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SM to Launch a Large New Boy Group This Year

SM to Launch a Large New Boy Group This Year

"The male trainee team SMTR25 members will also be included, and they will be gradually introduced through the entertainment program 〈Reply 1988〉 that aired earlier this year"
SM Entertainment has revealed its new strategy for 2026. On the 20th, SM released a total of two videos through its official YouTube channel, announcing its vision to evolve into a 'Multi-Creative' system centered on 'people' and 'artists' based on the 'SM 3.
| Kim Ji-yeon
Seventeen Mingyu, Selected as the ‘SNICKERS®’ Asia Ambassador for Two Consecutive Years

Seventeen Mingyu, Selected as the ‘SNICKERS®’ Asia Ambassador for Two Consecutive Years

Launching the 2026 ‘ACTIVE LIFESTYLE’ Campaign… Official Sponsor Participation in the SeungkwanXMingyu Live Party
Mingyu, a member of the group Seventeen , has proven his exceptional global influence by being selected as the Asia Ambassador for the global chocolate bar brand SNICKERS® for two consecutive years.MARS Asia has reappointed Mingyu as the Asia Ambassador and announced the launch of the new campaign...
| Chua-young
ENHYPEN, 'Vampire Road' Connecting Seoul, Hong Kong, and Tokyo... Unprecedented Global Promotion Launch

ENHYPEN, 'Vampire Road' Connecting Seoul, Hong Kong, and Tokyo... Unprecedented Global Promotion Launch

Fan Event 'VAMPIRE IS COMING', Held in 3 Asian Cities... Immersive Expanded Universe
The group ENHYPEN will meet fans around the world through a large-scale global event that allows deep immersion in the narrative of their new album.◆ Engaging with Fans in 3 Asian Cities... 'VAMPIRE IS COMING' According to their agency Belift Lab on the 20th, ENHYPEN (Jungwon, Heeseung, Jay, Jake,...
| Seongchan Eol
Tous Les Jours Collaborates with Newcomer ‘Alpha Drive One’ for Pre-Order Cake

Tous Les Jours Collaborates with Newcomer ‘Alpha Drive One’ for Pre-Order Cake

Randomly Provided Unreleased Photo Card Set… Event for Autographed Prizes through Lottery
CJ Foodville's bakery brand Tous Les Jours is launching a collaboration cake with the fierce rookie boy group ‘Alpha Drive One (ALPHA DRIVE ONE, hereafter referred to as ALD1)’.The newly introduced ‘ALD1 Chocolate Cream Cake’ features a rich chocolate ganache and cream, along with crispy chocolate...
| Chua-young
Byeon Woo-seok X Karina, National Pride Visuals That Swallowed Prada… The Majesty of a Global Icon

Byeon Woo-seok X Karina, National Pride Visuals That Swallowed Prada… The Majesty of a Global Icon

Attended the ‘Prada 2026 F/W Menswear Fashion Show’ side by side… Captivating attention with unique proportions and stylish aesthetics
Actor Byeon Woo-seok and aespa member Karina attended the luxury brand Prada's fashion show held in Milan, Italy, receiving the hot spotlight of the global fashion world.On the 18th local time, at the ‘Prada 2026 F/W Menswear Fashion Show’, brand ambassadors Byeon Woo-seok and Karina appeared side...
| Chua-young
Sunghwan Bin of ZEROBASEONE Selected for 'Spring Fever' OST... 'You Are Spring' to be Released on the 20th

Sunghwan Bin of ZEROBASEONE Selected for 'Spring Fever' OST... 'You Are Spring' to be Released on the 20th

Adds Excitement to the Romance of Ahn Bo-hyun X Lee Joo-bin... Singing OST Part 5 'You Are Spring'
Sunghwan Bin, the leader of the group ZEROBASEONE, adds depth to the romantic narrative of tvN's Monday-Tuesday drama 'Spring Fever'.◆ Clear Vocals Applied to the Romance of Ahn Bo-hyun♥Lee Joo-bin The production team of 'Spring Fever' announced on the 19th, "Sunghwan Bin has been selected as the...
| Seongchan Eol
Kiss of Life, Surprise Appearance of Actress Han Yeri in New Album Teaser... Preparing for April Comeback

Kiss of Life, Surprise Appearance of Actress Han Yeri in New Album Teaser... Preparing for April Comeback

Han Yeri Spotted at School Auditorium Party... What is the Identity of the Pink Object?
Kiss of Life has hinted at a special meeting with Han Yeri before releasing their new album.The group Kiss of Life released a teaser video for their new album 'GUESS THE NEXT ERA' on January 19. The video features the members of Kiss of Life enjoying a party in a school auditorium with lively...
| Seongchan Eol
Cortis Selected as 'Friends of the NBA'... Performance Confirmed for February LA All-Star Game

Cortis Selected as 'Friends of the NBA'... Performance Confirmed for February LA All-Star Game

Third after Le Sserafim and ENHYPEN... Collaborative merchandise launch planned
Group Cortis has joined the official promotional program of the NBA, 'Friends of the NBA', as a new member. The agency Big Hit Music officially announced on the 18th that Cortis has been selected as the NBA's promotional partner for the Asia-Pacific region.
| 김지민
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[Photo &] "1.65 Million Copies on the First Day" ENHYPEN, Overwhelming Power... Million Seller Status Achieved

Title Track 'Knife' Tops Charts in 11 Countries... Captivating 'Vampire Fantasy' Enchants the World
Group ENHYPEN (ENHYPEN) has proven its explosive power with its comeback. The new mini-album 'The Sin: Vanish' (THE SIN: VANISH) sold over 1. 65 million copies on its first day, instantly achieving 'million seller' status.
| James choi
[Photo &] Cortis Joins Forces with NBA... All-Star Game Performance 'Headliner'

[Photo &] Cortis Joins Forces with NBA... All-Star Game Performance 'Headliner'

Global Steps Connecting Le Sserafim and ENHYPEN... Main Act at LA 'Crossover Concert' Next Month
Group Cortis is solidifying its position on the global stage by partnering with the National Basketball Association . The agency Big Hit Music announced on the 18th that Cortis has been officially selected for NBA's ambassador program 'Friends of the NBA'.
| James choi