 1 PM on the album release day, the 20th, until 8:30 PM on the 12th of next month at the Shinsegae...
| 김지민