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BTS Jin Selected as the Face of Dongwon Tuna's New Advertisement... Proving 'Big Catch' Brand Power

BTS Jin Selected as the Face of Dongwon Tuna's New Advertisement... Proving 'Big Catch' Brand Power

A Global Star's Challenge in Tuna Advertising, Forecasting 'Big Success' for Both Brand and Artist
BTS Jin has been selected as the new advertisement model for Dongwon Tuna, drawing attention with a unique brand collaboration. Dongwon F&B announced on the 25th that they have chosen BTS's Jin, a global K-POP idol group member, as the new brand model for Dongwon Tuna.
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BTS Jimin, Overwhelmingly Ranked No. 1 in July Idol Brand Reputation... Proving the Unchanging Love of Global Fans

BTS Jimin, Overwhelmingly Ranked No. 1 in July Idol Brand Reputation... Proving the Unchanging Love of Global Fans

Claiming the Top Spot in the October Birthday Ranking Fan Vote, Showcasing Personal Brand Power
BTS Jimin has proven the unchanging love of global fans by overwhelmingly ranking No. 1 in the July idol personal brand reputation.In the July idol personal brand reputation survey announced by the Korean Corporate Reputation Research Institute, Jimin recorded the top spot, significantly ahead of...
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2025 First Half Global Music Streaming 'Explosive Growth'... Korean Content as the New Main Character

2025 First Half Global Music Streaming 'Explosive Growth'... Korean Content as the New Main Character

Global Streaming Surpasses 4.3 Trillion Times, Achieving 15% Share for K-pop and Entering 3rd Place
The global music streaming market in the first half of 2025 is recording the highest growth rate ever, creating a new wave of change. According to global streaming data released on July 21, the number of music streams worldwide in the first half of 2025 surpassed 4.
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'Honor of Kings' Global Sensation... The First Chinese Game to Completely Conquer the Western Market

'Honor of Kings' Global Sensation... The First Chinese Game to Completely Conquer the Western Market

Successful simultaneous launch in 100 countries worldwide, surpassing 150 million monthly active users
Tencent's flagship title 'Honor of Kings' has achieved unprecedented success in the global market, writing a new chapter in the history of Chinese games.According to the latest data released on July 20, 'Honor of Kings' surpassed 150 million monthly active users just six months after its global...
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Netflix 'K-pop Demon Hunters' OST Dominates Global Charts... 'Animation+K-pop' Syndrome Explodes

Netflix 'K-pop Demon Hunters' OST Dominates Global Charts... 'Animation+K-pop' Syndrome Explodes

HUNTR/X 'Golden' Rises to No. 2 on Billboard Global 200, No. 1 in Streaming Across 170 Countries
The soundtrack of Netflix's original animation 'K-pop Demon Hunters' is hitting global music charts, showcasing the potential of new Hallyu content. On the Billboard Global 200 chart released on July 22, HUNTR/X's 'Golden' reached No.
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Global Mobile Game Market 'Record-Breaking Growth'... Revenue Surpassing $125 Billion in the First Half of 2025

Global Mobile Game Market 'Record-Breaking Growth'... Revenue Surpassing $125 Billion in the First Half of 2025

Asia Region Accounts for 58% of Total Revenue, K-Game 'Honor of Kings' Ranks First Globally
The global mobile game market is experiencing record-breaking growth in the first half of 2025, reaching a new turning point.According to the latest industry report, the revenue of the global mobile game market is expected to surpass $125 billion in the first half of 2025, showing a 22% growth...
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BLACKPINK 'Jump' Completely Dominates Global Charts... Surpassing 100 Million Streams in 4 Months

BLACKPINK 'Jump' Completely Dominates Global Charts... Surpassing 100 Million Streams in 4 Months

Girl Group Proves Global Power Once Again, Achieving Simultaneous No. 1 in 200 Countries Worldwide
Global girl group BLACKPINK has completely taken over the world music charts with their new song 'Jump'. According to the Billboard Global 200 chart released on July 21, BLACKPINK's 'Jump' has claimed the top spot, once again proving their overwhelming influence in the global music market.
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$2.2 Billion Hit: Chinese Animation Completely Defeats Hollywood... The World is Shocked

$2.2 Billion Hit: Chinese Animation Completely Defeats Hollywood... The World is Shocked

Ne Zha 2 to Become the Highest-Grossing Film Worldwide in 2025, Completely Changing the Paradigm of Western Cinema
The Chinese animated film 'Ne Zha 2' has recorded an astonishing box office performance of $2. 2 billion (approximately 3 trillion won) worldwide, securing the top spot in the global box office for 2025, as reported by CNN on the 23rd.
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Park Bo-gum Appointed Honorary Ambassador for Korean Tourism 2025... Selected as the Face of 'Perfect Korean Beauty'

Park Bo-gum Appointed Honorary Ambassador for Korean Tourism 2025... Selected as the Face of 'Perfect Korean Beauty'

33-Year-Old Top Handsome Actor Evaluated as 'Optimal Choice' to Promote Korea's Beauty Worldwide
Actor Park Bo-gum has been appointed as the Honorary Ambassador for Korean Tourism 2025, being selected as the representative face of Korea. This appointment, announced on the 23rd, is evaluated as a recognition of Park Bo-gum's perfect visuals and global recognition.
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50% of Netflix's Global Users 'Watch Animation'... Japanese Content Multilingual Translation 'Global Sensation'

50% of Netflix's Global Users 'Watch Animation'... Japanese Content Multilingual Translation 'Global Sensation'

Animation Viewership Triples Over 5 Years, 33 Titles Enter Global Top 10 in 2024, Rapid Growth in Translation Market
More than 50% of Netflix's global users watch animation, which corresponds to a total of 150 million households, approximately 300 million viewers, Netflix announced at the Anime Expo held in LA. In particular, the spread of multilingual translation of Japanese animation content has been shown to...
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