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Lotte Duty Free Reappoints aespa as Global Model... Completes K-Pop Marketing Lineup

Lotte Duty Free Reappoints aespa as Global Model... Completes K-Pop Marketing Lineup

Building a model lineup with Kickflip and Hats to Hearts... Accelerating the attraction of multinational tourists from Japan and China
Lotte Duty Free has reappointed the girl group aespa as its global model, significantly strengthening its K-Pop-centered marketing strategy. On the 9th, Lotte Duty Free announced that it has selected aespa as its global model and has built a K-Pop model lineup alongside Kickflip and Hats to Hearts,...
| 김지민
Advertisers Pick ‘The Manager’ and ‘Manager Kim’ as Programs of the Year at 2026 KAA Awards on Nov. 22

Advertisers Pick ‘The Manager’ and ‘Manager Kim’ as Programs of the Year at 2026 KAA Awards on Nov. 22

Winners in four categories are unveiled as Korea Advertisers Conference takes place at The Westin Josun Seoul
Leaders driving innovation in media and marketing take center stage The Korea Advertisers Association on the 13th officially announced the winners of the “2026 KAA Awards”, honoring those who led innovation across the media and marketing ecosystem this year.
| James choi
K-pop Big Four’s fall comeback battle: Seventeen, IVE and HYBE and SM rookies join the fray — Why does K-pop converge in autumn?

K-pop Big Four’s fall comeback battle: Seventeen, IVE and HYBE and SM rookies join the fray — Why does K-pop converge in autumn?

K-pop Big Four’s new-release relay runs through November, reshaping setlists for next year’s world tours
Seventeen and IVE launch October comebacks — Can they help push annual album sales past 100 million? After the music industry briefly caught its breath amid major sporting events and holiday breaks, global K-pop stars including 'Seventeen', 'IVE' and 'PLAVE' are returning one after another, kicking...
| James choi
'Chiikawa' surpasses 730,000 in six days ... Nikkei analyzes secret behind craze:

'Chiikawa' surpasses 730,000 in six days ... Nikkei analyzes secret behind craze: "K-pop-style marketing"

The Japanese hit, which drew 11.33 million moviegoers at home, reached No. 2 at the box office through CJ ENM's K-pop-style marketing and its connection with younger audiences
Synergy between young people's realities and K-pop marketing The Japanese animated film 'Chiikawa: The Secret of Mermaid Island' is generating an unusually strong box-office buzz in South Korea, prompting a major Japanese media outlet to take an in-depth look at the phenomenon.
| James choi
‘MAGA Barbie’ Sydney Sweeney caught nude for 8 seconds in Novig ad, now faces controversy over sexualization of women’s sports

‘MAGA Barbie’ Sydney Sweeney caught nude for 8 seconds in Novig ad, now faces controversy over sexualization of women’s sports

She loses 200,000 followers as her role as a shareholder helps propel the latecomer platform to global prominence
Controversy over blatant sexualization crosses the line, drawing fierce backlash from the sports world Hollywood actress ‘Sydney Sweeney,’ dubbed ‘MAGA Barbie’ over controversy surrounding her political leanings, is at the center of criticism that she has now blatantly sexualized women’s sports.
| James choi
HSAD AI Thriller “Even” Wins Best at Film Festivals in the U.S. and France, Securing a Double First on the Global Stage

HSAD AI Thriller “Even” Wins Best at Film Festivals in the U.S. and France, Securing a Double First on the Global Stage

Directed by Park Chan-soo (CD), the parking-lot hit-and-run thriller… follows last May’s five wins with another AI creative triumph
Wins Two Major Global Festival Honors… Opens a New Chapter for “AI Creative” in South Korea’s Ad Industry HSAD’s artificial intelligence short film ‘Even’ brought back a string of good news on the world stage, elevating South Korea’s ad industry’s “AI creative” capabilities to their highest level.
| James choi
Jung Ho-yeon Drives a Stella for a Drift…Hyundai in Na Hong-jin’s Film “Hope” Releases Behind-the-Scenes Action Video “Sung-ae”

Jung Ho-yeon Drives a Stella for a Drift…Hyundai in Na Hong-jin’s Film “Hope” Releases Behind-the-Scenes Action Video “Sung-ae”

High-level car chases even before he got his Class 1 license. In Na Hong-jin’s new work “Hope,” the film showcases the performance of the beloved Hyundai Stella, resurrected as a police car in the memories.
Na Hong-jin, the director who represents Korea’s unmatched auteur tradition, has finally unveiled his new film Hope . Released on Jan. 15, the movie seized theaters immediately, and it is a science fiction action thriller that depicts a desperate human battle against an unknown presence in the...
| James choi
Hwang Jung-min’s “Stella” Becomes a Police Car: Hyundai Sponsors Noh Hong-jin’s “Hope” in Competition at Cannes

Hwang Jung-min’s “Stella” Becomes a Police Car: Hyundai Sponsors Noh Hong-jin’s “Hope” in Competition at Cannes

In Noh Hong-jin’s new film “Hope,” Hwang Jung-min and Jung Ho-yeon’s police car is “Stella”—a key on-screen object poised to captivate global audiences while past heritage meets today’s art
'Stella' Walks the Cannes Red Carpet: 'Hyundai Motor'’s Meticulous Cultural Ambassador Strategy As the new work 'Hope' by master filmmaker 'Noh Hong-jin' entered the competitive section of the 79th Cannes Film Festival and drew global attention, an unexpected scene-stealer stepped in.
| James choi
HYBE to introduce its “K-pop system” to the Indian subcontinent…Opening an audition to discover the next-gen global stars

HYBE to introduce its “K-pop system” to the Indian subcontinent…Opening an audition to discover the next-gen global stars

Following Japan, the U.S., and Latin America, HYBE’s “multi-home, multi-genre” strategy lands in India In-person auditions in 10 major Indian cities…Major global partners join in, including Samsung and Nongshim With an average age of 28 and a 1.4-billion-strong population, HYBE is expected to create a new super IP by combining vast potential with K-pop methodologies
After applying its “K-pop methodology” to local markets in Japan, the United States, and Latin America, HYBE is now rolling out its efforts in India as it moves full steam ahead to discover and nurture the next generation of global stars.
| Seongchan Eol
[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

From pop-up stores to limited edition rooms, a massive marketing campaign targeting ARMYs worldwide has begun
On the 21st, a massive crowd of 260,000 is expected to gather for the special performance of 'BTS' at Gwanghwamun Square in Seoul. With a large-scale gathering of 'ARMY' from around the world anticipated, the domestic industries including retail, fashion, and hotels have launched a massive...
| James choi