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Stray Kids Felix Named Global Model for “2026 HanbokWave”

Stray Kids Felix Named Global Model for “2026 HanbokWave”

Billboard takeovers in New York and Paris… the Ministry of Culture, Sports and Tourism launches a call for companies to develop Hanbok designs tailored to Felix
An aesthetics that breaks boundaries, “Hanbok” chooses the face of an eraFelix of the K-pop group “Stray Kids,” standing at the center of global pop culture, steps forward as a cultural messenger bringing the beauty of Korea’s traditional attire to the world.
| James choi
BTS Raises Grammy Expectations With New “Asian Pop” Category, First Win Looks Promising

BTS Raises Grammy Expectations With New “Asian Pop” Category, First Win Looks Promising

Next year’s Grammy Awards will add an “Asian Pop” category, fueling hopes that BTS and other South Korean acts will win for the first time
For years, "the Grammy Awards" has sat atop Western cultural dominance as the most firmly fortified stronghold. It marked a historic turning point as Asian melodies, once dismissed as a fringe of the mainstream music market, moved into the heart of global cultural power.
| James choi
PLAVE Holds Stadium Concert as the First-Ever Virtual Idol to Do So

PLAVE Holds Stadium Concert as the First-Ever Virtual Idol to Do So

Incheon’s main venue confirmed for a stadium show just 10 months after the group’s debut at Gocheok Sky Dome. The first world tour begins in September in Incheon.
The terrain of modern popular culture has once again pushed past a critical threshold of upheaval. The unprecedented situation is that those who do not exist yet exist nonetheless have taken over the most physical, massive space imaginable—ironically, on a stage of their own.
| James choi
K-pop ‘The Small-Agency Miracle’ Is Taking Shape… Ministry Confirms Annual Support of 300 Million Won for 10 Teams, Including Récenner

K-pop ‘The Small-Agency Miracle’ Is Taking Shape… Ministry Confirms Annual Support of 300 Million Won for 10 Teams, Including Récenner

The Ministry of Culture, Sports and Tourism and KOCCA launch a new ‘Global Leap Support’ program—providing up to 3 years of autonomous backing such as overseas marketing.
The cultural power race of the 21st century is no longer the exclusive domain of giant capital. The ‘K-pop’ phenomenon that mega agencies have led has now reached a structural paradigm shift. The government’s newly launched ‘Global Leap Support for Small Agencies’ is not just a financial handout—it...
| James choi
BTS World Tour Reflections: “Chills from ‘Arirang’ Singalongs That Captivated the World, My Heart Welling Up”…Behind-the-Scenes Revealed on “Run BTS 2.0”

BTS World Tour Reflections: “Chills from ‘Arirang’ Singalongs That Captivated the World, My Heart Welling Up”…Behind-the-Scenes Revealed on “Run BTS 2.0”

From 50,000 people in Mexico to 130,000 spectators in Goyang, the new world tour ‘ARIRANG’ is currently sweeping 34 cities worldwide
The chills of a Korean singalong that swallowed the world, and the charge of “BTS” that breaks orbitThe group “BTS” , which has been reshaping the global pop landscape, is currently taking over 34 cities around the world with its new world tour “ARIRANG” on an overwhelming scale.
| James choi
'Yngkeukeukeu' captures the moment as Cortis and Legend B not on the bill… 'Weconfe' powered by nonstop energy

'Yngkeukeukeu' captures the moment as Cortis and Legend B not on the bill… 'Weconfe' powered by nonstop energy

From Cortis’s crowd-synchronized singalongs to Legend B’s tribute stage, a global K-pop fest crafted by 30 teams wraps up
The evolution of K-pop beyond generations and borders—what the 2026 WeverseCon proved as new cultural powerThe landscape of the 2026 music industry is shifting sharply. At the center of it all, 'Cortis' has fully taken over Seoul Olympic Park.
| James choi
Is Something Lurking in the Infinite Maze of A24's Horror Film 'Backroom'?

Is Something Lurking in the Infinite Maze of A24's Horror Film 'Backroom'?

The creepypasta known as "Backroom"—an online urban legend that has already spawned countless fan creations and become a cultural phenomenon—has finally been made into a film. Director Kane Parsons drew inspiration from a single image and its original text posted on the U. S.
| Chua-young
[Photo&] BTS Returns After 10 Years—Mexico City Draws 150,000 Fans in a Frenzy… Economic Impact Worth 150 Billion Won

[Photo&] BTS Returns After 10 Years—Mexico City Draws 150,000 Fans in a Frenzy… Economic Impact Worth 150 Billion Won

A world-class stage proven by a performance that blends local culture and an economic effect of 158.6 billion won (￦158.6 billion).
A Miraculous Mexico City Return After 10 Years, Powered by 150,000 FansTop global artists, 'BTS', fully captivated Mexico City after 10 years and 10 months. The 'ARIRANG' world tour shows in Mexico City held on the 7th and on the 9th through 10th drew a total of 150,000 attendees—selling out all...
| James choi
The Status of K-Culture... Hyundai Motor Becomes the Sole Sponsor of CNN Documentary 'K-Everything'

The Status of K-Culture... Hyundai Motor Becomes the Sole Sponsor of CNN Documentary 'K-Everything'

Featuring a host of stars including PSY and Lee Byung-hun... A spotlight on the keys and momentum behind K-culture’s global success, from music to beauty
The status of K-culture sweeping the world, brought into sharp focus through CNN’s documentary 'K-Everything,' which Hyundai Motor sponsors exclusively.Global cultural phenomenon: Uncovering the power of K-culture with a CNN documentary that captivates the world'Hyundai Motor' has unveiled for the...
| James choi
The Heart of K-Pop, “Psy”: Opens Up in a CNN Documentary, “’Gangnam Style’ Is a Dream and a Nightmare”

The Heart of K-Pop, “Psy”: Opens Up in a CNN Documentary, “’Gangnam Style’ Is a Dream and a Nightmare”

In CNN’s new documentary “K-Everything,” a conversation with Daniel Dae Kim. It sheds light on the hidden side of K-pop—the global phenomenon—and the creative struggles behind it.
The Heart of K-Pop, Spotlighted by CNN—Telling the Story Behind ItSinger “Psy” makes a special appearance in the newly planned documentary series “K-Everything” from the globally respected news channel “CNN International,” focusing on the impact of “K-pop”—an essential force in the worldwide music...
| James choi