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[New Film] ‘Gongmudohwa,’ Winner of the Yubari Grand Prix and Other Major International Awards, Brings a Powerful Story to Theaters on the 25th

[New Film] ‘Gongmudohwa,’ Winner of the Yubari Grand Prix and Other Major International Awards, Brings a Powerful Story to Theaters on the 25th

A North Korean defector’s story of survival echoes the ancient Korean song ‘Gongmudohwaga’; the film has won four international awards
A harsh reality awaits across the Tumen River; bonds forged amid deprivation The independent film ‘Gongmudohwa’, which follows the grueling struggle for survival of a girl who loses her family and arrives alone in South Korean society, opens to audiences on the 25th.
[Culture&] Purple Time Capsule · Arirang Handkerchief… Attention on Cultural Heritage Focused on BTS Comeback

[Culture&] Purple Time Capsule · Arirang Handkerchief… Attention on Cultural Heritage Focused on BTS Comeback

260,000 crowd gathers for BTS Gwanghwamun performance… Cultural heritage globalization accelerates with time capsule exhibition and limited edition traditional goods launch
The Return of the Global Pop Icons… The Prelude to the Globalization of Korea's Cultural Heritage As 'BTS' returns to Seoul for their 'Gwanghwamun Plaza' performance after 3 years and 9 months, the world's attention is shifting to South Korea's 'cultural heritage'.
BTS Takes Over New York’s Times Square… ‘The City’ Wraps Up in 3 Days

BTS Takes Over New York’s Times Square… ‘The City’ Wraps Up in 3 Days

Major landmarks, including Rockefeller Center and cultural facilities, were taken over as large-scale dance performances and experience booths drew huge crowds.
K-pop kings who swallowed up New York’s Manhattan… The whole city turns into a massive 'Arirang' festival Global pop icons 'BTS' have perfectly taken over New York, the world’s crossroads. Beyond a mere concert, the offline fan event 'The City New York' transformed the entire city into a theme park...
BTS Take Over a New York Landmark With Epic Fan Event “THE CITY”

BTS Take Over a New York Landmark With Epic Fan Event “THE CITY”

Ahead of performances at MetLife Stadium, a massive theme-park-style “ARMY Courtyard” is set up at New York’s Grand Central Terminal
At the heart of the world economy and culture, downtown New York is brought fully under the glow of “BTS ”’s intense red light. Their overwhelming impact—turning more than just a concert into a citywide festival—stands to be proven once again.
BTS Busan Concert Draws 110,000 Visitors…Souvenir Sales Surge 136%, Tourism Ripple Effect a Huge Hit

BTS Busan Concert Draws 110,000 Visitors…Souvenir Sales Surge 136%, Tourism Ripple Effect a Huge Hit

The BTS Busan concerts that drew 110,000 people over two days generated massive economic ripple effects, including a 136% jump in local business sales, and wrapped up successfully.
The cultural landscape sometimes triggers a massive tectonic shift along the trajectory of a single artist. Beyond a mere large-scale concert, an astonishing social phenomenon was witnessed in Busan: the entire city—like a vast living organism—transforms into a single artistic text.
BTS Confirmed as Headliner for First-Ever World Cup Final ‘Halftime Show’!

BTS Confirmed as Headliner for First-Ever World Cup Final ‘Halftime Show’!

Madonna and Shakira Co-Headline…Global Attention Focuses on the World’s Stage at the World Cup Final for the First Time Ever
'BTS', Awarded the Headliner Spot for the 'North America-Central America World Cup' Final 'Halftime Show' 'BTS' will take the stage alongside 'Madonna', 'Shakira' at the 2026 'North America-Central America World Cup' Final, where all eyes of soccer fans worldwide are on them, showcasing the...
Driving Hundreds of Kilometers for a “BTS Tampa Concert” in Person! Full Video of an American Older Couple’s “Concert Road Trip Vlog”!

Driving Hundreds of Kilometers for a “BTS Tampa Concert” in Person! Full Video of an American Older Couple’s “Concert Road Trip Vlog”!

The story of an American older couple who took the plunge with a long-distance drive from Tennessee to Tampa—and the transcendent sense of unity among BTS fandom
BTS Tampa Concert, Full Video of an Older Couple’s Road Trip VlogOn April 25, 2026, at Raymond James Stadium in Tampa, Florida, ‘BTS’ kicked off its ‘Arirang World Tour’ with a spectacular opening match. To witness this historic moment, the journey of an American older couple—who drove hundreds of...
[Photo&] BTS 2.0 on ‘Live Vocal’ Focus: ‘Goyang Concert Site’ Draws 130,000 Fans in Three Days—‘Arirang’

[Photo&] BTS 2.0 on ‘Live Vocal’ Focus: ‘Goyang Concert Site’ Draws 130,000 Fans in Three Days—‘Arirang’

The members turned 360 degrees and bowed to the audience, delivering a heartfelt “deep bow” with a distinctly Korean touch—opening the door to a world tour with 130,000 ARMY fans worldwide!
Global pop icon ‘BTS ’ signaled an overwhelming comeback with its new world tour ‘Arirang’. The opening show at Goyang Comprehensive Sports Park on the 11th was filled with purple cheers from 130,000 ‘ARMY’. The ‘360-degree open stage’—introduced for the first time since their debut—maximized...
[Photo &] BTS World Tour “ARIRANG” Opens in Goyang, “Concert Scene”…40,000 ARMYs Push Through Wind and Rain

[Photo &] BTS World Tour “ARIRANG” Opens in Goyang, “Concert Scene”…40,000 ARMYs Push Through Wind and Rain

Brought to Goyang Sports Complex for its debut Despite the rough weather, fans from around the world gathered, and lively activity continued throughout the surrounding business district under strict safety management.
[Photo] ‘BTS’ enthralls the world with the grand opening of the ‘ARIRANG’ tour Global pop icons ‘BTS’ kicked off the first chapter of their new world tour ‘ARIRANG’ at ‘Goyang Sports Complex’ in Gyeonggi-do. With commanding stage presence and flawless performances, the group quickly captured the...
[Global Issue] BTS’ “Arirang” Makes a Comeback…A Mega Festival Spanning London, New York, and Seoul

[Global Issue] BTS’ “Arirang” Makes a Comeback…A Mega Festival Spanning London, New York, and Seoul

To mark the release of BTS’ new album, “The City Arirang”…a drone show and media façade that lit up landmarks around the world—from the London Eye to the Sungnyemun Gate!
BTS’s mega-scale project celebrating the release of their new album has, beyond Seoul, turned major cities worldwide—such as New York and London—into vivid media showcases. On the 26th, the agency BigHit Music said that the BTS comeback celebration project ‘BTS The City Arirang ’ has expanded into...