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All-Foreign K-pop Group SEVENTOEIGHT Debuts in Korea, 6-Member Team from SBS School

All-Foreign K-pop Group SEVENTOEIGHT Debuts in Korea, 6-Member Team from SBS School

Composed of Taiwanese and Malaysian Members, Reveals Fandom 'Ichi' with Double Title Fresh + Sexy Concept
As K-pop establishes itself as the premier league in the global entertainment market, a new trend of foreign artists debuting directly in Korea is gaining attention. The male group SEVENTOEIGHT, which officially debuted on the 28th, is a global K-pop group composed entirely of Asian foreigners,...
Jungkook 'Seven' Enters Billboard Global Chart for 104th and 105th Weeks in a Row, Setting New Record for Longest Duration by an Asian Solo Artist

Jungkook 'Seven' Enters Billboard Global Chart for 104th and 105th Weeks in a Row, Setting New Record for Longest Duration by an Asian Solo Artist

BTS Jungkook Charts for Two Consecutive Years with Debut Song in 2023, Ranking 156th on Global 200 and 89th on Global (Excluding U.S.)
BTS Jungkook's solo debut song 'Seven' has achieved an unprecedented record by entering the Billboard Global Chart for the 104th and 105th weeks in a row, writing a new history for Asian solo artists. According to the chart released by Billboard on July 26, 'Seven' ranked 156th on the 'Global 200'...
'History Rewritten' BTS Jin, First Asian Artist to Sell Out Amalie Arena in Tampa, USA... Proving 'Global Power'

'History Rewritten' BTS Jin, First Asian Artist to Sell Out Amalie Arena in Tampa, USA... Proving 'Global Power'

'Run, Seokjin Tour' Overwhelming Success, Emotional Message 'I Will Always Sing for Tampa' Moves Local Fans to Tears
BTS's Jin set a historic record by selling out Amalie Arena in Tampa, Florida, becoming the first Asian artist to do so, reaffirming his status as a global star. On the 26th local time (27th Korean time), Jin performed at the Amalie Arena in Tampa, USA, as part of his first solo world tour 'Run,...
'BTS Seat Here'... The Power of a Global Superstar That Led to Celebrity Flight Information Leaks

'BTS Seat Here'... The Power of a Global Superstar That Led to Celebrity Flight Information Leaks

BTS Seat Information Sold by Airline Employees for Money, Reconfirming the Influence of the K-pop Emperor Captivating the World
BTS's global popularity has been proven once again in an unexpected way. The incident of an airline employee leaking flight information of BTS members for money has brought renewed attention to their immense influence.
BTS Jin Selected as the Face of Dongwon Tuna's New Advertisement... Proving 'Big Catch' Brand Power

BTS Jin Selected as the Face of Dongwon Tuna's New Advertisement... Proving 'Big Catch' Brand Power

A Global Star's Challenge in Tuna Advertising, Forecasting 'Big Success' for Both Brand and Artist
BTS Jin has been selected as the new advertisement model for Dongwon Tuna, drawing attention with a unique brand collaboration. Dongwon F&B announced on the 25th that they have chosen BTS's Jin, a global K-POP idol group member, as the new brand model for Dongwon Tuna.
BTS Jimin, Overwhelmingly Ranked No. 1 in July Idol Brand Reputation... Proving the Unchanging Love of Global Fans

BTS Jimin, Overwhelmingly Ranked No. 1 in July Idol Brand Reputation... Proving the Unchanging Love of Global Fans

Claiming the Top Spot in the October Birthday Ranking Fan Vote, Showcasing Personal Brand Power
BTS Jimin has proven the unchanging love of global fans by overwhelmingly ranking No. 1 in the July idol personal brand reputation. In the July idol personal brand reputation survey announced by the Korean Corporate Reputation Research Institute, Jimin recorded the top spot, significantly ahead of...
2025 First Half Global Music Streaming 'Explosive Growth'... Korean Content as the New Main Character

2025 First Half Global Music Streaming 'Explosive Growth'... Korean Content as the New Main Character

Global Streaming Surpasses 4.3 Trillion Times, Achieving 15% Share for K-pop and Entering 3rd Place
The global music streaming market in the first half of 2025 is recording the highest growth rate ever, creating a new wave of change. According to global streaming data released on July 21, the number of music streams worldwide in the first half of 2025 surpassed 4.
'Honor of Kings' Global Sensation... The First Chinese Game to Completely Conquer the Western Market

'Honor of Kings' Global Sensation... The First Chinese Game to Completely Conquer the Western Market

Successful simultaneous launch in 100 countries worldwide, surpassing 150 million monthly active users
Tencent's flagship title 'Honor of Kings' has achieved unprecedented success in the global market, writing a new chapter in the history of Chinese games. According to the latest data released on July 20, 'Honor of Kings' surpassed 150 million monthly active users just six months after its global...
Netflix 'K-pop Demon Hunters' OST Dominates Global Charts... 'Animation+K-pop' Syndrome Explodes

Netflix 'K-pop Demon Hunters' OST Dominates Global Charts... 'Animation+K-pop' Syndrome Explodes

HUNTR/X 'Golden' Rises to No. 2 on Billboard Global 200, No. 1 in Streaming Across 170 Countries
The soundtrack of Netflix's original animation 'K-pop Demon Hunters' is hitting global music charts, showcasing the potential of new Hallyu content. On the Billboard Global 200 chart released on July 22, HUNTR/X's 'Golden' reached No.
Global Mobile Game Market 'Record-Breaking Growth'... Revenue Surpassing $125 Billion in the First Half of 2025

Global Mobile Game Market 'Record-Breaking Growth'... Revenue Surpassing $125 Billion in the First Half of 2025

Asia Region Accounts for 58% of Total Revenue, K-Game 'Honor of Kings' Ranks First Globally
The global mobile game market is experiencing record-breaking growth in the first half of 2025, reaching a new turning point. According to the latest industry report, the revenue of the global mobile game market is expected to surpass $125 billion in the first half of 2025, showing a 22% growth...