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With its regular fifth album, “ARIRANG,” hitting 124,000 album units—staying atop the “Billboard 200” for 3 consecutive weeks A historic first for K-pop albums, and the group’s first case since 2012’s “Mumford & Sons” A rapid charge beyond short-lived hype…Long-term box-office momentum driven by strong physical sales and well-balanced streaming

With the regular album 'ARIRANG' (Vol. 5), BTS sets a new 13-year record for a global group. The title track 'SWIM' is also poised to stay near the top

Back from a Netflix hit that won at the Emmys and the Golden Globes. Behind-the-scenes story for Season 2 with a stronger Korean feel—“Interview”

E-Land New Balance teams up with webtoon creator Gian84 to hold pop-up stores in Seongsu and Suwon Customers will receive a pair of handwritten-signature shoe boxes on a first-come, first-served basis, and a special running session will also be held

The members turned 360 degrees and bowed to the audience, delivering a heartfelt “deep bow” with a distinctly Korean touch—opening the door to a world tour with 130,000 ARMY fans worldwide!

Starting with their Seoul concert dates at Jamsil Indoor Stadium on May 29–31, the group will kick off the Asian tour "LOOP" On the 9th, through their official SNS, they unexpectedly released a video recreating the choreography to the debut track "Pick Me" while wearing their past activity outfits Activities as a 9-member group excluding Kang Mina and Zhou Jieqiong…With preparations for their May new release complete—including jacket and MV filming—they’re moving into the final countdown for a comeback

With the full-length album ‘Arirang’ and the title track ‘Swim,’ it sweeps the UK Official Charts and Spotify at the same time—continuing its global run for 3 straight weeks in a row!

Runs Week 1 Performances from April 10 to 12… A jaw-dropping, dazzling lineup YouTube’s first ever ‘simultaneous live broadcasts from 7 stages,’ plus support for 4K ultra-high-definition on key stages Stages spanning generations and genres, including The xx, Justin Bieber, and BIGBANG

Brought to Goyang Sports Complex for its debut Despite the rough weather, fans from around the world gathered, and lively activity continued throughout the surrounding business district under strict safety management.

A New IP Strategy Through OSMU to Build Diverse Content and Cross Over Between Audiences Expect Steady Revenue Through Season-Based Content and Market Expansion via Co-Productions With Global Production Companies Expect a Sharp Sales Jump in 2026 With Global Content Planning and Production