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Lotte Duty Free Reappoints aespa as Global Model... Completes K-Pop Marketing Lineup

Lotte Duty Free Reappoints aespa as Global Model... Completes K-Pop Marketing Lineup

Building a model lineup with Kickflip and Hats to Hearts... Accelerating the attraction of multinational tourists from Japan and China
Lotte Duty Free has reappointed the girl group aespa as its global model, significantly strengthening its K-Pop-centered marketing strategy.On the 9th, Lotte Duty Free announced that it has selected aespa as its global model and has built a K-Pop model lineup alongside Kickflip and Hats to Hearts,...
| 김지민
HYBE to introduce its “K-pop system” to the Indian subcontinent…Opening an audition to discover the next-gen global stars

HYBE to introduce its “K-pop system” to the Indian subcontinent…Opening an audition to discover the next-gen global stars

Following Japan, the U.S., and Latin America, HYBE’s “multi-home, multi-genre” strategy lands in India In-person auditions in 10 major Indian cities…Major global partners join in, including Samsung and Nongshim With an average age of 28 and a 1.4-billion-strong population, HYBE is expected to create a new super IP by combining vast potential with K-pop methodologies
After applying its “K-pop methodology” to local markets in Japan, the United States, and Latin America, HYBE is now rolling out its efforts in India as it moves full steam ahead to discover and nurture the next generation of global stars.
| Seongchan Eol
[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

From pop-up stores to limited edition rooms, a massive marketing campaign targeting ARMYs worldwide has begun
On the 21st, a massive crowd of 260,000 is expected to gather for the special performance of 'BTS' at Gwanghwamun Square in Seoul. With a large-scale gathering of 'ARMY' from around the world anticipated, the domestic industries including retail, fashion, and hotels have launched a massive...
| James choi
Seoul Becomes a 'BTS Theme Park'... 'BTS The City Arirang Seoul' Opens on March 20

Seoul Becomes a 'BTS Theme Park'... 'BTS The City Arirang Seoul' Opens on March 20

From Sungnyemun and Seoul Tower Media Facades to Han River Park Experiences... Events to Celebrate the Album Release Will Take Place Across Seoul Until April 12
In celebration of the release of BTS's fifth studio album, all of Seoul will be transformed into a large-scale cultural festival space.Big Hit Music announced on the 6th that from March 20, the release date of BTS's fifth studio album 'Arirang' , until April 12, 'BTS The City Arirang Seoul' (BTS...
| 김지민
'Fallout' Season 2 Premieres Tonight (16th) One Day Early... The Door to 'New Vegas' is Opened

'Fallout' Season 2 Premieres Tonight (16th) One Day Early... The Door to 'New Vegas' is Opened

Surprise announcement at the Las Vegas Sphere... Strategy revised to release 'weekly on Wednesdays' instead of binge-watching Season 1
The wasteland after the nuclear war has returned to us one day earlier. Amazon has lifted the seal on 'Fallout' Season 2.On the 16th , Amazon Prime Video officially announced that the premiere date for the drama 'Fallout' Season 2 has been moved up from December 17 to December 16 through the...
| Yangsimoh

"Captain Has Returned"... 'Avengers: Doomsday' Teams Up with 'Avatar: Fire and Ash' for 4 Weeks of 4 Trailer Releases

Marvel's Crazy Strategy... Different Teasers Every Week During 'Avatar: Fire and Ash' Screenings
Marvel Studios has pulled out an unprecedented marketing card to open a new era of 'Avengers'. To confirm the return of Captain America and Iron Man (Robert Downey Jr.), audiences must rush to theaters.According to reports from Hollywood Reporter and other foreign media on the 16th , Marvel will...
| Yangsimoh
[Photo&] Kia EV5, Global Collaboration with Netflix's 'Knives Out'

[Photo&] Kia EV5, Global Collaboration with Netflix's 'Knives Out'

Delivering the brand message of 'Home away from home'
Kia is launching a marketing campaign in collaboration with the Netflix movie 'Knives Out: Wake Up Dead Man' in six countries worldwide. Daniel Craig stars in this mystery thriller's third series, and the campaign expresses the spacious interior of the EV5 in the film's tense universe.
| James choi
Sydney Sweeney

Sydney Sweeney "Denies Intent of Hate and Discrimination in Jeans Ad"…First Clarification on Racism Controversy

Sydney Sweeney breaks her silence five months after the jeans ad controversy, stating, "I oppose hate and division"
American actress Sydney Sweeney (28) recently broke her silence regarding the jeans ad that sparked a racism controversy and officially stated her position for the first time. In an interview with the American entertainment media 'People' on the 6th, Sweeney made it clear that she does not support...
| 김지민
Showbox Signs Joint Investment and Production Agreement with KT Studio Genie

Showbox Signs Joint Investment and Production Agreement with KT Studio Genie

Joint production of a total of 10 films over 3 years
Showbox (CEO Shin Ho-jung) announced on the 11th that it has signed a strategic business cooperation agreement for joint film production with KT Studio Genie (CEO Jung Geun-wook). There is great interest in what new changes this alliance will bring to the Korean film industry.
| Chua-young
BTS Jin's Sunglasses Worn During Live Broadcast Sold Out, Smiling Reunion with Fans

BTS Jin's Sunglasses Worn During Live Broadcast Sold Out, Smiling Reunion with Fans

What is the secret behind BTS Jin's sunglasses selling out and the fans' excitement?
BTS's Jin wore unique sunglasses during a ‘Weverse’ live broadcast, which set a record for selling out immediately after the broadcast, successfully reconnecting with fans. On August 18, Jin delivered warm energy during his first official live broadcast after military service, alleviating the long...
| Chua-young