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[Exclusive Interview] This Time, It’s a K-Dessert Variety Show! Meet the Five Muses of ‘Bite Me Sweet’ ⑤ Lee Se-eon

[Exclusive Interview] This Time, It’s a K-Dessert Variety Show! Meet the Five Muses of ‘Bite Me Sweet’ ⑤ Lee Se-eon

〈Bamis〉 is a K-dessert variety show where five world-famous pâtissiers from across Southeast Asia and five up-and-coming male Korean celebrities team up in pairs to compete in making K-desserts.
Coming in April is the K-dessert variety program 〈Bite Me Sweet〉(also known as 〈Bamis〉), which will be available globally via the OTT platform Viu, with Asia as its hub, and in Korea via Wavve. 〈Bite Me Sweet〉 is a competitive reality show where well-known pâtissiers from each country in Southeast...
| Chua-young
[Exclusive Interview] This Time, It’s a K-Dessert Variety Show! A Meet-Up With the Five Muses of “Bite me Sweet” ① Im Seong-gyun

[Exclusive Interview] This Time, It’s a K-Dessert Variety Show! A Meet-Up With the Five Muses of “Bite me Sweet” ① Im Seong-gyun

〈Bamis〉 is a K-dessert variety show where five famous female pastry chefs from across Southeast Asia and five rising Korean male celebrities form teams in pairs of two. They create creative desserts using K-style ingredients.
This time, it’s all about K-desserts. 〈Bite me Sweet〉(Bite Me Sweet, hereafter 〈Bamis〉) is a variety show where five famous female pastry chefs from across Southeast Asia and five rising Korean male celebrities team up in pairs of two to create creative desserts using K-style ingredients.
| Joo Seong-cheol
‘Baking King’ K-dessert variety show! ‘Bite Me Sweet’ arrives in April!

‘Baking King’ K-dessert variety show! ‘Bite Me Sweet’ arrives in April!

It brings together five Southeast Asian pastry chefs and five Korean “muses”—Bae Min-gi, Seong Seung-ha, Lee Se-on, Lim Seong-gyun, and Cha Joo-wan—who team up in pairs to form teams of two.
This time, it’s K-dessert! A new form of K-content is ready to make its debut in the global market. Produced by Studio C.R., which has accumulated global format competitiveness based on 20 years of production know-how, the program selected for the Korea Creative Content Agency’s “2025 Global OTT...
| Joo Seong-cheol
This Year’s MAMA Will Be Held in Osaka, Japan... “2026 MAMA AWARDS” Confirmed for November in Osaka, Japan

This Year’s MAMA Will Be Held in Osaka, Japan... “2026 MAMA AWARDS” Confirmed for November in Osaka, Japan

Strengthening global accessibility through live streaming on Mnet Plus, with a hint of plans to expand interconnected online and offline programming
MAMA AWARDS , which kicks off the year-end music awards season, has confirmed this year’s venue and begun preparations in earnest. CJ ENM announced that it will hold “2026 MAMA AWARDS” in Japan’s Kyocera Dome Osaka on November 20 and 21.
| Kim Ji-yeon
The Movie Studios That Had More Fun Than Anyone on April Fools’ Day

The Movie Studios That Had More Fun Than Anyone on April Fools’ Day

April arrived before the spring breeze even had a chance to blow in. If you look at it purely from the film industry’s point of view, April 1st is a pretty bleak day. But it’s also the day when “April Fools’ Day”—a festival of pranks and lies—makes it easy to find things to laugh about.
| Seongchan Eol
HYBE to introduce its “K-pop system” to the Indian subcontinent…Opening an audition to discover the next-gen global stars

HYBE to introduce its “K-pop system” to the Indian subcontinent…Opening an audition to discover the next-gen global stars

Following Japan, the U.S., and Latin America, HYBE’s “multi-home, multi-genre” strategy lands in India In-person auditions in 10 major Indian cities…Major global partners join in, including Samsung and Nongshim With an average age of 28 and a 1.4-billion-strong population, HYBE is expected to create a new super IP by combining vast potential with K-pop methodologies
After applying its “K-pop methodology” to local markets in Japan, the United States, and Latin America, HYBE is now rolling out its efforts in India as it moves full steam ahead to discover and nurture the next generation of global stars.
| Seongchan Eol
‘K-Pop Demon Hunters’ Wins Academy Award for Best Animated Feature

‘K-Pop Demon Hunters’ Wins Academy Award for Best Animated Feature

Maggie Kang: “I dedicate this award to Korea and all Koreans around the world”
Netflix Animation 〈K-Pop Demon Hunters〉 shocked the world by winning the Academy Award for Best Animated Feature at the 98th Academy Awards. This is the first time a work led by a Korean creative team has lifted the Oscar trophy in this category in the history of the awards.
| Chua-young
HYBE Forms Global Partnership with Spotify... Launching Exclusive Video Podcast Channel

HYBE Forms Global Partnership with Spotify... Launching Exclusive Video Podcast Channel

Joining forces with Spotify, which has 700 million users, to expand the global reach of K-pop content HYBE's studio will handle video planning and production, while Spotify will support global distribution The channel name will be revealed on March 23, with the first omniverse content featuring HYBE artists debuting in April
Entertainment lifestyle platform company HYBE is taking significant steps to expand the global reach of K-pop content by partnering with Spotify, the world's largest audio and music streaming platform. On the 6th, HYBE announced that it has signed a global content partnership with Spotify and will...
| Seongchan Eol
Korea's First! 100% Generative AI Feature Film 'I Am Popo' Set to Release in May! Two Posters Unveiled!

Korea's First! 100% Generative AI Feature Film 'I Am Popo' Set to Release in May! Two Posters Unveiled!

The story revolves around an artificial intelligence 'Popo' that predicts future crimes and proactively eliminates an elementary school student.
The first 100% generative AI feature film in South Korea 〈I Am Popo〉 has confirmed its release in May and is taking significant steps forward. 〈I Am Popo〉 depicts the conflict between an AI that judges based on probabilities and a human who believes in hope, as a robot named 'Popo', born to protect...
| Joo Seong-cheol
[Photo &] Cortis Joins Forces with NBA... All-Star Game Performance 'Headliner'

[Photo &] Cortis Joins Forces with NBA... All-Star Game Performance 'Headliner'

Global Steps Connecting Le Sserafim and ENHYPEN... Main Act at LA 'Crossover Concert' Next Month
Group Cortis is solidifying its position on the global stage by partnering with the National Basketball Association . The agency Big Hit Music announced on the 18th that Cortis has been officially selected for NBA's ambassador program 'Friends of the NBA'.
| James choi