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BTS Busan Concert Draws 110,000 Visitors…Souvenir Sales Surge 136%, Tourism Ripple Effect a Huge Hit

BTS Busan Concert Draws 110,000 Visitors…Souvenir Sales Surge 136%, Tourism Ripple Effect a Huge Hit

The BTS Busan concerts that drew 110,000 people over two days generated massive economic ripple effects, including a 136% jump in local business sales, and wrapped up successfully.
The cultural landscape sometimes triggers a massive tectonic shift along the trajectory of a single artist. Beyond a mere large-scale concert, an astonishing social phenomenon was witnessed in Busan: the entire city—like a vast living organism—transforms into a single artistic text.
| James choi
RIIZE, TREASURE, Lee Young-ji all on board…BOF opens in Busan on the 27th, building on BTS momentum

RIIZE, TREASURE, Lee Young-ji all on board…BOF opens in Busan on the 27th, building on BTS momentum

Asia’s largest music festival BOF runs on the 27th. A star-studded K-pop lineup from RIIZE and more, plus free park concerts by Lee Mu-jin and ZION.T
'The empire of silent sound, universal solidarity of Asia igniting in Busan'A festival is, by nature, a primal refuge where people seek release, and a vast screen onto which the desires of the era are projected.
| James choi
Lim Young-woong’s Birthday Shines With the “Hero Generation”…Sends a 1.3-Ton Rice Donation to Anyang

Lim Young-woong’s Birthday Shines With the “Hero Generation”…Sends a 1.3-Ton Rice Donation to Anyang

Fan club “Hero Generation” keeps good momentum by donating 1.3 tons of rice for seniors with low incomes
In modern society, “fandom” is no longer confined to being a passive consumer of popular culture. These groups have evolved into active agents who, beyond blind devotion to an artist, turn their solidarity into social value.
| James choi
[Photo &] BTS Stitched the Skies Over Busan’s Gwangalli Beach…A Historic Drone Light Show With 1,000 Drones

[Photo &] BTS Stitched the Skies Over Busan’s Gwangalli Beach…A Historic Drone Light Show With 1,000 Drones

Faces of the seven members and a dazzling display of light—an unforgettable Busan night over the sea
Tearing Through the Dark With 1,000 Stars, Taking Over Busan’s NightOn the night of the 13th, above the Gwangalli Beach seawater area in Suyeong-gu, Busan, the sky turned into a giant canvas. It was a moment when a special drone show—planned to commemorate the Busan concert of “BTS”—commanded the...
| James choi
BTS World Tour Reflections: “Chills from ‘Arirang’ Singalongs That Captivated the World, My Heart Welling Up”…Behind-the-Scenes Revealed on “Run BTS 2.0”

BTS World Tour Reflections: “Chills from ‘Arirang’ Singalongs That Captivated the World, My Heart Welling Up”…Behind-the-Scenes Revealed on “Run BTS 2.0”

From 50,000 people in Mexico to 130,000 spectators in Goyang, the new world tour ‘ARIRANG’ is currently sweeping 34 cities worldwide
The chills of a Korean singalong that swallowed the world, and the charge of “BTS” that breaks orbitThe group “BTS” , which has been reshaping the global pop landscape, is currently taking over 34 cities around the world with its new world tour “ARIRANG” on an overwhelming scale.
| James choi
Shinsegae Square, a K-pop Mecca: BOYNEXTDOOR Unveils New Music Video for First Time

Shinsegae Square, a K-pop Mecca: BOYNEXTDOOR Unveils New Music Video for First Time

A regular first-album countdown video packed wall-to-wall with an ultra-large LED screen…QR check-in event to receive signed memorabilia
An overwhelming scale that commands the streets at night in Myeong-dong, and the next icon chosen by Shinsegae SquareMyeong-dong, the heart of Seoul, has been transformed into a massive canvas. In a place where the attention of global fandom is concentrated, a new chapter of pop history is being...
| James choi
LCK Fans, Pay Attention… Wonju Unveils a Boldly Parodic Promotional Video for MSI

LCK Fans, Pay Attention… Wonju Unveils a Boldly Parodic Promotional Video for MSI

From Dec. 12 for three days, 'LCK Road to MSI' will be held… with witty parody clips aimed at showcasing Wonju’s appeal as a trendy esports city.
The black sheep of local government PR, Wonju’s global 'esports' supremacy declarationGangwon Province’s Wonju has perfectly dismantled the rigid grammar typically found in public institutions. With the kickoff to '2026 LCK Road to MSI' drawing intense attention from game fans around the world, it...
| James choi
Stray Kids and Jennie Captivate New York With a Surprise Release of an Unannounced New Song…Stray Kids and Jennie Line Up as Headliners for the ‘Governors Ball 2026’ Music Festival

Stray Kids and Jennie Captivate New York With a Surprise Release of an Unannounced New Song…Stray Kids and Jennie Line Up as Headliners for the ‘Governors Ball 2026’ Music Festival

Stray Kids and Jennie. Jennie unveils an unreleased new song, and then comes Catseye—proof of K-pop’s clout.
K-wave flowing through the heart of New York—and its king and queen at the centerIn New York, the birthplace of pop, and especially in one of the city’s most acclaimed summer music festivals, ‘Governors Ball Music Festival 2026’ has evolved into the perfect arena for ‘K-pop.
| James choi
'LEMONADE' release celebration: aespa world exhibition 'Complæxity' to open in Euljiro on the 8th

'LEMONADE' release celebration: aespa world exhibition 'Complæxity' to open in Euljiro on the 8th

To mark the release of the second full-length album 'LEMONADE,' aespa will present 'New City' in Euljiro from June 8 to 28 A multifaceted space that visualizes a world of reality and virtuality, choice and cracks through images, sound, objects and language Eight teams of domestic and international artists including Meltmirror take part, along with poet Kim Hae-sol…Anyone can attend without prior reservations
aespa will stage a world-themed exhibition to celebrate the release of its second full-length album, ‘LEMONADE’.Visual expansion and reinterpretation of aespa’s universe According to SM Entertainment and reports across various media on the 1st, ‘Complæxity ‘be inspired’ Exhibition’ is an exhibition...
| Seongchan Eol
“It’s a place where we all confirm each other’s existence!” Masterclass, performances, forums, exhibitions, and more wrap up the 12th Pride Expo 2026

“It’s a place where we all confirm each other’s existence!” Masterclass, performances, forums, exhibitions, and more wrap up the 12th Pride Expo 2026

Held for two days from Saturday, May 30 to Sunday, May 31 at Seoul Dongdaemun Design Plaza (DDP), the event drew more than 2,500 visitors and closed out successfully.
Based on six values—Diversity, Equality, Inclusion, Pride, Love, and Solidarity—the country’s largest LGBTQ culture and arts fair, the “12th Seoul Pride Expo 2026,” wrapped up successfully at Seoul Dongdaemun Design Plaza over the two days from Saturday, May 30 to Sunday, May 31.
| Joo Seong-cheol