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HYBE to introduce its “K-pop system” to the Indian subcontinent…Opening an audition to discover the next-gen global stars

HYBE to introduce its “K-pop system” to the Indian subcontinent…Opening an audition to discover the next-gen global stars

Following Japan, the U.S., and Latin America, HYBE’s “multi-home, multi-genre” strategy lands in India In-person auditions in 10 major Indian cities…Major global partners join in, including Samsung and Nongshim With an average age of 28 and a 1.4-billion-strong population, HYBE is expected to create a new super IP by combining vast potential with K-pop methodologies
After applying its “K-pop methodology” to local markets in Japan, the United States, and Latin America, HYBE is now rolling out its efforts in India as it moves full steam ahead to discover and nurture the next generation of global stars.
| Seongchan Eol
[Culture&] BTS Complete Group Comeback D-1, Grand Return in 'Arirang' (ARIRANG) Title Track 'Swim' (SWIM) Teaser

[Culture&] BTS Complete Group Comeback D-1, Grand Return in 'Arirang' (ARIRANG) Title Track 'Swim' (SWIM) Teaser

World Premiere of New Song Stage at 'Spotify X BTS: Swimside' Event, Appearance on U.S. NBC's Signature Talk Show 'The Jimmy Fallon Show', Special Interview with 'Billboard'!
'BTS', the Prelude to a Grand Voyage... Overwhelmingly Grand Scale of 'Swim' Teaser Revealed Global pop icon 'BTS' showcased overwhelming visuals just one day before their complete group return. The second music video teaser for the title track of their fifth studio album 'Arirang' , released on...
| James choi
‘클라이맥스’ Episode 2 Viewership Soars to 3.8%... Surpassing 4% in the Capital Region

‘클라이맥스’ Episode 2 Viewership Soars to 3.8%... Surpassing 4% in the Capital Region

Exposing Mayor Nam Hye-hoon’s Corruption While Targeting the Power Cartel
The ENA Monday-Tuesday drama ‘Climax’ has captured the audience’s attention with a sharp rise in viewership after just its second episode. With Ju Ji-hoon’s unrestrained revelations and the escalation of the power struggle, the capital region's viewership has already surpassed the 4% barrier.
| Chua-young
Yang Hyun-suk

Yang Hyun-suk "Big Bang to Reunite for 20th Anniversary"…YG Announces Powerful 2026 Roadmap for 30th Anniversary

Interview video revealing 2026 comprehensive artist activity plans released through YG's official blog Agreement on Big Bang's 20th anniversary concert…Baby Monster and TREASURE's comeback expected in the second half of the year Plans to launch a new boy group and a four-member girl group 'Next Monster' announced, raising expectations in the K-pop market
◆Yang Hyun-suk returns after 6 months to announce the 2026 blueprint Celebrating its 30th anniversary, YG Entertainment has unveiled a powerful lineup of its artists and a roadmap for activities in 2026. On the 4th, YG Entertainment posted the 〈2026 YG PLAN | YG ANNOUNCEMENT〉 video on its official...
| Seongchan Eol
Discovering New Major Talents to Follow in the Footsteps of Big Bang and Blackpink... YG States,

Discovering New Major Talents to Follow in the Footsteps of Big Bang and Blackpink... YG States, "Yang Hyun-suk Will Personally Review Initial Applications for the 'Special Audition'"

Significantly Shortening Debut Period and Accelerating Global Talent Acquisition
Who will be the next generation Big Bang and Blackpink. YG Entertainment is embarking on a mission to discover major new talents that will lead the next generation of the K-pop market under the leadership of Chief Producer Yang Hyun-suk.
| Kim Ji-yeon
IVE to Release Pre-Release Track 'Bang Bang' Today (9th) at 6 PM... Preparing for Regular 2nd Album

IVE to Release Pre-Release Track 'Bang Bang' Today (9th) at 6 PM... Preparing for Regular 2nd Album

"I won't be swayed by rumors"... The prologue to the regular 2nd album 'REVIVE+'
On the 9th, Starship Entertainment announced that the girl group IVE will unveil their pre-release track 'Bang Bang' from their regular 2nd album 'REVIVE+' at 6 PM today. 'Bang Bang' contains a message of being self-assured and confidently navigating situations without being swayed by the opinions...
| 김지민
BTS Unveils 4th Generation Official Light Stick... Controversy Over Discontinuation of Old Light Stick Support

BTS Unveils 4th Generation Official Light Stick... Controversy Over Discontinuation of Old Light Stick Support

HYBE Reveals Design and Features of 4th Generation Light Stick on the 5th... Chic Black with 'Color Shaking' Feature; Will Continue Until May in Las Vegas, but Only '4th Generation' Wireless Connection from June Busan Concert; Fans Criticize 'Special Edition' Bought at High Price, Used Only a Few Times; Expectations and Concerns Rise Ahead of New Album 'Arirang' Release on March 20
BTS has introduced a new official light stick ahead of their full group comeback, but there is controversy within the fandom regarding the policy to discontinue support for the existing version. On the 5th , HYBE released a teaser video for the 4th Generation Light Stick on BTS's official YouTube...
| Yangsimoh
BTS 5th Album 'Arirang' Surpasses 3 Million Pre-saves on Spotify... Will It Break Taylor Swift's Record?

BTS 5th Album 'Arirang' Surpasses 3 Million Pre-saves on Spotify... Will It Break Taylor Swift's Record?

1 Million in Two Days, 2 Million on Day Four... Ranked No. 1 on Global Countdown Chart for Two Consecutive Weeks
The group BTS's 5th studio album 'Arirang ' has surpassed 3 million pre-saves on the world's largest music platform, Spotify, as announced by their agency Big Hit Music on the 4th. 'Arirang' recorded 1 million pre-saves just two days after the start, and on the fourth day, it exceeded 2 million,...
| 김지민
Seoul City Announces Safety Measures for BTS Gwanghwamun Concert... Non-stop Subway Service and Overcharging Crackdown

Seoul City Announces Safety Measures for BTS Gwanghwamun Concert... Non-stop Subway Service and Overcharging Crackdown

Mayor Oh Se-hoon: "A National Festival for Everyone"... Traffic Control Around Gwanghwamun on March 21
Ahead of BTS's comeback concert at Gwanghwamun Square on March 21, Seoul City has begun to prepare comprehensive measures for large crowd management and the protection of foreign tourists. Mayor Oh Se-hoon chaired a meeting on March 4 at Seoul City Hall to discuss comprehensive response plans for...
| 김지민
‘Chagane’ Cha Seung-won Captivates Bangkok with ‘K-Spicy Pork’… Perfect from Visuals to Wok Skills

‘Chagane’ Cha Seung-won Captivates Bangkok with ‘K-Spicy Pork’… Perfect from Visuals to Wok Skills

‘Korea’s George Clooney’ Exudes Presence… After Thailand Journey, Prepares for Japan ‘Wasabi Expedition’
Actor Cha Seung-won captivated Bangkok, Thailand with his overwhelming cooking skills and adept customer service, drawing people into the charm of ‘K-Spicy Flavor’. The finale of his Thailand trip was revealed in the 4th episode of tvN 〈Chagane〉, showcasing a ‘Street Free Tasting Event’ where Cha...
| Chua-young