'Baby Shark' Pinkfong Unveils 'Red Rex,' Office Comedy Animation Resonating With 2030 Working Adults

'Baby Shark' The Pinkfong Company Turns Toward MZ Office Workers 'Red Rex' Unveiled

A global phenomenon, 'Baby Shark'—The Pinkfong Company’s signature IP has expanded beyond children’s content, introducing a brand-new intellectual property (IP), 'Red Rex', aimed squarely at 2030 MZ-generation office workers. The image above is the official artwork for 'Red Rex', newly launched by The Pinkfong Company.

'Red Rex' is an office-comedy animation that humorously captures the realistic ups and downs every office worker can relate to—chronic work stress and conflicts within an organization. Using a short omnibus format of roughly 1 to 3 minutes, it delivered content competitiveness perfectly aligned with today’s short-form trends.

The key point is its innovative technical collaboration with 'Superton', an AI audio company under HYBE. By loading the AI voice service 'Superton Play' with character voice lines, it created an interactive environment where fans can produce their own fan-made derivative works. On the pre-released TikTok channel, cumulative views surpassed 21 million, proving its explosive global hit potential centered on the North American market.

'Kwon Bitna', Executive Director of Business Strategy at The Pinkfong Company, said it aims to build a shared sense of empathy among global MZ audiences through short-form storytelling and distinct characters, and noted that it will further accelerate its 'Beyond Kids' IP strategy going forward.