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[Photo &] BTS Unveils New Song “Swim” for the First Time on “The Tonight Show Starring Jimmy Fallon” … At Guggenheim Concert Venue

[Photo &] BTS Unveils New Song “Swim” for the First Time on “The Tonight Show Starring Jimmy Fallon” … At Guggenheim Concert Venue

BTS Takes Over the Guggenheim in New York—First Stage Performance of New Song “Swim” on “The Tonight Show Starring Jimmy Fallon.” RM Returns to Full Health, and Fans’ Explosive Group Chant Erupts
The Center of Global Pop: BTS Returns, Turning the United States Upside Down “A new song just dropped—how does everyone already know the lyrics?” The Explosive Fandom Chant of “ARMY” Takes Over the Studio When BTS’s new song “Swim” rang out inside the studio of NBC’s flagship talk show “The Tonight...
'Baby Shark' Pinkfong Unveils 'Red Rex,' Office Comedy Animation Resonating With 2030 Working Adults

'Baby Shark' Pinkfong Unveils 'Red Rex,' Office Comedy Animation Resonating With 2030 Working Adults

A collaboration with HYBE’s Superton on AI voice technology. It has surpassed 21 million TikTok views, drawing global MZ audiences
'Baby Shark' The Pinkfong Company Turns Toward MZ Office Workers 'Red Rex' Unveiled A global phenomenon, 'Baby Shark'—The Pinkfong Company’s signature IP has expanded beyond children’s content, introducing a brand-new intellectual property , 'Red Rex', aimed squarely at 2030 MZ-generation office...
[Business Issue]

[Business Issue] "BTS Tour Revenue Expected to Reach 1.5 Trillion Won" HYBE Stock Recovers 3.9%

HYBE’s stock, which had plunged right after a free concert in Gwanghwamun, rebounded 3.9% on the back of the securities industry’s upbeat outlook for "1.5 trillion won in world tour revenue."
'HYBE', 'BTS' Rebound Sharply After Shares Plunge Following Comeback After BTS’s free comeback performance in Gwanghwamun, HYBE’s stock— which had dropped sharply—snapped back with a 'stock rebound' driven by analysts’ strongly positive assessment.
[Global Issue] BTS’ “Arirang” Makes a Comeback…A Mega Festival Spanning London, New York, and Seoul

[Global Issue] BTS’ “Arirang” Makes a Comeback…A Mega Festival Spanning London, New York, and Seoul

To mark the release of BTS’ new album, “The City Arirang”…a drone show and media façade that lit up landmarks around the world—from the London Eye to the Sungnyemun Gate!
BTS’s mega-scale project celebrating the release of their new album has, beyond Seoul, turned major cities worldwide—such as New York and London—into vivid media showcases. On the 26th, the agency BigHit Music said that the BTS comeback celebration project ‘BTS The City Arirang ’ has expanded into...
[Culture &] BTS Sweep Netflix… 18.4 Million Viewers Worldwide for Comeback Live, Claiming No. 1

[Culture &] BTS Sweep Netflix… 18.4 Million Viewers Worldwide for Comeback Live, Claiming No. 1

A global phenomenon that makes its four-year service break feel front-and-center… Captures the top spot in non-English shows across 24 countries and tees up a new documentary
The Comeback of a Global King—Takes Over the World with a Full-Group Stage After Four Years The group ‘BTS’ announced a flawless return after about ‘a four-year service break’. The free performance ‘BTS COMEBACK LIVE: ARIRANG’ held at Seoul’s Gwanghwamun Square on the 21st to celebrate the release...
The Live-Action Version of ‘Moana’ Is Revealed… Dwayne Johnson Unveils a Teaser Showing Him Perfectly Transformed as Maui

The Live-Action Version of ‘Moana’ Is Revealed… Dwayne Johnson Unveils a Teaser Showing Him Perfectly Transformed as Maui

Disney unveils the first trailer for the live-action musical film ‘Moana’ Dwayne Johnson steps into the role of Maui in the live-action version—following the animated original… a perfect match An ocean rendered on an epic scale, plus a fresh casting mix… aiming squarely at theaters worldwide in 2026
The live-action adaptation of Disney’s animated classic ‘Moana,’ beloved around the world, has finally lifted the curtain. On the 24th , Disney instantly released the first teaser trailer for the live-action film ‘Moana ’, in which Dwayne Johnson transforms into the legendary demigod ‘Maui’.
[Culture &] The Stage of Miracles… Celine Dion, “Rare Illness” Stricken, Set to Return With a Comeback Concert in Paris This Fall

[Culture &] The Stage of Miracles… Celine Dion, “Rare Illness” Stricken, Set to Return With a Comeback Concert in Paris This Fall

Relive the emotion of the Paris Olympics opening ceremony once again. Pop star Celine Dion, who has a rare neurological disorder, is officially expected to hold a major concert in Paris this coming fall!
The great diva returns—“Celine Dion” will take the Paris stage The world-famous pop star “Celine Dion”, who left the stage due to a rare neurological disorder, is finally coming back to be with her fans. Major foreign media outlets, including the U. S.
[Culture&] BTS Gwanghwamun Comeback Performance, World Media Focused Attention Including AP, AFP, and The Guardian

[Culture&] BTS Gwanghwamun Comeback Performance, World Media Focused Attention Including AP, AFP, and The Guardian

Major foreign news outlets including AP, AFP, and The Guardian simultaneously reported from the scene of BTS's return performance at Gwanghwamun Square on March 21.
'BTS' Gwanghwamun Landing D-2, Global Attention on the 'Arirang' Stage 'BTS'’s return performance is just two days away, and on the 19th, major foreign news outlets such as 'AP', 'AFP', and 'The Guardian' reported from Seoul, shedding light on this event.
BTS, Regular 5th Album Title Track ‘SWIM’ Teaser Released… Grand Return to Gwanghwamun on the 21st

BTS, Regular 5th Album Title Track ‘SWIM’ Teaser Released… Grand Return to Gwanghwamun on the 21st

The magnificent figures of the seven members aboard a sailing ship… embodying the ‘determination’ to navigate through the waves of life Festival ‘BTS The City’ across Seoul after the new album release on the 20th… Free performance at Gwanghwamun on the 21st Confirmed full group appearance on the American ‘The Tonight Show Starring Jimmy Fallon’ after 4 years and 8 months… Accelerating global activities
The group BTS has raised global fans' anticipation to a peak by unveiling more details of the title track just a day before the release of their regular 5th album 'ARIRANG'. “We will not stop, we will move forward”… The message of the title track ‘SWIM’ On the 19th, their agency Big Hit Music...
[Culture &] BTS Global Fans 'Entry Rush'... Ministry of Justice Activates Special Immigration Inspection Measures

[Culture &] BTS Global Fans 'Entry Rush'... Ministry of Justice Activates Special Immigration Inspection Measures

Ministry of Justice Expands Immigration Inspections at Incheon Airport for BTS Concert... Additional Inspection Counters and Early Shifts
'BTS' Gwanghwamun Comeback Concert, Ministry of Justice 'Special Immigration Inspection Measures' Fully Activated The Ministry of Justice announced on the 18th that it is implementing 'special immigration inspection measures' in anticipation of the surge in global 'ARMY' (the fandom known as ARMY)...